Purchasing power in Europe: Liechtenstein leads, Switzerland in second place with €53,011 per capita
NIQ Geomarketing has analyzed the current distribution of purchasing power in Europe for 2025. Average per capita purchasing power will rise to 20,291 euros, although there are significant differences among the 42 countries surveyed. Liechtenstein tops the ranking with 71,130 euros per capita.
The new study by NIQ Geomarketing on the distribution of purchasing power in Europe shows an increase in average per capita purchasing power to EUR 20,291 by 2025. The analysis covers 42 European countries and reveals considerable regional differences.
Liechtenstein confirms its position as the country with the highest purchasing power in Europe with a per capita value of 71,130 euros. This puts the Principality well above the European average. Switzerland follows in second and third place with 53,011 euros and Luxembourg with 38,929 euros per capita.
At the other end of the scale is Ukraine, which has a per capita purchasing power of EUR 2,946, more than 85% below the European average. These figures illustrate the continuing economic disparity between European countries.
The detailed purchasing power data is available for all 42 countries surveyed at various geographical levels, from municipalities to zip code areas. In addition, NIQ Geomarketing also offers corresponding data on inhabitants and households as well as digital maps.
Further information on the study can be found at https://nielseniq.com/global/de/insights/infographic/2025/bild-des-monats-kaufkraft-europa-2025/
