Book tip: "Creative Company

The book "Creative Company" could provide managers with many an aha moment. Simplification is not the answer to complexity, diversity is. What helps against uncertainty and ambiguity is not analysis and planning, but freedom, autonomy and improvisation. The pursuit of profit, competitive thinking and outdated management doctrines stand in their way. A lot has to change. The authors carefully develop these insights. A densely packed, sometimes overly detailed text and a single graphic that is repeatedly adapted to the content are not necessarily what the reader expects behind the title of the book, but Dobiéy and Köplin expressly believe that a text says more than a thousand pictures - and they are right. They constantly quote artists, experts and "alternative" entrepreneurs and illustrate in words what managers can learn from creatives to make themselves and their companies fit for a dynamic world.An enlightening read, we at Get Abstract find, and recommend this work to anyone looking for a better way of managing and doing business.Feasibility: 6Innovation level: 6Style: 7Get Abstract rating: 6

Publisher: Vahlen VerlagYear of publication: 2018Pages: 318ISBN: 9783800654413