Graphic Design: Landesmuseum Zurich presents Swiss graphic designers
The Zurich State Museum is showcasing the works of 20th-century Swiss graphic designers such as Celestino Piatti and Paul Brühwiler. The exhibition «10x Swiss Graphic Design: From Concept to Print» illustrates how sketches and drafts evolved into works that defined a style.
Switzerland enjoys an excellent reputation when it comes to design and typography, writes the National Museum on Wednesday. Many of the creative designers are not only good, but also versatile. They move back and forth between art and commissioned work, change styles and formats and constantly reinvent themselves.
A good example of the flexibility of graphic designers is Celestino Piatti. He not only designed stamps and posters, but also shaped the appearance of Deutscher Taschenbuchverlag for decades with his book covers.
Paul Brühwiler not only made a name for himself with his posters for the Zurich Filmpodium, but was also active in the USA, where he designed record covers for the Beach Boys and Janis Joplin.
In the middle of the last century, Hans Tomamichel created the Knorrli, "a likeable advertising figure that still has a firm place in the collective memory of the Swiss in the 21st century", as the National Museum writes. (SDA)
