Creative Assets: First Entertainment Marketing Agency in Switzerland
As Switzerland's first entertainment marketing agency, the Zurich-based firm Creative Assets advises companies, organizations, brands, and products on all aspects of entertainment.
(pr) As the first entertainment marketing agency in Switzerland, the Zurich-based company Creative Assets (www.creative-assets.com ) companies, organizations, brands and products in all aspects of entertainment marketing at the interface between industry and entertainment. Experts such as the successful Swiss producer PC Fueter are convinced that professional entertainment marketing, which has long been established among companies in the USA - key words: film sponsoring, merchandising, product placements, promotions, etc. - is also becoming increasingly important among European and Swiss companies. More and more companies and brands are recognizing the potential and value of the motion picture medium as a good image promoter, especially with younger target audiences, and are looking for suitable ways to stage their products, for example in the context of an entertainment film. The win-win situation of "Mein Name ist Eugen" and Mobiliar is exemplary.
Marketing through professional product placement also in vogue with Swiss companies
Current examples in Swiss filmmaking show that this new form of cooperation is a targeted and marketing-oriented way for companies and their products and brands to reach customers. This is also noted by the successful Swiss producer PC Fueter ("Mein Name ist Eugen" and "Grounding"): "The professional management and use of product placement, long established in the USA, is also becoming increasingly important in the local industry. For both sides, producers and companies, it is becoming increasingly important to work with partners who specialize in this."
Creative Assets: First Entertainment Marketing Agency in Switzerland
As the first entertainment marketing agency in Switzerland, Creative Assets develops holistic, target group specific entertainment marketing concepts for companies, organizations, brands. As an interface between industry and entertainment, Creative Assets takes over the strategic planning, development and target-oriented implementation of entertainment marketing activities in the field of film.
Team of creative assets with many years of experience in the entertainment and film industry
This includes the placement of brands and products in film, TV, theater, internet as well as all other entertainment media (so-called product integration) as well as their accompaniment and support by celebrities and opinion leaders (talent support). Furthermore, Creative Assets offers professional support and consulting in the search and selection of innovative and tailor-made sponsorship opportunities in the entertainment industry. In addition, Creative Assets has access to specially developed tools for the evaluation and assessment of film projects.
"Creative Assets brings a long history of marketing and entertainment experience in film production, sponsorship operations, prop integration and marketing, as well as excellent national contacts with companies, producers and directors," said Manuel Nappo, founder and partner of Creative Assets.
Cooperation agreed with cinecom in the field of film sponsoring and product placement
The Swiss cinema marketing company cinecom ag is also taking up this trend and is supplementing its existing cinema offering with customized solutions in the areas of film sponsorship and product placement, which it offers and implements in close cooperation with Creative Assets.
Creative Assets will communicate about current and future mandates and projects for companies and products at the appropriate time.
Marketing through professional product placement also in vogue with Swiss companies
Current examples in Swiss filmmaking show that this new form of cooperation is a targeted and marketing-oriented way for companies and their products and brands to reach customers. This is also noted by the successful Swiss producer PC Fueter ("Mein Name ist Eugen" and "Grounding"): "The professional management and use of product placement, long established in the USA, is also becoming increasingly important in the local industry. For both sides, producers and companies, it is becoming increasingly important to work with partners who specialize in this."
Creative Assets: First Entertainment Marketing Agency in Switzerland
As the first entertainment marketing agency in Switzerland, Creative Assets develops holistic, target group specific entertainment marketing concepts for companies, organizations, brands. As an interface between industry and entertainment, Creative Assets takes over the strategic planning, development and target-oriented implementation of entertainment marketing activities in the field of film.
Team of creative assets with many years of experience in the entertainment and film industry
This includes the placement of brands and products in film, TV, theater, internet as well as all other entertainment media (so-called product integration) as well as their accompaniment and support by celebrities and opinion leaders (talent support). Furthermore, Creative Assets offers professional support and consulting in the search and selection of innovative and tailor-made sponsorship opportunities in the entertainment industry. In addition, Creative Assets has access to specially developed tools for the evaluation and assessment of film projects.
"Creative Assets brings a long history of marketing and entertainment experience in film production, sponsorship operations, prop integration and marketing, as well as excellent national contacts with companies, producers and directors," said Manuel Nappo, founder and partner of Creative Assets.
Cooperation agreed with cinecom in the field of film sponsoring and product placement
The Swiss cinema marketing company cinecom ag is also taking up this trend and is supplementing its existing cinema offering with customized solutions in the areas of film sponsorship and product placement, which it offers and implements in close cooperation with Creative Assets.
Creative Assets will communicate about current and future mandates and projects for companies and products at the appropriate time.
