254 percent more engagement: study proves high effectiveness of emojis in push messages and email
"Together with Leanplum, we investigated how the use of emojis affects the success of push message campaigns," says Joanna Hill, Head of Digital at women's fashion retailer Miss Selfridge. "In one of our tests, we saw an 81% increase in open rates and a 363% increase in sales when sending messages."The most important results of the study
-The use of emojis is becoming increasingly popular. The average number of emojis per message and the percentage of messages containing at least one emoji has doubled in the last year.-The use of emojis in emails increases their open rate by 66 percent.-Emojis increase the likelihood of recipients opening push messages by 254 percent. The open rate has tripled compared to the previous year, and the integration of emojis in apps reduces their uninstall rate by 26 percent. Emojis therefore not only contribute to immediate engagement, but also increase the long-term loyalty of users.
Emojis drive mobile growth
"The latest study by Leanplum illustrates how effectively emojis can drive mobile growth. They convey emotions and emphasize the personality of a brand. This helps marketers to generate direct engagement and retain users in the long term," explains Joyce Solano, SVP Global Marketing at Leanplum. As a platform for mobile engagement, Leanplum collects more than 24 billion pieces of data every day and delivers over 50 million messages every hour. This provides valuable real-time insights for marketers to increase direct engagement and build strong customer relationships. Leanplum therefore has an immense database on push messages and their effectiveness in mobile marketing campaigns. available for download here.
