Blue Ocean Shift

In their 2005 bestseller The Blue Ocean as Strategy, W. Chan Kim and Renée Mauborgne presented their method for benefit innovation to a broad public for the first time. The core of this method is to build a permanently successful business model by adopting new perspectives and abandoning self-imposed constraints.The sequel Blue Ocean Shift uses many examples to show how to move forward on this path, gain new confidence in what you do, and take your employees with you. According to the authors, the tools presented in the book have proven themselves over many years, both for large and small companies as well as for non-profit organizations and even governments.With the help of the easy-to-follow step-by-step guide, corporate managers can put their organization on the right course. The only downside is that the German version of the book sounds like a Google translation in places. Get Abstract recommends the book to all entrepreneurs and managers who are willing to throw old assumptions overboard.Get Abstract rating: 8Implementability: 8Innovation level: 9Style: 4In cooperation with Get Abstract, Lucerne (Logo)

Publisher: Vahlen VerlagPublication Year: 2018Pages: 254ISBN: 9783800656615