Lustenberger 1862 is available exclusively at Aldi Switzerland. Processed according to an old family recipe and traditional craftsmanship, the loaves mature under the loving supervision of the Maîtres Affineurs for 180 days in the family cellar into an unmistakably flavorful cheese - as original and genuine as Switzerland itself.

The positioning was described in a brand story and brought to the point with the claim. The design was built up from matching graphic elements, with particular attention paid to impact at the P.O.S. and a high-quality staging. The new design was also adapted to the website. The company Lustenberger & Dürst from Hünenberg refines and distributes numerous high-quality Swiss cheese varieties and brands and exports them to various countries.

Responsible at Lustenberger & Dürst: Richard Gander, Carmen Sanchez. Responsible at Evoq: Christian Sutter, Susanne Pfäffli (Consulting, Text), Christoph Stalder (Design Direction), Hanna Meier (Design).

Technologies such as the replay function, pause button and video archives make it possible today to shape the TV program according to one's own wishes. The missed series is caught up on the next evening and the Sunday evening movie is briefly put on pause for a visit to the toilet.

With the introduction of a new measurement system for television consumption in Switzerland this year, it is possible for the first time to measure these new forms of consumption and put them into figures. It is clear that the Swiss are making diligent use of these new technologies: Across Switzerland as a whole, more than one in twenty minutes of television is already watched time-shifted. This is shown by the figures for the first half of 2013 published today by Mediapulse and Publica Data. Time-shifted TV use is particularly widespread in the more technology-savvy French-speaking part of Switzerland (digitization is also most advanced in this part of the country). At 6.6 percent, the average proportion of time-shifted use is even higher in French-speaking Switzerland than in German-speaking Switzerland and Ticino, where it is 5.3 percent and 5.0 percent respectively. Time-shifted use is clearly most widespread in the classic advertising target group of 15-49 year olds.

Overall, Mr. and Mrs. German-speaking Swiss watch an average of 137 minutes of TV a day. This value is in the new measurement system, slightly lower than in the previous year. However, the new values cannot be compared directly with the old ones, as the new measurement system not only records new usage, but also modernizes various general conditions.

Graphics and figures Publica Data / Mediapulse data 1st semester 2013:

TV in the course of the day by language region
Reach and usage by language region and different target groups
Market shares in German-speaking Switzerland across different target groups
Market shares in Suisse romande divided into different target groups
Market shares in Svizzera italiana across different target groups
Use of the licensed regional TV stations
Time-shifted usage by language region (new)

With its spin-off from GE, GE Money Bank opens up to a new audience via IPO. Meta Design worked with GE Money Bank to define the new brand strategy and develop the brand identity for all target groups across all channels. According to the statement, the new brand positioning ties in with the bank's Swiss origins and focuses on flexible solutions for customers' individual goals. In addition to the new positioning in the market, addressing existing and future employees and also cross-channel optimization were important requirements for the brand. Furthermore, the positioning and the origin as market leader are expressed in the new name: Cembra Money Bank. The name stands for Pinus Cembra, the Swiss stone pine as a tree species that enables growth in the Swiss Alps even in challenging conditions. At the same time, Pinus Cembra as a living symbol makes the brand tangible for customers and employees. The clear positioning and the fresh, modern appearance equip the market leader Cembra Money Bank for a strong future.

 

With over 33,000 vacation properties, Interhome is one of the largest providers of vacation homes and apartments in Europe. Kreienbühl und Vogler has developed a radio campaign to promote the 2013/14 winter season in Switzerland. The insight: Interhome vacation homes are so beautiful that you don't want to leave. The fact that this can result in unpleasant phone calls can be heard in three radio spots.

To avoid such phone calls, a vacation extension form has been created that can be downloaded from the Interhome Facebook page, filled in and sent to your boss. Kreienbühl and Vogler have also designed postcards that can be posted or sent as e-cards on Facebook.

Responsible at Interhome: Marc Isler (Head of Direct Sales and Marketing), Olivia Ruf (Head of Marketing Communications), Nicole Schawalder (Project Manager Marketing & PR). Responsible at Kreienbühl and Vogler: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht. Production: Selmi Tonstudio.

Wiler Zeitung is a 100 percent subsidiary of Druckerei Flawil. The takeover of the two newspaper titles is the result of a swap deal: Druckerei Flawil is giving up its publishing rights in return for shares in the St. Galler Tagblatt, which is controlled by the NZZ Group, according to the press release. The parties have agreed not to disclose the takeover price. The deal is important for the St. Galler Tagblatt, company director Daniel Ehrat is quoted as saying in Wednesday's St. Galler Tagblatt. Synergies could be exploited and the regional editions in the Wil region could be optimized. The Wiler Zeitung is currently published with 13,500 copies as one of seven Tagblatt regional editions.

(SDA)

The initial circulation is 70,000 copies, the publisher announced on Wednesday. The subscription title Baz Kompakt will be published alongside the normal daily newspaper on paper and as an ePaper and app. Baz is thus targeting a readership that "consumes news primarily via other channels". It promises "elegant texts and clever entertainment" from the Baz editorial team. The content of the publisher's own free newspaper Baslerstab will also be integrated into the Thursday edition of Baz Kompakt. An "interesting subscription sales price" has also been announced. (SDA)

 

This latest issue is no longer thick like a book, like the two previous ones, but has become a lot bigger. The generous layout leaves plenty of space and air for Interio's furniture and asseccoires.

The catalog features numerous new products, but also many Interio classics from the areas of dining, living, sleeping and bathing, as well as two new collections called "New Objectivity" and "New Craft". The new catalog is announced with online banners and posters, as well as measures at the POS and with regular customers.

Responsible at Interio: Reto Waidacher (CEO), Bettina Korn (Head of Marketing), Nadine Christen (Marketing), Andrea Limberger (Styling). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Stephan Wittwer (Art Direction), Andrea Bachofner, Susanna Baer, Marion Kähler "Miro Pfister" (Graphics), Nick Schoberth, Barbara Waldvogel, Natalie Suter (Consulting). Nicole Bachmann, Melanie Hofmann, Zsigmond Toth, Annette Fischer, Christoph Kern, Marcel Koch (photography), Kathrin Brunner, Regula Wilson, Alexander Wegner, (styling photo). All In Production (production), Ansichtsache (lithography).

Every Monday, the weather is once again a major topic for film distributors. If it was good, it was bad for the movies. If the weather was really bad, it was good "cinema weather". Film journalist Philipp Portmann has not only listened to these discussions for years. They also gave him an idea. The founder of the Portmann Group, which already provides information about the cinema for a wide range of media from SRF to Tele Züri and 20 Minuten, has Kinowetter.ch purchased. In December, a new contact point for film fans will be launched around this website.

The cross-media project links cinema and weather by presenting movie previews together with the latest weather forecasts. Yesterday, "Kinowetter" was presented to Swiss film distributors and triggered a lot of sunshine in response. S1's management is also convinced by the concept. From December 12, "Kinowetter" will therefore be broadcast on the new channel every Thursday at 18:50. The informative cinema magazine with reviews, background reports and interviews is still looking for a sponsor. However, everything else is "in the dry", as Philipp Portmann will reveal in an interview in the next print edition of Werbewoche. The project is being marketed by Publicitas Cinecom.

www.theportmanngroup.com

For Otto Hofstetter, a global supplier of injection molds for the production of pet bottle blanks and thin-wall packaging, K 2013 is an important platform for global business. The trade fair attracts around 250,000 visitors.

BSSM broke new ground for the presentation, writes BSSM in a press release on Wednesday. Based on the idea of "think big, show small", the agency had 3D prints of the products produced on a scale of 1:10. The tools, which otherwise weigh tons, were presented in glass showcases like pieces of jewelry. According to Sales and Marketing Manager Stefan Zatti, the miniatures were a crowd puller and the stand design was praised many times as unique. Otto Hofstetter also rated the appearance in Düsseldorf as a complete success.

Responsible at Otto Hofstetter: Stefan Zatti (overall responsibility). Responsible at BSSM: Urs Schneider (CD), Hannes Müller (text/concept), Pascal Rehmann (AD), Imke Fichtner (production), Sylvia Halbeisen, Cornelia Gabrielli (consulting). Stand construction: Heilmaier.

During his term of office, he drafted the new Articles of Association and the amended contribution regulations, negotiated to prevent SRG's online advertising and opposed the price increase for the daily delivery of print products by Swiss Post. Urs F. Meyer also represented the interests of publishers in Bern with regard to the revision of the Value Added Tax Act and the preservation of indirect press subsidies in the Postal Services Act. Urs F. Meyer represented the Swiss Publishers Association in the ENPA (European Publishers Association) and the WAN (World Association of Publishers). The Board of Directors would like to thank Urs F. Meyer for his commitment and work on behalf of the private Swiss media, according to a statement issued by the association on Wednesday.
 

Alain Zucker, 46, previously worked as head of the economics department at Weltwoche, as a correspondent for Weltwoche and various Swiss and German media in the U.S., and as head of the background department and reporter for Tages-Anzeiger. After studying history and economics in Zurich and St. Louis, Alain Zucker completed the diploma course of the Media Training Center Maz in Lucerne.

Judith Wittwer will succeed Alain Zucker as head of the staff department on February 1, 2014. She will also act as daily manager. The 35-year-old, who holds a degree in political science, is thus returning from the Handelszeitung to the Tages-Anzeiger, where she already worked from 2002 to 2010 as business editor, correspondent from Frankfurt am Main, and most recently as editor in the Background and Analysis department.
 

The "Digital Marketing Award" is organized by the Interactive Advertising Bureau IAB Switzerland. It honors exceptional projects and achievements by companies and individuals. Over 400 advertisers, agencies and interested parties are expected to attend the award ceremony and the subsequent party. Thanks to the participating sponsors and IAB Switzerland, admission is once again free. The evening will be hosted by Swiss presenter and comedian Claudio Zuccolini.

Vote for "Digital Marketer of the Year"

At Digitalmarketingday.iabschweiz.ch will be open for voting for the nominees in the "Digital Marketer of the Year" category from November 1, 2013. The prize is awarded to a project or organization that has made a special contribution to the development of the digital advertising market. The nominees are: Swisslos, Maxomedia , Swisscom TV, Ricardolino and Rent a Rentner.

Awards for individuals

The "Digital Pioneer of the Year" honors a person who has made an extraordinary contribution to the digital industry in Switzerland or has made a significant contribution to innovation in the current year. The nominees are: Andreas Jorgella (The House Agency), Mark Forster (Adello) and Manuel P. Nappo (HWZ Hochschule für Wirtschaft Zürich). In addition, the "Digital Lifetime Award" will once again be presented to a person who has shaped the Swiss digital market in recent years with a great deal of drive, persuasiveness and pioneering spirit.