Andrea Salce

Andrea Salce (*1969) decided to found a software start-up after successfully completing his basic training. As a young entrepreneur, he was involved in marketing and sales at an early stage. He then founded his own event agency in 1998. In 2005, Andrea Salce founded colada in response to the growing demand from customers for a platform that would allow them to view all event and participant-related data at a glance. Today, colada has more than 2,500 users throughout Europe. The third generation is set to achieve a global breakthrough.