Lego against the crisis: "Bricklive" lets celebrities tinker
They sit there and play as if nothing had happened: In a cartoon, the Lego trade fair "Bricklive" and Ferris Bühler Communications show crisis-ridden Swiss celebrities in blissful harmony. SRG Director Gilles Marchand, Swiss Post CEO Susanne Ruoff, Federal Councillor Doris Leuthard, Raiffeisen CEO Patrik Gisel and FCB coach Raphael Wicky are happily assembling colorful bricks in the background of the drawing: The communications agency was commissioned by "Bricklive" to send out craft packages to celebrities whose lives have not been going well recently.
Garnished with the slogan "Life is a game, sometimes it goes better, sometimes worse", the recipients were advised to take time for a bit of fun every now and then - and to use the stones that life throws in their way productively.It is not without a certain irony that the recipients of the Lego packages received sets that seem to be tailored to their individual situation.Swiss Post boss Susanne Ruoff, for example, is unlikely to have much desire to replay the Postbus scandal. But she could, because she received a Lego bus:
According to the letter from Ferris Bühler Communications to the SRG director, Gilles Marchand has defeated the "No Billag dragon" for the time being. For further battles, however, he could practise with a Lego counterpart:
In view of her announced resignation, Federal Councillor Doris Leuthard received a pool house so that she would miss the Federal Palace a little less; Raiffeisen CEO Patrik Gisel received a navy rescue helicopter ("...when the waves are so high that you're not sure if you can stay afloat") and FCB coach Raphael Wicky received a set of Lego stormtroopers ("...harmless individually, but unbeatable as a team").A cheeky campaign that has brought attention to the "Bricklive" trade fair - and who knows: perhaps one or two recipients have actually spent a few secret must-have hours with their Lego set. In any case, it would be to everyone's liking.
Garnished with the slogan "Life is a game, sometimes it goes better, sometimes worse", the recipients were advised to take time for a bit of fun every now and then - and to use the stones that life throws in their way productively.It is not without a certain irony that the recipients of the Lego packages received sets that seem to be tailored to their individual situation.Swiss Post boss Susanne Ruoff, for example, is unlikely to have much desire to replay the Postbus scandal. But she could, because she received a Lego bus:
According to the letter from Ferris Bühler Communications to the SRG director, Gilles Marchand has defeated the "No Billag dragon" for the time being. For further battles, however, he could practise with a Lego counterpart:
In view of her announced resignation, Federal Councillor Doris Leuthard received a pool house so that she would miss the Federal Palace a little less; Raiffeisen CEO Patrik Gisel received a navy rescue helicopter ("...when the waves are so high that you're not sure if you can stay afloat") and FCB coach Raphael Wicky received a set of Lego stormtroopers ("...harmless individually, but unbeatable as a team").A cheeky campaign that has brought attention to the "Bricklive" trade fair - and who knows: perhaps one or two recipients have actually spent a few secret must-have hours with their Lego set. In any case, it would be to everyone's liking.
