DMEXCO 2018: Swiss exhibitors show satisfaction

Without wanting to start this article too anecdotally: Many of the leading Swiss experts almost didn't make it to DMEXCO 2018 on time. The Eurowings flight from Zurich to Cologne the day before, which the author of this text also boarded, was overbooked and three and a half hours late, but the who's who of the industry managed to make it to the German cathedral city at around ten o'clock in the evening - only to plunge into the DMEXCO hustle and bustle bright and early the next morning.

All halls at full capacity

And it really was a hustle and bustle in Cologne: tens of thousands of visitors, spread across all the halls of the exhibition center, pushed the infrastructure and public transport to their limits at peak times. However, the interest was understandable, as there was a lot to see, starting with the elaborately designed stands of large companies such as Adobe, Google and Youtube or SAP, which attracted visitors with their own workshops, input presentations and the opportunity to network, but the Swiss exhibitors were also represented with impressive stand areas: IAB Switzerland had joined forces with iab Austria to once again offer a platform to various companies from both countries."The DMEXCO stand partnership between IAB Switzerland and iab Austria was once again very well received. The country pavilion offered the Swiss and Austrian digital marketing industry an international platform, which was also very well used this year," says David Burst, President of IAB Switzerland. According to Jennifer Wagner, Head of Communications and Events at IAB Switzerland, the stand generated an estimated 500 new business contacts for the participating companies.

More than 2,000 chocolates presented

Goldbach was also represented with its own stand this year. The focus was on innovative products and technologies with the aim of optimizing campaigns in real time and reaching customers at the right moment in their customer journey, while the data-driven solutions presented for cross-channel and automated advertising playout in the areas of TV, digital out of home, online, radio and mobile came with a sweet accompaniment. A master chocolatier from Lindt & Sprüngli captivated visitors with his craft.Michi Frank, CEO, Goldbach Group: "Goldbach once again showed its best side with its stand. Innovative with products such as Programmatic Radio or Connected TV, versatile as a cross-DACH company with all its companies and sociable. Almost 2,000 chocolates were presented to visitors - freshly created by the Lindt & Sprüngli Master Chocolatier."