Lara advertises on the word: Launch of the world's first voice-controlled marketing assistant
On Friday, the German company Adsistant launched Lara, the world's first voice-controlled, intelligent assistant for advertisers. No matter what the marketing use case, Lara is designed to have the answer.
From now on, what has so far been used more in private households will find its way into the advertising industry: artificial intelligence for advertisers. Many companies around the world have very limited access to advertising and marketing services. Many of them cannot afford expensive agencies or marketing professionals. They consider available technical solutions too complex or simply do not have time in their daily business to take care of customer acquisition themselves. For them Adsistant has developed a breakthrough product: Lara is the first voice-controlled, digital and self-learning advertising assistant to help all businesses succeed in marketing, the company wrote in a release Friday.
Lara uses data from decades of international agency know-how, designs fully automated advertising campaigns, provides tips for optimizing advertising, helps with social media marketing and finds the right service providers. In addition, Lara provides a platform for creatives, publishers and marketing service providers to quickly and easily offer their own creative content or services.
No matter what the marketing use case, Lara knows the answer: "Show me photographers in my area" or "What is Google Adwords?" or "Show me pictures about New York!" or "Share my offer on Facebook". Lara even knows price information from Flyeralarm: "How much does it cost to print 50 copies of a poster in DIN A1 format?", Lara knows the answer.
Lara accesses a database of more than 150,000 images, logos, texts, vectors as well as templates and finds designs and other creative content such as slogans that are tailored exactly to the user's needs. In addition, Lara offers easy-to-use tools, such as a design and image editor. Besides, it makes it easy to organize data and share your own visual advertising information.
Self-learning algorithms and predictive AI models help create media content faster and more customized, reach more customers and find affordable marketing services. "The exceptional intelligence of linking is unique in the world," said Daniel Zippel, CEO of Adsistant. He added that this is exactly what will change the way companies advertise and connect with their customers in the future. "Lara offers users the same knowledge, the same experiences and the same creative opportunities that were previously reserved for high budgets," Zippel continued.
Key Features:
- Voice control to search photos, design proposals, services and marketing knowledge
- Access to more than 150,000 images, logos, texts, vectors and templates
- Saving your own templates
- Design and image editor
- Upload your own files
- Download function (incl. printable PDFs)
- Google, YouTube and Wikipedia search
