Media Focus launches data view by advertiser
With the introduction of a new data view, Media Focus is continuing to pursue the the path of in-depth advertising data collection and analysis.
(pr) The advertising research company Media
With the introduction of a new data view, Focus continues to pursue the
The path to in-depth advertising data collection and analysis. As
latest product innovation, the latest data update was the
Possibility to analyze data according to advertisers introduced.
Advertising for branded products can therefore be used by manufacturers and
advertising placements made by retailers. Per
At the touch of a button, you can see what proportion of the advertising
product and the relationship between this and the
advertising expenditure of the manufacturer.
The attached example for "Rolex" shows that the company in 2004
from the manufacturer's perspective for a total of around CHF 2.65 million. With
The new data view makes it possible to recognize that this advertising only
around 47% comes from the advertiser "Rolex" itself. At the same time
the major role played by the "Bucherer" dealer for "Rolex".
46% of the advertising expenditure comes from the
advertisements that he placed as an advertiser for "Rolex". The
The remaining 7% are attributable to six other retailers.
This differentiated view of advertising data is very important in all
markets determined by traders. The following are particularly affected
Telecommunications, consumer electronics, watches/jewelry
and perfumes as well as all major retailers (Coop, Migros, Denner,
etc.).
Media Focus has adjusted all data retroactively (since 1993), so that
all available data years are analyzed comparably
can.
With the introduction of a new data view, Focus continues to pursue the
The path to in-depth advertising data collection and analysis. As
latest product innovation, the latest data update was the
Possibility to analyze data according to advertisers introduced.
Advertising for branded products can therefore be used by manufacturers and
advertising placements made by retailers. Per
At the touch of a button, you can see what proportion of the advertising
product and the relationship between this and the
advertising expenditure of the manufacturer.
The attached example for "Rolex" shows that the company in 2004
from the manufacturer's perspective for a total of around CHF 2.65 million. With
The new data view makes it possible to recognize that this advertising only
around 47% comes from the advertiser "Rolex" itself. At the same time
the major role played by the "Bucherer" dealer for "Rolex".
46% of the advertising expenditure comes from the
advertisements that he placed as an advertiser for "Rolex". The
The remaining 7% are attributable to six other retailers.
This differentiated view of advertising data is very important in all
markets determined by traders. The following are particularly affected
Telecommunications, consumer electronics, watches/jewelry
and perfumes as well as all major retailers (Coop, Migros, Denner,
etc.).
Media Focus has adjusted all data retroactively (since 1993), so that
all available data years are analyzed comparably
can.
