"Marketeer of the Year Award" - the shortlist of nominees
On Thursday, March 1, 2018, the award will be presented for the first time for the "Marketeer of the Year" award. According to a press release, the award is dedicated to "people who write brilliant success stories with their company, use creativity to exploit opportunities, break new ground with courage and implement pioneering ideas in the digital age". The nominees are:Philip BucherManaging Director, Partner, Doppelleu Boxer AG, Winterthur. The jury justified its nomination as follows: "Philip Bucher founded Doppelleu Brauwerkstatt together with Jörg Schönberg at the right time. In 2012, new, smaller and regional breweries emerged in response to the dominance of the large industrial breweries. The entrepreneur saw a great opportunity in the Swiss beer market at just the right time. Doppelleu occupies a market niche and has significantly increased its production capacity several times since its launch. Philip Bucher and the Doppelleu team are now the market leader in top-fermented beers. In this short time, Philip Bucher has positioned the brewery excellently on the market with broad-based distribution and turned the "Chopfab" brand into a success story with a bold image."Carl ElsenerCEO, Victorinox AG, Ibach-Schwyz. They say about him: "Carl Elsener is the fourth generation to manage the manufacturer of the world-famous pocket knives, which was founded in 1884. He joined the company in 1978 and gradually took over the management from his father, who had initiated the industrialization. With a great deal of passion and courage, Carl Elsener has built up the original production company into a global brand in recent years. Through skillful diversification, he was able to orient the company towards the future after the terrorist attack of September 11, 2001 and establish a further mainstay alongside knife production with new business areas. He recognized the values of the "Victorinox" brand, such as high quality, functionality, innovation and iconic design, from which all business areas - pocket knives, household and professional knives, watches, luggage and perfume - benefit today. In addition, he skillfully invested in new markets such as Asia and South America in a rapidly changing environment. In all decisions, however, the focus is always on responsibility towards employees and the sustainability of the company."Dominik Kaiserfounder and main shareholder, 3 Plus Group AG, Hergiswil. Kaiser is considered worthy of the award by the jury for the following reasons: "The thoroughbred entrepreneur founded the company in 2006 and has continuously developed and expanded it since then. With great commitment, he has created a market that did not exist 10 years ago. Dominik Kaiser recognized the importance and impact of entertainment television in Switzerland early on and has persistently invested in Swiss programmes over the years. In this way, he succeeded in developing it into a relevant mass medium, which today has a market share of almost 10% among the relevant advertising target group. The in-house productions developed by Dominik Kaiser, such as "Bauer, ledig, sucht..." or "Bachelor(ette)", achieve very good viewing figures. Dominik Kaiser has thus repeatedly developed and gradually built up innovative formats that are very well received by the younger target audience and reach and entertain a broad public."MK will accompany the award ceremony on March 1, 2018 and report live.
