The new website by Tina Sturzenegger focuses on clear lines, expressive visuals and intuitive navigation that allows visitors to experience and discover the photographer's visual world.

"Our aim was to create a website that meets both the high aesthetic standards of our client Tina Sturzenegger and the expectations of a discerning target group. The result is a digital presence that optimally reflects the photographer's personality and work in a digital way," says Wecatch.

The website was developed with a user-centered approach and is based on state-of-the-art web technology for optimal performance. The high standard of responsive design during the process should enable users to enjoy the best possible experience on all end devices - from desktop to smartphone.

On the site, users can creatively gain an initial insight into the diversity of Sturzenegger's photographic work via "mouse navigation". Thanks to a dark and a light mode, the photographer's images can always be viewed in the best possible contrast. The index contains a collection of all the works created during her many years as a photographer.

Tina Sturzenegger's new website functions as a virtual space that is intended to emphasize the photographer's uniqueness and at the same time strengthen her digital presence in the long term.

Customer: Tina Stutzenegger. Agency: Wecatch Creative Agency. Programming: TFK.

Lang has over 20 years of experience in digital marketing, integrated communication and content marketing. Most recently, he was CEO and Director Consulting at The House of the Myty Group, where he was responsible for the strategic and operational management of mandates in addition to managing the company. Prior to that, he held management positions at companies such as McCann Worldgroup in Australia, the Goldbach Group in Switzerland and Publicis Communications. He has already managed projects for companies such as Axa, Migros, Coop, JobCloud, Microsoft and UBS.

As Chief Marketing Officer TV National, Frank Lang is responsible for the strategic development and implementation of the marketing and sales strategies for the national TV and streaming business. In his new role, he will report directly to Wolfgang Elsässer, Head of TV National at CH Media and CEO of CH Media TV. Elsässer is delighted with the new addition: "With Frank Lang, we are gaining an experienced strategist and visionary leader. His expertise in digital marketing and his flair for innovative solutions will make a decisive contribution to the further development and optimization of our marketing strategies."

On January 1, 2025, Frank Lang took over from Denise Hildbrand, who left the company at her own request.

Only just under 10 apprentices start their training as brewing and beverage technologists specializing in beer each year. An important reason for this is that many young people and their parents simply do not know before the apprenticeship that the training opens the door to an interesting and future-oriented profession.

With the "Become a legend" campaign, the SBV now wants to draw attention to the exclusivity of the apprenticeship. Only a few young people have the opportunity each year to start an apprenticeship as a brewer and thus become a legend. There are currently 38 officially approved training companies. "It is clearly the aim of the Swiss Brewers Association to make the profession of brewer better known and thus ensure the professional transfer of knowledge of the millennia-old tradition of brewing beer," says Marcel Kreber, SBV Director, outlining the motivation behind the campaign.

The newly created website Become-a-legend.ch provides all the information about apprenticeships in an entertaining and appealing way. The campaign has been running since the end of 2024 on various social media channels such as TikTok and is intended to direct young people and their parents to the website and thus generate more attention for the apprenticeship.

The campaign was made possible by the Swiss Brewery Association's training fund. The fund is supported every year by the "Apprentice Beer" project from Feldschlösschen and Coop. Last year, the apprentices at the Feldschlösschen brewery developed and brewed their own beer for the sixth time. The proceeds from the sale amounted to 64,000 francs. The two partners Feldschlösschen and Coop donated these proceeds to the SBV training fund. In the past, this money was used to build a brewing workshop, among other things. In addition to the development of the advertising campaign, the money from the training fund will be used for other projects that support all brewing apprentices in Switzerland.

The MVP of the exhibition stand configurator offers Bernexpo customers a standardized and digital solution for booking exhibition stand packages. The new packages consist of various service and performance categories, which is why complex calculation and business logic had to be mapped to develop the tool.

Digitally mapping this complexity and presenting it in a user-friendly way was the major challenge of the project. Until now, the booking process was time-consuming - but since Wednesday, users have been able to put together and book their desired stand package much more easily online. In the first phase, the MVP will be activated for selected trade fairs.

"With the new configurator we are revolutionizing the trade fair business in Switzerland. It simplifies processes considerably and sets new standards in the industry," says Lea Frisch, Co-CDMO at Bernexpo. The launch of the MVP for trade fairs is Bernexpo's first step towards simplifying, optimizing and digitalizing all its offerings and processes.

MVP as the first milestone

The MVP of the trade fair stand configurator was deliberately switched live at an early stageto collect feedback from users. In the subsequent optimization phase, the tool will be continuously developed, rolled out and gradually made available for other trade fairs and events.

"Our goal was and is to develop a flexible and future-proof tool that meets the requirements of the trade fair business," says Michael Dietrich, Executive Project Director at Jung von Matt Tech. "With the MVP, we have managed to make a complex B2B product configurable and purchasable."

Technology and creativity combined

For the implementation, the team at Jung von Matt Tech used technologies such as the PHP framework Flow with event-sourced content repository, Neos CMS, Apollo, GraphQL and Nuxt.js. A core feature of the application is the enrichment of structured data for the central configurator logic and additional metadata for the visual presentation - based on existing imported product data. The interface was also redesigned and is based on Bernexpo's new CI/CD - combining technology and creativity.

Responsible at Bernexpo: Lea Frisch and Dominic Burkhalter (Co-CDMO), Karin Bigler (Venue Manager), Simon Schütz (Application Manager), Sven Mach (Head of IT Applications). Responsible at Jung von Matt Tech: Michael Dietrich, Nicolas Neeser (Project Management and Business Analysis), Michel Löw, Stefan Bruggmann, Manuel Meister, Szymon Gregorczyk (Web Development), Louise Zöckler, Josh Kehrer, Joel Rohland (Concept & Creation), Michelle Scholz (Managing Director), René Schwarz (Managing Partner).

In December 2024, wine producer Georg Schlegel once again launched a campaign for its Christmas promotion. For the duration of the campaign, all orders with a value of CHF 100 or more were delivered free of charge. Instead of the usual packshots and sales promotions, the 2024 campaign aimed to score points with the target group with a headline.

Yes created a combination of "Silent Night" and "Oh you Merry" that is immediately associated with the festive season. The familiar words are intended to convey emotions and at the same time focus on the campaign's message: festive enjoyment, unforgettable moments - and unforgettable offers.

From the end of November, the various subjects of the Christmas campaign were played out digitally on social media, via newsletters and as social ads. The campaign was also shown on OOH posters at various locations in Graubünden and in customers' letterboxes as a direct mailing.

Responsible at Yes: Corina Calonder (Project Management, Concept), Dominik Kurmann (Art Director), Sirinda Casal (Text), Erina Dvorak (Digital Campaigns).

CH Media's Urschweiz editorial team is responsible for the editorial content of the Nidwald newspaper, the Obwaldner Newspaper and the Uri Newspaper. Raffaele Wiler will take over as editor-in-chief in Stans at the beginning of June 2025. The 34-year-old was previously editor-in-chief of the Today portals.

Wiler grew up in the canton of Lucerne and has both professional and private roots in Central Switzerland. His journalistic career began at the Tages-Anzeiger. From 2020 he was with PilatusToday initially worked as an online editor and later as editorial director before taking over the editorial management of all Today portals. He studied history and political science at the University of Bern.

Wiler takes over from Arnold

Raffaele Wiler is taking over from Florian Arnold in the Urschweiz editorial team, who has decided to change his career and life situation after around five years as head of the editorial team. "My work as a journalist and editorial director has been very fulfilling. Now I'm looking forward to a new chapter in my life abroad," says Florian Arnold about his decision. He has been working for CH Media since 2011, starting as a trainee at the Uri NewspaperAfter graduating from the Swiss School of Journalism in Maz, he became deputy editor-in-chief and finally head of the Uri Newspaperbefore the merger to form the Urschweiz editorial team.

Matthias Gross has gained extensive experience in the research industry over the course of his 30-year career. He joined YouGov in January 2024 as part of the acquisition of Consumer Panel Services GfK (CPS GfK) in the role of Executive Vice President of Sales. In his ten years at CPS GfK, Gross identified entrepreneurial opportunities, leveraged partnerships and led high performing and sales teams with continued success.
A proven leader in the insights industry, Matthias Gross worked at Nielsen, Tchibo and Melitta before joining CPS GfK in 2014.

His appointment follows an extensive search that included both internal and external candidates in Germany and Switzerland. Matthias Gross joins Will Ullstein (UK CEO) and Julien Chevignon (Europe CEO) to complete the Senior Commercial Leadership team in Europe, reporting to YouGov CCO Tom Fisher.

In November 2024, ten months after the takeover, CPS GfK was renamed worldwide and now operates under the name YouGov in line with the parent company. According to YouGov, the acquisition of the Consumer Panel Services business has significantly expanded its presence in the DACH region. Almost 70 percent of the Group's current sales in the region come from the former CPS GfK. The majority of employees in the region are based in Germany.

At the beginning of the year, Spotify announced that OSK would be taking over PR work for the DACH region. Annalena Schmitz, Jasmin Faller, Lilla Kara and Charlotte Gravert from OSK will act as contact persons with immediate effect. At Spotify, Alexa Doerr is Head of Communications DACH and the central contact person.

The agency will provide the media and interested parties with the latest information on Spotify, including news on music and podcast trends, streaming data and insights into the company's working world.

In the new premises, which are just a few minutes' walk from Aarau's old town and the train station, the agency will be able to further develop its wide range of services, Interpunkt writes in a press release. The portfolio ranges from corporate communications and content management to advertising, film, 3D, virtual and augmented reality and automation.

With the move, Interpunkt is clearly positioning itself as a future-oriented partner for companies seeking creative and technical excellence. "The location not only brings logistical advantages for our team and our customers, but also creates plenty of space for inspiring projects and growth," explains Interpunkt Managing Director Fabian Koch.

Tailor-made spaces for creative work

The spacious and modern open-space area creates a productive atmosphere designed to encourage creative thinking and innovative projects. The office also includes a focus room for concentrated work as well as a dedicated photo and film studio. The studio is equipped with multi-cameras and offers a wide range of options for quickly setting up different settings.

Christian Beck has been working as an editor for Personal.com. The 51-year-old has now taken over as head of the online editorial department effective the beginning of the year, according to a report from Personal.com ...is the name. He now leads a four-person team consisting of Nick Lüthi, Sandra Porchet, and Anouk Wenger, who started as an intern in January.

Before Personal Among other things, Beck worked at Tele Züri, Radio Zürisee, and the Höfner Volksblatt active. He has been a member of the Quality Journalism Association (QuaJou) since 2022.

The growth of NZZ Pro has accelerated in recent months, according to a press release. This success is primarily due to the expansion of editorial content and the launch of a new generation of apps in summer 2024. In addition, subscribers to the NZZ print and e-paper offerings also benefit from access to NZZ Pro. This means that around 40 percent of all NZZ-subscribers can use the Pro content and functions.

Peter A. Fischer, Chief Economist of the NZZ and journalistic director of NZZ Pro, emphasizes the relevance of the service: "Recognizing and understanding geopolitical developments at an early stage is becoming increasingly important." The 40-strong network of correspondents and the NZZ specialist editorial team in Zurich make this possible for readers.

Johannes Boege, Deputy CEO & Chief Commercial Officer of NZZ, is also satisfied: "The strong growth of NZZ Pro in Switzerland and Germany confirms that we are on the right track with our strategy. We are consistently developing the digital product experience to make NZZ Pro even more relevant."

The Pro team plans to further expand the content and promote the digital NZZ community more strongly. A first step is the introduction of a new comment function, which should make it easier for readers to exchange ideas.

The two Bernese sound tinkerers Thierry Lüthy and Mirio Bähler from Audioflair approached the ideas and concepts of the radio project team with great sensitivity and care and then implemented them over the course of the last few months.

Since January 1, news, traffic reports, weather forecasts and all the background reports from the Emmental, Oberaargau and Aare valleys have been acoustically redesigned.