A different kind of ringmaster

Schoscho (Hans-Jürg) Rufener speaks so finely and elegant as he looks. The other person better pay close attention and hang on to his lips, otherwise, for God's sake, something will be lost. The founder of Rufener Events has been in the hospitality business for 35 years. That's what he affectionately calls the business of organizing temporary meeting platforms. For him, it's always about people. In everything he does and achieves.Why Schoscho anyway? Hans-Jürg Rufener reveals the secret of his nickname: "I did my military service in French-speaking Switzerland. Nobody there could pronounce the name Hans-Jürg. So it became Jean-Jacques and the short form was Schoscho". Simple as that. Next question.Is live marketing still in demand in times of digitalization? Rufener has his own philosophy on this topic: "It's about quality encounters and this has to do with people, with experiences, which is the only way to create a journey that you as an organizer can take with your customers, guests and partners. This is bonding, enthusiasm and inspiration. Creating a space in which people feel they have arrived is the goal of every campaign he implements. That is why the internationally active entrepreneur is convinced that live events will always be needed.His success proves him right. For 25 years, he and his team have guaranteed top-class events. The Fifa World Congress, which Rufener Events organizes every year, is just one of many platforms where people come together temporarily to be inspired and surprised.When little Schoscho learned to juggle in the circus around the corner from his parents' house at the age of six, his passion for the travelling stage was ignited. Creating space, conjuring up a performance, dismantling and moving on. It became engrained and although Rufener still juggles - in his eyes the best training for the brain - he decided to become an entrepreneur 35 years ago. A different kind of ringmaster, so to speak.You have to like people - These four "M "s run through the Zurich native's life. Creating spaces in which people feel at ease, in which energy flows and creativity awakens - these are the challenges that Rufener and his team always face anew at every event, whether it's the "150 Years of UBS" anniversary or Art Basel and Art Miami.In addition to working in his company, which belongs to the MCH Group, Rufener trained as a yoga teacher. He also works as a coach with people who want to develop further on various levels. Rufener's strength lies in recognizing in which areas the connections to one's own resources can be used even better. Whether in business or in the life of the soul, people always function in the same way.You might thinkSchoscho Rufener's life is so full, but no. The most important things are his four children, who are between one and 14 years old. He spends as much time as possible with his offspring. Fortunately, two of his three hobbies coincide with his children's interests: cooking and ski touring. Yoga, which he practises regularly and also teaches, gives him the strength, calm and serenity he needs to manage life's circus.Name: Schoscho RufenerVintage: 1964Company: Rufener Events AG/MCH GlobalFunction: Chief Creative DirectorFamily: Partnership, 4 childrenHobbies: Cooking, yoga, ski touringOur monthly MK magazine and the various dossiers can be downloaded here. <<>> be ordered.