Kick-off: "SuisseEMEX" and "Digital Summit for SMEs" present new formats

For 12 years, SuisseEMEX has been one of the most important fixed dates in the agenda of decision-makers, opinion leaders and specialists from the fields of marketing, events and advertising media. Under the motto "What really works", the most important trade fair on the Swiss marketing scene will offer participants an ideal business, knowledge and networking platform with innovative exhibitor formats, top speakers and numerous networking events on August 28 and 29, 2018. On Tuesday, 6 February 2018, the organizer invites existing and interested new exhibitors, partners and sponsors to the official kick-off event at the Holiday Inn Hotel in Zurich Oerlikon.

Outlook on the highlights

Founder Ewa Ming and the EMEX Management GmbH team will provide an outlook on selected program highlights and the new networking formats with a 365-day concept, which are intended to establish SuisseEMEX even more as a community builder. The parallel congress "Digital Summit for SMEs", which was successfully launched last year, will once again complement SuisseEMEX in 2018. Thomas Bergmann, Digital Head and Project Manager of the "Digital Summit", will present updates on this year's edition and news on the first-ever event series "Digital Summit On Tour", a series of specialist courses and partner events on current digitalization topics specifically tailored to the needs of SMEs. In addition, Cyrill Schmid, Exhibition Director of "topsoft", will present the trade fair for business software, which takes place parallel to SuisseEMEX.

"Futurize Your Marketing"

We are particularly looking forward to the first information on the new marketing congress "Futurize Your Marketing". This innovative format focuses on customer acquisition and customer care in the digital age. During interactive sessions, congress participants will benefit first-hand from solution-oriented best practice examples presented by brand and product managers from successful players in the retail, service and industry sectors, as well as from the expertise of proven advertising and marketing specialists and inspiring keynotes.

Opportunity for exchange

The subsequent networking aperitif offers the ideal opportunity for an inspiring exchange with the project managers and official partners of SuisseEMEX, during which the kick-off participants can also try out the tools and gadgets from the fields of virtual reality, augmented reality and robotics brought along by the FHNW themselves. participation in the kick-off is free of charge. Registration via Homepage of SuisseEMEX.