Book tip: The fast track to the perfect brand strategy

The question of how a product is perceived is usually at the heart of brand development and brand strategy. At least from this point of view, the brand constellation method is impressive, as it is clear and easy to understand; it also works with people rather than digital animations. The concept, which is based on family and organizational constellations, is quite new. Anyone with a quantitative approach will need time to recognize the benefits, but unfortunately the book is difficult to understand in some places, especially if you have no background in therapy. All the more valuable are the conclusive practical examples that illustrate how and in which situations the method is worthwhile for brand development. As the method is easy to implement, it should also be of interest to skeptics.getAbstract recommends the book to anyone looking for inspiration in the context of brand positioning and brand strategy.getAbstract rating: 7Feasibility: 8Degree of innovation: 8Style: 5Publisher: Campus VerlagYear of publication: 2013Pages: 204ISBN: 9783593399393