10th Bern Marketing Day Once time as an individual success factor
The 10th Bern Marketing Day, which also marked its 10th anniversary, took place on Thursday, November 10, 2005, at the Kursaal in Bern.
took place on Thursday, November 10, 2005 in the Kursaal in Berne. The
event was a complete success. Around 320 guests took the
time and were taken on an entertaining tour d'horizon by
top-class speakers inspire, entertain and inform.
As municipal councillor Barbara Hayoz explained in her message of greeting from the Bernese
the 10th Bern Marketing Day fits seamlessly into the program of the
in the other highlights of this year, which is rich in cultural events.
year in Berne". The speakers were able to meet this high standard in
to varying degrees. The brilliant prelude
was made by one of the greats of the watch industry: Jean-Claude Biver,
Director of Montres Hublot in Geneva. In a passionate and
The history of the development of the Swiss economy and the
watch industry, he impressively demonstrated how clever marketing
already helped an endangered craft in the late Middle Ages to
survive and take off into new spheres of success. When the churches in
Geneva prohibited the wearing of jewelry, the old-established
Goldsmiths' guild faces ruin. In an alliance
with watchmakers, the former pieces of jewelry were turned into watches.
repositioned. The church was able to follow this early marketing strategy
and thus became the involuntary midwife of the
The success story of the Swiss watch industry continues to this day.
In this context, Marc Biver also emphasized that the success of
today does not mean tomorrow's success. With the credo
"Sleep is the enemy of marketing" was how he ended his energetic talk.
and convincing presentation.
Wolfgang Schweiger, Managing Director of TrustMark CFI, was responsible for the
This history lesson presents us with the not so easy task of
attentive listeners back to the tough terrain of the
back into everyday marketing life. In his presentation, he presented the
questioned common marketing typologies and presented tools,
with which the needs, attitudes and behavioral preferences of
customers can be precisely filtered out.
The audience, after this interesting but rather complex
theoretical input, the loosening up by the first show block with
the "Duo Ohne Rolf" with enthusiasm. Silent, but by no means
speechless, the duo offered a witty and profound persiflage on the
Conference topics Time and communication.
Under the motto "Turnaround Switzerland - how much time do we have left?"
the trade union economist Dr. Serge Gaillard and the
economics professor Silvio Borner in a debate.
Whether the supply-side or demand-side economy leads to greater prosperity
As expected, it was not possible to resolve the dispute, but there was agreement
Switzerland has not yet
is lost. Flattered, those present accepted the
communication specialists also noted that, according to Silvio
Borner is a progressive industry.
Ethos, rock'n roll and football
According to Christa Joss, Managing Director of Alternative Bank Switzerland
your presentation ethics and full transparency as the decisive
marketing factors for sustainable success, Mann and
Woman eagerly awaiting the performance of the most successful rock'n'roller
of Switzerland Chris von Rohr. The hopes or fears of the
audience did not materialize, Chris von Rohr retained the
pants during the entire performance and convinced the audience as a charismatic storyteller.
From his experience in the music business, he gave the audience the
way that without passion, lifeblood and spirit for the product or
an idea in the longer term, even with the best marketing, is at best a
"short flash in the pan like Modern Talking, for example", but
sustainable success is not possible.
René C. Jäggi, Chairman of the Board of 1. FC. Kaiserslautern and
former FC Basel mastermind, emphasized in his
the importance of a well-designed and well-defined
crisis communication, a playing field that he says he knows best.
knows and loves.
The multi-faceted event was rounded off by the BZ-Talk
of Tele Bärn, on the subject of Image Bern and Image Switzerland with Andreas
Zgraggen, editor-in-chief of BZ, Johannes Matyasy from Presence Switzerland and
Hanspeter Danuser, tourism director of St. Moritz.
The entire event was moderated in a confident and charming manner by Mona
Vetsch, whose comments caused hilarity in the hall. The
The professionally organized event was followed by an aperitif
and pondered about time and being over canapés and wine - and
had all the time in the world for once. The 11th Bern Marketing Day takes place
on November 8, 2007.
