Corrigendum/Supplement

An error crept into yesterday's report on Publisuisse's entry into the radio market. The statement comes from Klaus Kappeler, CEO of the Goldbach Media Group, who commented on the issue to Werbewoche as follows: "We at Goldbach Media are not alone in being astonished by the decision that a public-sector marketer without radio advertising expertise is to manage the Swiss Radio Pool. However, this will not change anything for our own customers. IP Multimedia will continue to provide advice, planning, processing and invoicing for all radio stations and all pools - including the SRP. As Switzerland's radio partner, the leading private broker of electronic offline media radio, TV and ad screen has been successfully demonstrating its "great marketing expertise" for years.