"The Book of Ideas"

Stealing is allowed. Following a proven recipe for success, Kevin Duncan steals from all kinds of sources for his mini-book. He can be forgiven for naming them all. His credo: brainstorming has nothing to do with creative chaos, but with structured work, which begins with the serious preparation of an idea session (which many forget), then the participants are introduced to the topic, their creativity is opened up and thus one idea after another is generated.on each double page Duncan deals with a new suggestion. Some are immediately obvious, others must either be tried out or forgotten. At the end there are suggestions for evaluating the collection of ideas and a short chapter on implementation.We at Get Abstract think: a quick and easy read for product development, marketing and sales managers to browse through and refer to.Get Abstract rating: 7Implementability: 8Innovation level: 5Style: 8

Publisher: Midas Management VerlagYear of publication: 2017Pages: 128ISBN: 9783907100622