Namics and Merkle: With combined forces into the future

MK Mr. Schopp, what motivated Namics to go down this path?The promise to accompany our customers comprehensively through the digital transformation requires a broad range of digital expertise. In order to develop our resources faster and better scale existing capabilities, we were looking for a partner to strengthen our market position in Switzerland and Germany with a complementary offering and broad international market coverage. As we want to offer solid, comprehensive expertise in data-driven marketing in addition to our current offering, Merkle is the perfect partner - both in terms of our offering, geographic fit and cultural fit. MK Mr. Komasinski, why was Merkle looking for a partner like Namics and what makes this agency so special?We were looking for a partner with a presence in the important markets of Switzerland and Germany that would complement our capabilities and strengthen our profile in the EMEA region. What's more: Namics complements and expands Merkle's ability to help companies deliver a data- and technology-driven and personalized user experience. This will create a unique, hard-to-replicate offering for our clients and significantly increase our number of specialists in the areas of customer experience, business transformation and technology-based solutions. With over 550 employees, the full-service digital agency makes a significant contribution to the breadth of this offering. On the other hand, Namics is helping us to further expand our personalized marketing. This approach is based on data-driven and technology-based solutions for our customers. The combination of Merkle's expertise in customer data management and Namics' strength in digital user experience helps us to make brand experiences more personal and therefore more sustainable. In addition, Namics' long-standing technology partnerships with Adobe, SAP, Sitecore and Salesforce perfectly complement our strategic relationships with leading marketing clouds. MK Mr. Schopp, what do you expect from the partnership with Merkle?The partnership with Merkle has a strong leverage effect on our business. It opens up new perspectives and exciting career prospects for our employees and applicants that we were previously unable to offer. From a customer perspective, our service offering in data-driven marketing, CRM and analytics will be completed. In addition, our delivery capability will be improved by jointly establishing a new location in the future.MK Namics is known for its strong corporate culture, will this culture be maintained after the takeover by Merkle? For example, will there still be events such as the NCamp give, Mr. Schopp?Of course! After having a very special NCamp this year, which showed the potential of our employees as makers, we are already preparing the next NCamp. And since our culture, our customers and our skills are central to the development of Merkle in Europe, it is in the interest of both Merkle and Namics to maintain, strengthen and interweave the strong Namics culture with that of Merkle. After all, Merkle also identifies with the values of courage, diversity and respect that are important to Namics. In addition, the 29 former partners have agreed to remain with the company for at least the next three years. This will also ensure cultural stability and sustainability.MK And, last but not least, let's talk about brands, Mr. Komasinski: Will Namics become a Merkle brand?Gradually, yes. However, we will proceed pragmatically and work closely with the management of Namics to determine when and in what form the right time for this transition is. Following approval from the German antitrust authorities, the company will be called "Namics - A Merkle Company".