Launched on Tuesday, the platform aggregates and analyzes thousands of shares and comments on Facebook, Twitter & Google+ as well as on the news platforms themselves every day. Based on this data, Themenpuls.ch provides orientation in the daily flood of news, according to a press release. The online platform developed jointly by Farner & Kuble shows at a glance which stories are moving Switzerland - in general, by department, by topic and by language region.

The 27 largest Swiss online news platforms (according to certified figures from Netmetrix) publish thousands of news items, articles and editorial contributions every month. Themenpuls.ch continuously analyzes which content is not only read, but also forwarded and commented on by readers. For each individual article, we record and aggregate Theme pulse.ch automatically tracks reader reactions on Facebook (likes & shares), Twitter (tweets with a link to the article) and Google Plus (posts with a link to the article & +1's) as well as the number of reader comments on the news platforms and Facebook and ranks the article and the media content.

Themenpuls.ch provides a quick overview of the most interesting news & topics in the Swiss media. For the first time, editorial offices and media producers can directly compare what their stories and content trigger in comparison to their competitors. Thanks to the platform, companies, brands or organizations can learn how to create content that is considered so relevant by readers that they comment on it or disseminate it.

Themenpuls.ch shows what is happening in specific departments and topics

"Themenpuls.ch is not content with calculating a general ranking, but goes one step further. Based on the share and comment reactions, rankings are calculated for the eleven most important sections of the Swiss media," says Gustavo Salami from Kuble about the ambition of Themenpuls.ch. This shows which events and articles specifically move Switzerland in individual sections such as business, Switzerland, abroad, sport or culture. An analysis by language region also allows for revealing comparisons.

As an additional service, Themenpuls.ch provides specific evaluations by topic thanks to manual coding by the Themenpuls.ch team. This makes Themenpuls.ch a useful research tool. "Themenpuls.ch is a novelty for Switzerland. In neighboring Europe, there are platforms that create article rankings based on shares and comments, but the consistent segmentation by department and the manual coding of topics within the departments makes Themenpuls.ch unique," says Daniel Jörg, initiator of Themenpuls.ch and Head of Digital Strategies at Farner Consulting.

Themenpuls.ch is to be developed into a discussion platform

"With Themenpuls.ch, we also want to keep an eye on discussions on the social web," emphasizes Christoph Hess, Content & Community Strategist at Kuble. "After all, news platforms are just one of many places where users from the community interact with content," he explains. On the Blog from Themenpuls.ch weekly, monthly and quarterly reviews are published on a regular basis and specific discussions are launched on events with a strong impact. Wherever possible, these discussions involve discussion partners from the worlds of business, politics, society, the media and science.

Is shared opinion public opinion?

"Our media behavior and therefore the media industry are undergoing a drastic process of change. With Themenpuls.ch, we don't want to offer an alternative to traditional qualitative and quantitative surveys, but rather use an additional method to show which topics and events are shaping public opinion," says Roman Geiser, CEO of Farner Consulting. And Geiser continues: "There are many valuable ways of assessing the relevance and quality of media content. Themenpuls.ch aims to supplement these, to investigate the increasingly important question of which content and products are considered so relevant by readers that they are commented on and shared. The comparison with results from opinion research should allow us to draw conclusions about the extent to which "shared opinion becomes public opinion".
 

In Switzerland, the spots are now available on the new Youtube-Channel of Nespresso Switzerland and on television from November 25. Together with the TV commercials, Nespresso is also launching its redesigned YouTube presence, which was created in close collaboration with Google and YouTube, according to a press release.

Premiere for Matt Damon and Lauriane Gilliéron

The new campaign shows that the sensual coffee moments with Nespresso should neither be disturbed nor interrupted. This is already the eighth Nespresso commercial for Hollywood star and Nespresso brand ambassador George Clooney. Director and actor Matt Damon, who is good friends with George Clooney, is appearing as a co-star for the first time. "I love the product and I love drinking Nespresso. And of course I also like George Clooney," explained Damon on set. Miss Switzerland 2005 and actress Lauriane Gilliéron secured the leading female role for the campaign. "As a Swiss woman and Nespresso fan, I am particularly pleased to be representing Nespresso Club members in the new TV commercial. Filming with George Clooney, Matt Damon and the whole Nespresso team was very inspiring for me," said Lauriane Gilliéron about her involvement.
 

As of November 4, 2013, Young & Rubicam Group Geneva, a WPP Group company, is joining forces with its sister agency Young & Rubicam Group Switzerland in Zurich. The strategic collaboration strengthens Young & Rubicam Group Geneva's offering, particularly in the areas of digital marketing, direct marketing and CRM, as detailed in a press release. The new arrangement also means that Andreas Widmer, who currently heads the activities of Young & Rubicam Group Switzerland in Zurich (which is made up of the agencies Advico Y&R, Wunderman, Futurecom, Allaccess, Exxtra and Y&R Consulting), will become President of Y&R Switzerland and also take over the management of the Geneva office.

Widmer, said of the collaboration: "Clients are demanding an increasingly holistic approach to all their marketing communication needs. It therefore makes sense for our Zurich and Geneva offices to work more closely together. Young & Rubicam Group Switzerland in Zurich will continue to focus primarily on Swiss business, while Young & Rubicam Group Geneva will serve international clients who communicate with specific target groups. This will give the company two dynamic offices with different objectives. The multilingual, integrated team in Geneva complements its portfolio by working in partnership with Wunderman (CRM/demand generation/sales expertise) and Futurecom Zurich (digital production), while Zurich benefits from the in-house public relations/social media expertise (Cohn & Wolfe) and media investments of the Geneva office."

One of the impetuses for the changes was the decision by Marcus Brown, the current CEO, to take a sabbatical next year. David Sable, Global CEO of Y&R, said, "When I think of what Marcus has left us, what comes to mind first and foremost is his tireless drive to continue to enhance our creative reputation and also his exceptional ability to win new business. His contribution to winning international customers for the Group is widely recognized. This includes the initiation of the global relationship with Microsoft for Wunderman, which we worked on together.

Marc Goehring joins the company as Managing Director on November 4. He reports directly to Andreas Widmer and heads the Y&R Advertising, Y&R Business Consultants and Media Investments divisions. Goehring enriches the integrated, international agency group with his extensive expertise in digital marketing. He ran his own interactive agency in French-speaking Switzerland for eight years and worked with clients such as Swisscom and Nespresso. Goehring takes up his new role with enthusiasm: "I am thrilled to be joining an internationally recognized, award-winning creative agency group and look forward to driving the agencies' business forward. My aim is to turn the Geneva office into THE integrated agency for international clients focusing on specific target groups. With its integrated offering spanning all disciplines of marketing communications, its international heritage in B2B and its multilingual consultants, Young & Rubicam Group Geneva is ideally placed to help shape the future of relationship-driven tailored communications in a leading position."

Former CEO Marcus Brown, who is leaving the agency at the end of 2013, added: "I am very proud of the work we have done as a team over the last seven years and am delighted to be handing over the reins at this time. Our Geneva office has become an internationally recognized, award-winning creative agency that has weathered the economic storms with flying colors. Just in the last few months, Young & Rubicam Group Geneva received its first Euro Effie from the European Association of Agencies (EACA) for its "Dilemmas" campaign for the UNHCR, the United Nations Refugee Agency, as well as the EACA Care Award and two "Grands" at the Grand Prix Romand de la Création in September 2013."
 

In keeping with the current campaign, the film once again showcases active Switzerland. While the first film shows the facets of winter sports, the second spotlights enjoyment at Christmastime: Rivella thus also becomes the official thirst quencher of the Christmas season. The two new spots can be seen from the beginning of November on various channels, as well as web videos.

Responsible at Rivella: Silvan Brauen (Senior Brand Manager Rivella), Carla Mathieu (Product Manager Rivella). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Daniel Hesse (AD), Selina Helbling, Rainer Neusius (consulting). Responsible for film production: Markenfilm Schweiz, Heinrich Reinacher (production), Benjamin Brettschneider (director), Michael Krautter (camera). Responsible for media planning: OMD Lake, Zurich.
 

The 34-year-old Manuel Jakob studied journalism and communication at the ZHAW and worked for the news agency SDA and the news portal Bluewin.ch before moving to 20 Minuten in 2011.

The 20 Minuten editorial team is also being strengthened in various departments. Roman Neumann will take up his new position as a reporter on February 1, 2013. The 30-year-old graduate of the Ringier School of Journalism has worked for the Blick Group for the past six years, where he worked on the newsdesk and as a reporter for all print titles and Blick.ch.

Gabriella Hummel will be joining the Community department on November 1, 2013. The 23-year-old studied journalism at the ZHAW Winterthur, completed various internships and worked as a freelance journalist for Students.ch/TV and SRF Virus, among others.

Christian Messikommer will also start at 20 Minuten on December 1, 2013. The 50-year-old has previously worked for 20 Minuten and has also worked for Newsnet and Radio Z, among others. He will contribute his many years of experience with various media channels to the Community department.

Andrea Löpfe will join the newsdesk on January 1, 2014. The 27-year-old has been working part-time for 20 Minuten since 2010 and is currently working temporarily for the community department. After an exchange semester in Spain and two communications internships, she is now returning to journalism.

With Monday's announcement, the KF Consumer Forum confirmed the plan already communicated in September. The growing online trade also increases the risk of difficulties between retailers and customers. The Ombundsstelle E-Commerce offers an independent point of contact for this. (SDA)

"Kurt Zurfluh is a stroke of luck for Central Switzerland Television", comments editor-in-chief Oliver Kuhn on the prominent addition and adds: "With him, we now have a true television professional on board who embodies the basic idea of our program - local folk culture with its many facets".

Zurfluh presents the Sunday evening show "Unterwegs" together with outside presenter Sara Wicki, Miss Switzerland 2013 runner-up. The two new figureheads of Central Switzerland Television travel through the various places and regions within the broadcasting area and present its diversity. Places and the people who live there are brought closer to the television audience. Folk music is also to become a permanent feature of the program again. Kurt Zurfluh is thus building on his time as presenter of the popular SF folk music program.

The Weggis native is looking forward to his comeback: "After I left Swiss television, I was repeatedly told that a program like "Hopp de Bäse" was missing on TV. I am convinced by the concept of the program on the road. The mix of people, places and folk music suits me perfectly. That's why I'm postponing my retirement until further notice." The weekly program will now be filmed as a series production. The first four broadcasts will be produced on Tuesday, November 12, 2013 from 5 p.m. at the Allmendhuisli restaurant in Ennetbürgen.

 

The eye-catching motif is intended to remind passers-by in a sympathetic way to take good care of their own valuables and to protect themselves from pickpockets.In the police's prevention work, it is crucial to attract the public's attention again each time.
The agency therefore deliberately opted for an eye-catching visual that raises awareness of the unpleasant topic with a wink.

The campaign will be used for the first time in November and December 2013 around Zurich's Bahnhofstrasse and in all police showcases in the city. Several stand campaigns are also planned in the center of Zurich in November and December. Various information materials on the subject of pickpocketing will be handed out to passers-by and stores. At the same time, announcements will be made on streetcars and buses. The motif will be used in the long term and will therefore also be used in the future for the prevention work of the Zurich City Police in the area of pickpocketing.

Responsible at the Zurich City Police: Gabriela Affeltranger (overall responsibility), Michael Nielsen (project management). Responsible at The PR Factory: Andrea Miolo-Eberhard (overall responsibility), Christine Raschle (consulting, project management, concept, text), Rim Sabo/Sabine Gerhards (design).

 

Sylvana Zimmermann, who has been working as a consultant at Jenni Kommunikation for over eight years, will continue to fully manage her mandates and also take on management tasks, according to the press release. Daniel Scholten will take up his new position at Jenni Kommunikation on December 1, 2013. Scholten began his professional career with an IT apprenticeship at Rieter in Winterthur. In 2010, he completed his studies in journalism / organizational communication at the ZHAW in Winterthur. In his diploma thesis, he dealt with the use of social media in IBM's customer communication. From 2010, he worked as a consultant at Enzaim Communications in Zurich and then as a social media & content specialist at PWC.

After more than 14 years at Jenni Kommunikation and over 20 years in the communications industry, Theo Froelich is moving to western Switzerland with his wife. They will take over the management of the Paradis Plage campsite in Colombier at the beginning of 2014. "I would like to thank Theo Froelich for the great working relationship, his commitment and his friendship over the many years. I warmly welcome Daniel Scholten to our team. I am very much looking forward to working even more closely with Sylvana Zimmermann and am convinced that together we will drive forward the success and expanded direction of the agency," says Urs Jenni, owner and founder of the agency.
 

Hiroshi Nomura, President of Honda Suisse: "The partnership with YB is a perfect fit for our brand and the Challenging Spirit with which we are on the road. For us, the Young Boys embody team spirit and the joint pursuit of ambitious goals. This dynamism and the emotions associated with it are reflected in our products and in our company." Alain Kappeler, COO of Young Boys: "We see Honda's entry as YB's main sponsor as a great sign of appreciation for our club. In the preliminary talks, we quickly found many common characteristics that we want to live and experience together in the coming years. I am convinced that YB and Honda will benefit from each other to a great extent."

Honda will become the main sponsor of BSC Young Boys for the upcoming second half of the season and will continue until the end of the 2016/2017 season. Starting in the second half of the season, Honda will be present as the main sponsor on the shirts and training uniforms of the 1st team and will equip around 45 YB employees (players, coaches, management) with vehicles. In addition, Honda will make various appearances at Young Boys' home matches and will be able to present vehicles.

You can tell: the wound is deep, the fronts are hardened, the mood is in the cellar. Kurt Imhof and the staff of his Research Institute for the Public Sphere and Society (Fög) are down in the dumps once and for all with the "non-quality" media. As if the punishment in the yearbook on media quality - last year it was too complex, this time too short - wasn't bad enough, Blick am Abend has now uncovered the following scandal: The Fög has banned everything that is not nailed down in terms of quality from its lecture halls. In other words: 20 Minuten and Blick am Abend. The co-director of the institute, Mark Eisenegger, revealed this in an interview with the media magazine Edito. Quote: "We prohibit students from taking commuter newspapers into the lecture and seminar room. 20 Minuten or Blick am Abend do not belong in a university unless they are being analyzed".

Strong tobacco! Correspondingly spicy from the house of Evening view shot back against the "arrogant statement". Even in the rector's office, a ban on free newspapers would be "ridiculous". And the question arises as to how an offense would be punished - flogging, a penal camp or reading the yearbook in question? Editor-in-chief Peter Röthlisberger explains in his commentary: the findings of the "media dictator" Eisenegger are "strangely enough taken seriously outside the professional media scene". A little later, he even allies himself with the Wemf-accredited competition: 779,000 readers take the daily media freedom to read Blick am Abend... "and many more read 20 Minuten". A historic alliance.

In fact, certain scenes in the lecture hall are a little strange. "Student, what are you reading?" "Blick!" "Yeah what... be more precise! Sunday view? Blick? Blick Online? Blick for women? Blick in the evening?". "The normal paid Blick, Professor". "Good luck, carry on!". No wonder the Fög lecturers "fell silent" in the face of such accusations. "Neither Eisenegger nor media quality guru Kurt Imhof" were available for comment, the article triumphantly concludes. Written against the wall, the complainers from Oerlikon.

In order to demonstrate the support of the people, the online a few comments from readers. The plan was probably to make statements along the lines of "first they waste our tax money - without ever having worked properly - and now they want to tell us what we have to read!". For once, there was no great wave of outrage. Instead, most readers wonder why students have to read any newspapers at all during lectures ("A lecture hall is just a lecture hall, it comes from listening!"). That's right. And if you can't do without a newspaper, then you'd rather read free newspapers than quality tomes. Unlike reading the NZZ, you can do the 20-minute crossword puzzle at the same time as the lecture (especially multitasking women who file their nails at the same time).

Thomas Häusermann