Write Longer, Advertise Better

(pr)The all-round writing instrument ballpoint pen is and remains the most popular promotional item. The reason? Its perfect suitability for everyday use and its high utility value. László Bíró's ingenious invention is always ready for use, requires no electricity, is easy to use and fits in any jacket pocket. You can always use a good ballpoint pen. But because it is easy to replace at any time, only a ballpoint pen that writes well will enjoy a long service life. No compromises should therefore be made when it comes to writing quality, especially when it comes to advertising media.

The reality is different. Today, it is not uncommon for ballpoint pens to be offered with inferior writing systems, especially in the promotional products sector. They smear, smudge and scratch the paper. Writing instruments are available on the market that are empty after just under 10 meters of writing. As long as these quality problems are easy to recognize, the customer has a choice. However, it is often difficult or impossible to tell the difference between poor refills and good refills from the outside; they imitate the appearance of well-known refills, are filled with little and poor quality ink paste and are made from unsuitable materials.

The Swiss quality label Prodir relies exclusively on first-class large capacity refills from Swiss production for its ballpoint pens. Prodir refills have a writing tip made of high-quality nickel silver with a tungsten carbide ball. Only hard tungsten ensures optimum transfer of the ink paste to the paper - and only the combination of stainless steel and tungsten guarantees long-lasting writing pleasure.

Prodir ballpoint pens are designed for a writing performance of at least 5,000 meters. With average use, a life cycle of over six years is achieved. The ballpoint pens write just as well on the last day as they did on the first. This is not a luxury, but directly increases the advertising benefit. The calculation for the customer is simple: with 10,000 Prodir ballpoint pens, which, thanks to their writing quality, are gladly and repeatedly used by at least eight people on average, this results in a total advertising performance of 80,000 qualified and sustainable contacts. That's 80,000 satisfied writers without an ink stain on their jacket, who combine an advertising message with a positive service. There are other criteria that are decisive for the individual writing experience, which only result from the harmonious interaction of the individual components and are not just based on the choice of the right materials. There are four main characteristics that determine whether we like writing with a ballpoint pen:

1. a soft, flowing writing feel

2. a good "starting" (the immediate availability of the ink paste at the tip)

3. cleanliness (no smearing, no stains)

4. the long service life (no drying out of the ink paste)

In addition to high-quality components and state-of-the-art production and testing systems, perfect coordination of ink paste, tip and ball is required to ensure that all four properties come together. Precision machines make a significant contribution here, but cannot replace the decisive factor - experience. Manufactured under the leadership of the world's largest component manufacturer for high-quality writing systems, the Swiss company Premec, Prodir refills are produced under the most modern conditions by proven experts with many years of know-how. Premec, a sister company of Prodir, produces 20 million tips every day for around 150 different models of ballpoint pens, gel pens and rollerball pens. An in-house research department, the only one of its kind in the world, ensures that the products are constantly developed further. This is also of interest to advertising customers: The Premec refill technology used by Prodir meets all international requirements for document fastness (fade- and water-resistant, eraser-proof and lightfast).

As far as the writing system is concerned, a simple formula applies to promotional pens: longer and better writing means longer and more effective advertising. But that's not all. Sustainable advertising also means ecological sustainability. An estimated 100 million ballpoint pens are thrown away worldwide every day, often almost new products that simply write badly or not at all. Every day, around 8 million kilos of plastic and 20 tons of precious metals are thrown away.