The AP World News covers a selection of the global reporting of the U.S. news agency Associated Press for the German-speaking market. Verena Schmitt-Roschmann succeeds Peter Zschunke, who had led the development of the new newsroom on an interim basis since the beginning of 2013, according to Deutsche Presse-Agentur DPA on Tuesday. Zschunke is now returning to DPA's net world editorial department as chief correspondent at his own request. She will leave the DPA Group in the summer of 2013 and move to the Evangelical Press Service EPD as chief of staff.

After working at the news agency AFP and the Frankfurter Allgemeine Zeitung, Verena Schmitt-Roschmann worked at AP Germany from 1993 to 2010. She then worked for the DAPD agency and the weekly newspaper Der Freitag. In January 2013, she joined the DPA Group.

AP Weltnachrichten is distributed in Germany by DPA (Werbewoche.ch reported). To market the service in Austria, dpa has concluded an agreement with the Austrian news agency APA. In Switzerland, the service is marketed by the Swiss Dispatch Agency SDA. (SDA)
 

Everyone knows Post-it stickers. But what most people don't know: There are 350 Post-it products in all colors, shapes and sizes. To bring this fact closer to customers, a promotional team is touring Switzerland and drawing attention to the variety of Post-it products. The centerpiece of this roadshow is a short film, which is shown on a large display. The film, consisting of many flipbooks, shows a little man's hunt for the really big idea. The almost 3-minute spot was created in painstaking detail - sheet by sheet exclusively on Post-it Notes. It was accompanied by the rocking sound of the Hamburg band Bambikonzept.

Just a few days after its release on YouTube, the film has already recorded over 28,000 views, Noise is pleased to report. On the microsite Mypostit.ch users can also upload their own film, view all other films in a gallery and, with a little luck, win a new iPad. The site is conceived and programmed in a responsive design, meaning that the content is optimally displayed on different end devices. With the Where-to-Buy application, users can also see at a glance where they can buy their Post-it Notes.

Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian, Stefan Marte (Head of Marketing). Responsible at Noise: Patrik Leuenberger (overall responsibility), Vanessa Pfründer (consulting), Andreas Mädler (CD), Nijan Ouliaei (online marketing), Max Biedermann (online project management), Claudio Knechtle (text), Frédéric Keller (AD), Sandra Murschetz (screen design). Trikk17 animation room: Björn Magsig (producer), Sandra Schiessl (director), Tim Urs Vogel (animation). Forcklabs (programming).

The cover and inside pages were designed by the communications agency Anzinger, Wüschner, Rasp in Munich. The editorial section provides background reports from the communications industry. This was announced by the organizers in a press release on Tuesday.

Two company portraits shed light on the collaboration with agencies from the client's perspective. The marketing managers of Deutsche Lufthansa, Benita Struve, and Deutsche Bahn, Ulrich Klenke and Gabriele Handel-Jung, were interviewed. Trend and transformation consultant Jörg Jelden provides insights into the future of agencies and their working structures. The dot.HIV project, the red ribbon of the digital age, which is supported by Thjnk and others, is also presented in detail.

The highlights, events and the highs and lows of the 2012 advertising year in Germany, Austria and Switzerland are presented in reviews. In addition, the megaphone winners and the industry comparison of the Year of Advertising 2013 competition are presented in Volume 50. The reference work, which is sorted by sector, has been a guide for the marketing and advertising industry for 50 years.

The Year of Advertising (formerly Yearbook of Advertising), Volume 50
Thomas Rempen, Anette Scholz, Peter Wippermann (eds.)
ISBN 978-3-430-20148-3
Hardcover 24 x 29.7 cm
688 pages, 4/4-color
Subscription price until May 10, 2013: 89.00 euros
From May 14, 2013: 98.00 euros (D), 100.80 euros (A), 135.00 francs

Effective immediately, Goldbach Interactive will assume overall responsibility for conception, creation and media planning in the area of online marketing. The agency writes that the collaboration is already bearing fruit: "In addition to the existing offline measures for the "MTV Mobile" offer - with which Sunrise wants to address the under-26 segment - Goldbach Interactive realized an online campaign. This is currently live and focuses on both awareness and sales with a targeted mix of branding and performance placements.

The next campaign has already been launched at the beginning of this week: It promotes Sunrise postpaid subscriptions with the latest smartphone devices. Further projects are currently being planned, according to the statement.

Responsible at Sunrise: Martin Steiner (Manager Online Demand & Processes), Nina Falk (Senior Digital Marketing Manager). Responsible at Goldbach Interactive: Thomas Schrämli (overall responsibility), Mario Kurmann (consulting), Miriam Stefania (consulting media), Cyrill Schneider (creative director), René Schoedon (art director), Maurus Gross (junior art director), Dominic Wirz (text).

Based on considerations about morality, responsibility and the change of values, he gives an outlook on how the task of technology has changed over time - and with what consequences. "In the history of mankind, technology served man for survival, culture for living together. Today, on the other hand, technology is increasingly serving coexistence," Precht said. "Only if we permanently and repeatedly anchor the guiding values of our culture in the world of technical coexistence will its role be a salutary one."

As part of the Goldbach Mediarena on May 15, Richard David Precht continues his ideas. In his lecture, he talks about the acceleration that comes with digitization and technological progress and the "importance of efficiency in today's society." "Too much efficiency is inefficient," says Richard David Precht. "How creative, for example, are efficient employees?". In his lecture, Precht warns against excessive striving for perfection and optimization and points out possible alternatives.

Registrations for the Goldbach Mediarena are still open until May 6, 2013. here possible.
 

In addition to culinary highlights, visitors can expect six new rooms and suites and a magnificent view of Lake Constance.

"The role of the annual report is changing. Our examples this year also show that. The topic of storytelling, for example, is gaining in importance. And multimedia. In the process, the annual report is increasingly becoming a medium that is also intended to convince emotionally and strengthen the brand with readers," comments Benjamin Gilgen, Managing Director of Metadesign.

Peter Hartmeier looks back on many years of experience as a journalist. He began his career at the former Badener Tagblatt, later serving as editor-in-chief of Politik und Wirtschaft, Bilanz and, from 2002 to 2009, Tages-Anzeiger. Subsequently, as Chairman of the Board of Huber & Co., he had publishing and journalistic responsibility for the Thurgauer Zeitung. He also shaped the activities of the Swiss Press Association for five years as Managing Director.

Peter Hartmeier continued his career as Head of Communications at UBS Switzerland. Today, he is a partner and co-owner of Lemongrass Communications and advises companies on their communications challenges.

The PA also includes: Hans Fahrländer (author of the Aargauer Zeitung and Schweiz am Sonntag Chair), Esther Girsberger (journalist, author and lawyer), Ludwig Hasler (author, lecturer and publicist), Peter Wanner (publisher).

Ringier Print Adligenswil has concluded a 15-year lease agreement with the new owner, plus an option for a further ten years. The printing plant will remain under the responsibility of Ringier Print and is not affected by the sale of the property, according to a Ringier press release. The new owner of the land and building in Adligenswil is Businesspark Dietschiberg, based in Meggen, which will make extensive investments in Adligenswil in the medium term in order to further develop the use of the site.

The parties have agreed not to disclose the purchase price.
 

As 20 Minuten writes, SRF could now even be threatened with legal action because it has already made the figures public. However, a lawsuit is not very likely. As the Nidwalden High Court confirmed to Werbewoche.ch, the extension of the publication ban is merely an extension of the existing provisional injunction.

SRF and Tele Züri communicated their data at the beginning of April, despite the superprovisional injunction (Werbewoche.ch reported). The publication was made on the grounds that the order was only addressed to Mediapulse. The Nidwalden High Court has now explicitly contradicted this, according to 20 Minuten. SRF and Tele Züri had therefore violated the injunction. They face a fine of up to CHF 10,000. At the request of 20 Minuten, the broadcaster left open whether 3+ would take legal action against the offending broadcasters.
 

To the article on 20minuten.ch

The fastest Christmas song has been nominated three times, in the Branded Entertainment, Direct&Collateral and Digital/Viral categories.

The annual report for Theater Rigiblick has been nominated twice - both in the Direct&Collateral category and in the Creative Marketing Effectiveness category.

On May 1 and 2, it will be decided whether the campaigns will also win precious metal.

Both works have also been honored with several awards from ADC Switzerland.

Because the beer has been brewed with ingredients produced according to organic guidelines. Valencia Kommunikation designed the label and carton repackaging for the lager beer.

Responsible at Feldschlösschen Beverages: Rüdiger Galm (Head of Product Development), Stephanie Künzler (KAM Director Business Unit Coop), David McCann (Brand Portfolio Director Feldschlösschen), Simone Schmutz (Brand Manager Feldschlösschen). Responsible at Valencia Communication: Béatrice Ketterlin (Art Director), Sandra Käser (Desktop), Melanie Nolte (Consulting).