Colored locomotive instead of gray construction wall: Matchcom beautifies construction site
The Lokwerk in Winterthur is being renovated. Match Communications has designed a huge, colorful canvas so that there is not just a bare, gray wall in front of the construction site.
The visual attracts the attention of visitors: a playful and colorful locomotive with wagons that "drives" along the building wall. The locomotive motif adorns the shopping center on a large canvas during the summer months. Part of the cover is a chalkboard foil created by Czech artist Jaromír Švaříček, alias "Rasva". He painted around 25 square meters of surface in just one day with the gaudy motif of the first locomotive built in the locomotive works in 1873.
Match Communications is responsible for the visual presentation, conception and implementation on site. Incidentally, the huge tarpaulin will be processed into unique bags once the construction site has been dismantled. Good for sustainability, practical for shopping.
Responsible at Wincasa: Christina Maier. Responsible at Match Communications: Christian Staub, Roland Sennhauser, Katrin Spahr.
