Curate with "vertical video" for Park Hyatt

The 5-star hotel Park Hyatt Zurich has entrusted Curate with the creation of social content in the form of photography and video for the #LuxuryIsPersonal campaign. For the realization of the video clip, the young collective fully engaged with the needs of mobile users and created one of the first "vertical videos" in Switzerland for Park Hyatt Zurich.The emotionally designed campaign film draws attention to an individually bookable luxury experience that Park Hyatt Zurich has developed especially for guests with special requirements. The film was produced for both landscape-format desktop and portrait-format mobile use.

Vertical videos as the answer to mobile first

The advantage of "vertical video" is that the user no longer has to turn their cell phone to view the video clip in full size. For Carrie Meier-Ho from Curate, there is no way around the new format in the age of mobile internet use: "Vertical videos are the logical response to Mobile First and the rapidly increasing importance of Instagram Stories and Instagram TV in product and brand communication. With "vertical videos", we can implement a completely new dimension of storytelling for brands on mobile devices." Oliver Lips, responsible for the cinematic implementation at Curate, is enthusiastic about the possibilities of the new format: "Today, smartphones are almost exclusively held in portrait format. Nobody wants to turn their cell phone just for a video clip. Snapchat was the first to realize this and introduce portrait format videos. However, the format has only become indispensable since Instagram Stories and Instagram TV were introduced and YouTube now also supports vertical videos. Thanks to the portrait format, the entire screen can be used, which is impossible in landscape format. This makes the message much more effective on mobile devices". To ensure that the video can be used in both portrait and landscape format, the relevant technical requirements must be taken into account during production.

TCS with Vertical Video

TCS (Touring Club Switzerland) also opted for Curate and commissioned the agency to create a campaign to promote the TCS Occasions Test. The campaign of the TCS Waldstätte section aims to raise awareness of the service among social media users and highlight the benefits of the certificate. Curate implemented the campaign with an animated social media teaser. It was developed in two different subjects and is currently being advertised on social media. The mandate includes conception, creation and campaign management. About CurateThe demand for high-quality, authentic and effective content for brand presence on social media is increasing. To meet this need, three successful Zurich bloggers founded Curate, Switzerland's first social media content collective, in October 2017. The young and creative team from Zurich makes its many years of expertise in blogging and social media available to companies and brands and develops powerful social media content for them.The three Curate founders are Carrie Meier-Ho (36), Oliver Lips (25) and Moritz Lips (23). Carrie is a partner in the well-known Zurich food and travel blog "Harry's Ding". She has played a key role in shaping the blog and has made the Instagram profile @harrysding a highly regarded reference in the food and travel sector. The brothers Oliver and Moritz Lips have become the focus of well-known luxury brands with their fashion blog "Lips Brothers" and have been in front of and behind the camera for Schaffhausen watch brand IWC and clothing label Hugo Boss, among others. They are successful on Instagram with the profile @thelipsbrothers.