Alex Rübel

Alex Rübel (*1955) has been Director of Zurich Zoo since 1991. He formulated a vision, a strategy and a master plan that gave the zoo, as a cultural institution, a new role as a mediator of a close human-animal relationship, as an ambassador for animals and nature and as a competence center for nature conservation. It has successfully implemented its master plan. The Masoala Rainforest and the Kaeng Krachan Elephant Park were created as the centerpiece. In 2006, Rübel received the annual prize from the Foundation for Western Ethics and Culture, and in 2012 the Heini Hediger Award from the World Zoo Association.