Conference - clear the stage for ideas in a class of their own
A PASSION FOR PACKAGING Unusual packaging takes center stage at the «Passion for Packaging – Conference.» The conference will take place alongside the easyFairs trade shows «Packaging Innovations Zurich» and «Verpackung Zurich» on March 26 and 27, 2014, in Halls 3 through 6 at Messe Zürich.
The focus of the "Passion for Packaging - Conference" on March 26 & 27, 2014 in Zurich will be on packaging and design, branding, and future & trends.Packaging innovations are only successful as innovations when they persuade consumers to buy. How these can become a success at the POS: This is one of the central topics of the "Passion for Packaging - Conference 2014". On both days of the trade show, top-class speakers will provide exclusive food for thought on tomorrow's goals and strategies. The "Passion for Packaging - Conference" will focus on packaging and design, branding, and future & trends. The main focus will be on luxury goods and luxury foodstuffs in the high-priced to luxury segment, with corresponding packaging design. Topics discussed will include primary and secondary packaging, boxes, jars, bottles, flacons and cans. The main topics include delicatessen, chocolates, spirits and tobacco products, cosmetics, perfumes, accessories, watches/jewelry and the role of packaging - for example with regard to brand, branding, rebranding, image, positioning, differentiation or product appeal. easyFairsThe "Passion for Packaging - Conference" will be supplemented and deepened by the two industry events "Packaging Innovations Zürich" and "Verpackung Zürich" on March 26 & 27, 2014. At the start of the "Passion for Packaging - Conference" on Wednesday, March 26, 2014, Philippe Dubois, President of the Swiss Packaging Institute, and Martina Hofmann, Exhibition Director of Packaging Innovations Zurich, will welcome the participants at 8:30 a.m. Dr. Olivia Bosshart from KION will lead the program of the "Passion for Packaging - Conference". After completing her doctorate at the University of St. Gallen and several years in industry, consulting and banking, she launched "KION.ch" - an event platform for zeitgeist topics from business, politics, culture and society. Under the motto "Key Topics for Key People", she organizes panel discussions, debates, lectures or readings several times a month at a wide variety of venues.Conference program on Wednesday, March 26, 2014Thomas Reiner, CEO of Berndt & Partner, Packaging Creality - Berlin agency for packaging design and packaging development -, will show in his keynote from 9:00 to 9:45 on the topic of "Success through packaging" as well as "Brand and packaging" among others, new possibilities to present products uniquely through branding and packaging. For example: a plastic bottle with a soft-touch surface that offers a special haptic experience; the targeted use of metallic foil, the generous design in shape and color - matching the brand concept. Or a detailed, comprehensive print design for packaging: All of this generates great attention at the PoS and enormously increases the high-quality impact of a product. "In addition, holistic packaging development is an important prerequisite for success," says Thomas Reiner."Brand and packaging" is a panel with Bärbel Fritz, Process Group Zurich, Group Creative Director, and Thomas Reiner. Both will discuss the "Role of packaging in building and managing brands, image, profiling, positioning". The Process Group is a multi-award-winning, independent branding and design agency based in Zurich, China and Taiwan, specializing in brand strategy and design, interaction design, product design and interior design.Further panels will delve into the main content of the congress. The panel "Indulgence & Packaging" focuses on delicatessen, spirits, luxury foods and fresh produce. Starting at 11 a.m., everything will revolve around luxury luxury foods with contributions from Marcel Baillods, Managing Director of Oona Caviar, Tropenhaus Frutigen AG (caviar enjoyment from the Kander Valley), Roger Greiner, Director Sales, Beschlé Chocolatiers, Christian Guggisberg, Head of Procurement Food Coop and Daniel Graf, owner of "Scot & Scotch" and "keeper of the quaich". The topics range from selections and limited editions to personal branded packaging. "Packaging in the luxury environment" will be the focus of the panel discussion starting at 11:45 a.m. with Michel Gabriel, Managing Director of Interbrand AG Zurich, Monica Monsch, Head of Marketing at Jelmoli House of Brands, and Prof. Dr. Michael Grund, Head Center for Marketing and Director of Studies for the CAS Luxury Management at the HWZ, Hochschule für Wirtschaft.The first day of the conference will end with a business lunch starting at 12:30 p.m., followed by a visit to the "Packaging Innovations Zurich" and "Verpackung Zurich" trade shows.Conference program on Thursday, March 27, 2014About the "Future of Packaging - Packaging of the Future" Stephan Rösgen, Vice President Regulatory Affairs, Ball Packaging Europe GmbH & Co. KG, will give exclusive tips on efficient packaging from 9:45 to 10:30 a.m. Lars G. Wallentin - well-known author, consultant, teacher and trend scout, (www.packagingsense.com) - in his English-language presentation "My 20 best advices to make packaging efficient". The Swedish-born graphic designer worked for Nestlé for four decades and was responsible for developing creative design solutions for all strategic Nestlé brands at corporate headquarters. As a speaker on technical design, communication and packaging solutions, Lars G. Wallentin is in demand worldwide and his ideas are a role model for many young marketing talents. His theses are summarized in his latest book, "The world's first book about packaging communication. "Beauty and packaging - cosmetics, care, perfume & packaging", the role of packaging in the field of high-quality cosmetics and care, will be on the conference program from 11 a.m. onwards. Giving insights into their work will be: Fridtjof Flucke, Country Manager Switzerland, Aesop Switzerland AG (skin, hair and body care products), Werner Dirks, General Manager Switzerland, La Prairie (skin care) and Richard Illi, Partner and Managing Director of Essencia AG (fragrance and perfume oils) in a panel round.The central theme of "Packaging Innovations Zurich" will be the focus of the closing panel round. "Apassion4 PACKAGING" - Passion for packaging from the most diverse perspectives and the consequences - taken up. Alain Amhof, owner of Divinco GmbH, Urs Dätwiler, Managing Director of Neuzeit AG, and Elisabeth Fehr, Managing Director of Omnipack AG, will also be taking part. The discussion will be moderated by Joachim Kreuter, Editor-in-Chief of the trade magazine "Pack aktuell".The second day of the conference will end with a business lunch at around 12:30 pm."Passion for Packaging - Conference" - from experts for expertsThe "Passion for Packaging - Conference" underlines the portfolio of the special area "Passion for Packaging - Plaza" in Hall 6 of "Packaging Innovations" - an excellent stage to optimally showcase creative packaging, high-quality brands as well as the own label. "With the Conference, we want to give impetus to new and innovative applications and provide know-how from renowned speakers to this end," emphasizes Martina Hofmann, easyFairs Exhibition Director Packaging Innovations. The aim is to create a platform for networking and exchange among experts. For managing directors, marketing and communications managers, product and brand managers, packaging developers and buyers, packaging designers, advertisers and graphic designers, as well as packaging manufacturers, the conference is an ideal opportunity to deepen their own knowledge and benefit from the expertise of various specialists. Further information on the "Passion for Packaging - Conference"Date: Wed., 26th - Thu, March 27, 2014, 8.30 a.m. to 12.30 p.m.Location: Messe Zürich Conference Room K3, Wallisellenstrasse 49, CH-8050 ZurichLead: Martina Hofmann, easyFairs Exhibition Manager Packaging InnovationsModeration: Dr. Olivia Bosshart, KIONEarly bird rate until 31.01.2014: 1 day CHF 130.- / 2 days CHF 230.-Normal rate from 01.02.2014: 1 day CHF 170.- / 2 days CHF 290.-The detailed conference program and online registration can be found now at www.easyFairs.com/pizuerich
