"Keep the wheels turning" - at Hostettler AG, everything revolves around the wheel in the broadest sense - bicycles, motorcycles, automobiles and everything that goes with them. Founded over 100 years ago, the family-run company from Sursee now employs around 600 people and, as Yamaha's general importer for Switzerland, Hostettler has commissioned Brandenberger+Ruosch AG to support the implementation of the new Yamaha store concept. A tender process was used to find a general planner for the first phase of the rollout: Hauser & Partner AG was selected and commissioned by Hostettler AG to implement the new concept in ten pilot stores.

Concept in three dimensions

With almost 50 years of Yamaha history, Hostettler AG wants to continue to offer the retail trade a solid basis for sales and service. The range of products and services is constantly being optimized and purposefully expanded through the implementation of the new store concept, and the Dübendorf-based agency Hauser & Partner AG has been one of the main partners of the Swiss Marketing Forum since 2016. The approximately 65 employees design, sketch and think in three dimensions. Visual and content concepts in the areas of retail, interior design and events are created in-house and realized with their own teams and production workshops. This was also the case for the Marketing Day at the KKL Lucerne.