Harley Krohmer

Harley Krohmer (*1970) has been Director of the Institute for Marketing and Corporate Management at the University of Bern since 2004. His research focuses on brand management and price management. He is co-author of the English-language textbook "Marketing Management" and author of numerous publications in leading international scientific journals. After studying business administration in Germany, England and France, Harley Krohmer completed his doctorate at the WHU Koblenz School of Management. He then completed his habilitation at the University of Mannheim.