"Chutzpe" - Cheeky courage helps with innovation projects

Bettina Hein from Pixability summarized her startup experiences over the last 10 years in the Boston area in a refreshingly candid way: Naivety, iteration, chutzpah, perseverance, stand-up guys are aspects that are helpful in a startup process. And especially Chutzpe - impertinence is not exactly an original Swiss characteristic. It should be noted, however, that Hein did not mean recklessness by Chutzpe, but rather cheeky courage. Her concluding remarks about her personal future were also interesting; she is working with Sir Berners-Lee on the further development of the Worldwide Web. (Picture 1: Sabine Hein in action)Very refreshing was the contribution of Sandra Lienhart-Cozzio, CEO Bank Cler. She showed how the most important retail banking services can be brought to the cell phone in a comparatively short time. Not with perfection but the "minimum viable product" (blank - as good as necessary) as a mindset in combination with design thinking and agile development. And this obviously worked out very well at Bank Cler.The conference was announced under the title "From Customer Experience to Digital Business Models", which was well covered with regard to the first part of the title with the contributions. On the other hand, the challenging but very important topic of business models was at best touched upon, which can be a promise for next year.

Namics becomes part of the Dentsu Aegis Network

The digital specialist is merging with global network subsidiary Merkle.On the sidelines of the Smart Business Day in Rüschlikon, CMO M&K gave some additional information about the merger. According to CMO Erismann, the merger initiated by Namics makes a lot of sense from three different perspectives. The strongly complementary service offerings now result in a broad service portfolio. The existing geographic markets of Merkle in Europe and Namics (Switzerland/Germany) together provide optimal market coverage. Discussions between the two companies' leaders to date show that the cultural fit is also right.