The Cannes Lions Festival, June 15-21, 2014, and the Lions Health Festival, June 13-15, 2004, are now accepting applications at Canneslions.com/register is accepting registrations for participation in the festival. For the first time, the Cannes Lions Festival is dedicated to the theme "Creativity in Action" and offers more than 50 seminars and more than 20 workshops led by world-renowned experts. The "Brazil Day" will also provide an exciting insight into Brazilian creative and cultural understanding. At the Lions Health Festival, which is being relaunched this year, the focus is on communication on topics such as health, wellness and sustainability.

Both festivals will take place at the Palais des Festival in Cannes. For more information on registration and attractive pricing for Young Creatives, Young Agency Executives, Young Marketers and students, please visit Canneslions.com and Lions-health.com. Publicitas is the Swiss representative of the festivals "Cannes Lions", "Lions Health" and supports, among other things, the festival participants during the preparations and the organizers in the implementation.

Dorothea Kern, Head of Marketing/Sales at Stiftung Warentest in a statement said, "We are delighted to have found a renowned and professional partner in Beobachter to bring our titles closer to Swiss readers."

With the Stiftung Warentest books, the Beobachter, published by Axel Springer Schweiz, is expanding its own guidebook edition in those subject areas where the Swiss connection is not of crucial importance. The range of topics includes cookbooks, home repair guides, gardening and useful plant guides, health guides and books on leisure topics such as photography, cycling or genealogy. Urs Gysling, publishing director of the Beobachter edition: "With the Stiftung Warentest guidebooks in the Beobachter book range, we are occupying new, highly attractive subject areas with the content expertise of 'Stiftung Warentest'. In terms of content and program scope, this is a quantum leap that will further strengthen our position as the leading Swiss provider of advice literature." All "Stiftung Warentest" titles are available in Swiss bookstores and online at Observer.ch available.

Cyril Hänggi has been appointed Head of Sales Interactive at online marketer Seven One Media, effective immediately. Hänggi will be responsible for online sales management and online research. Cyril Hänggi succeeds Silvano Senn. In the newly created position of Head of Business Development, Senn supports the strategic development and expansion of new business areas within the Prosieben Sat.1 Group for Switzerland.

28-year-old Cyril Hänggi completed his commercial apprenticeship at Tamedia. He then held various positions at Tamedia, including marketing assistant at the Tages-Anzeiger until he was subsequently responsible for brand communications. During this time, he completed further training as a marketing specialist. For the last three years, Cyril Hänggi worked as a key account manager for Newsnet until his move to SevenOne Media, where he gained extensive experience in online marketing.

As Head of Interactive, Silvano Senn has headed the entire online, teletext and mobile division at Seven One Media since 2010. The 29-year-old began his career at Seven One Media in 2009 in the Interactive department as Product Manager Interactive. Before that, he gained experience in the entire electronic sector at the marketer cinecom & media ag and at media agencies.

Flückiger started his journalistic career at the Zuger Presse . As editor-in-chief of the staff newspaper of Swiss Post, he moved into corporate publishing. The Zofinger Tagblatt will launch its newsroom in February, as the publisher announced over the weekend. The goal is the integral cooperation of all media professionals from the print, online and radio editorial departments. Adrian Gaberthüel will be responsible for the publishing management.

The Zofinger Tagblatt and its header paper Luzerner Nachrichten are published with a circulation of 12,900 copies. The papers are members of the Medienverbund Nordwestschweiz (Aargauer Zeitung). The ZT editorial team produces its own regional section. (SDA)

Image: Zofingertagblatt.ch
 

Design and all-wheel competence embody the premium brand Audi. In keeping with this - and in connection with a long-term Alpine strategy around the theme of Quattro - the first Quattro Bar was opened on Corviglia. The futuristically designed bar at 2486 meters above sea level visualizes Audi's brand identity and is located in Quattro-compatible terrain. The spectacular location of the bar and St. Moritz as a typical "home of quattro" are promoted. The agency realized the opening communication of the Quattro Bar, consisting of posters, flyers and advertisements and accompanied the opening events with personnel.

Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Matthias Kadlubsky, Sarah Paul (AD), Marion Lim (text), Susan Baumgartner, Viviane Kessler (consulting), Responsible at Allaccess (Member of Y&R Group Switzerland): Rebecca Haug (Project Manager, Promotion/Event).

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Music First Network ran into financial difficulties at the beginning of last year. However, investor Daniel Hartmann was initially able to save the company from bankruptcy. Music First Network had made efforts to successfully market its stations, it says on its website and in Monday's announcement. However, the turnaround was not successful. The reasons cited are "significant market resistance" and "the difficult marketing situation of Radio 105." The company has therefore deposited its balance sheet with the bankruptcy judge. Radio 105 has been on the air since 1998. It was the first regional language youth radio station in Switzerland. In 2011, 2012 and 2013, it was named "Radio of the Year" at Swiss Radio Day.

Roger Schawinski submits rescue plan

Youth radio 105, which is licensed by the Federal Council, could be saved even after Music First Netzwork goes bankrupt, Radio 1 writes in a statement. The operator of the Zurich-based private station, Roger Schawinski, had submitted a plan to this effect to the Federal Office of Communications (Bakom) in recent days. According to the rescue plan, Radio 105's broadcasts are to be broadcast without interruption from Radio 1's studios. Radio 1 is also prepared to take on some of Radio 105's staff, he said. The station is also prepared to make a contribution to the bankruptcy estate so that the first-class creditors - especially the employees - do not go away empty-handed. Radio 1 would adopt the conditions defined in Radio 105's federal concession. By producing two radio stations simultaneously from one studio, costs could be adjusted so that Radio 105 could cover its costs for the first time. (SDA)

As a result, the editorial staff of the Tages-Anzeiger is overworked, which endangers the health of the journalists, said Impressum in a statement on Monday. In the absence of a collective bargaining agreement, the only health protection available is the labor law. This prescribes maximum working hours (45 hours for journalists) and requires employers to record working hours.

Imprint writes that it has information that Tamedia does not record the working hours at the Tages-Anzeiger and many other editorial offices and that the journalists are regularly massively overworked. If this is the case, Tamedia is in violation of the labor law. As a result, Impressum has filed a complaint against Tamedia with the Labor Inspectorate. The association expects that the work situation at the Tages-Anzeiger will be monitored and that measures will be ordered if necessary. At 10 a.m., Imprint presented the complaint to Peter Maier, head of the Labor Inspectorate of the City of Zurich. According to the statement, Peter Maier showed great interest and assured that his office would take care of the matter.

Imprint has been fighting for years against the deterioration of working conditions for journalists and has tried in recent years to revive the social partnership with publishers. There has been no collective labor agreement in German-speaking Switzerland and Ticino for ten years. A small new beginning was available in the summer of 2013: a collective agreement drawn up by Imprint and the managing director of the publishers' association with minimum requirements for journalists' working conditions. But the publishers' association did not agree to this draft contract either. The representatives of the large corporations also voted against new minimum working conditions for journalists at the publishers' meeting. Impressum therefore launched the campaign "Now it's 13!". If the publishers did not want a social partnership, journalists would still have the law, the statement said. The ad against Tamedia represents the first action of the campaign.

Tamedia takes note of advertisement

Tamedia takes note of the announced complaint, as the company writes in a statement on Monday. Tamedia offers above-average working conditions compared to the rest of the industry and is convinced that the documentation of working hours known to the Labor Inspectorate of the City of Zurich corresponds to practice in the Swiss media industry. Tamedia is currently examining whether adjustments are necessary due to the new directive issued by the State Secretariat for Economic Affairs Seco, which came into force on January 1, 2014. However, the work of the editorial teams is geared to a large extent to the latest news. Both journalists and employers are therefore still dependent on flexibility and a responsible approach to work and free time when implementing weekly working hours. (pd/hae)

 

A new position has been created at the Association of Information, Communication and Organization Technology Providers for a Head of Association Services and Marketing (Job advertisement). This will expand the management team, which currently consists of the managing director and Dennis Lackovic as CFO and COO of Swico Recycling. On balance, according to the statement, the staffing plan will be expanded to meet the additional demands of Swico members in the industry's political environment. "Today, we are very well positioned to cover the political courant normally and to exert our influence in the regulatory field," Swico President Andreas Knöpfli elaborates. "However, the board has come to the conclusion that Swico should also be more involved in fundamental industry issues in addition, but this cannot be done with the current resources."

These topics include data protection, the use of employees over the age of 50 in ICT, the always-on mentality, and the tensions between education, migration and offshoring. Many Swico members expect their association to step up its efforts in these areas because they themselves are unable or unwilling to devote resources to umbrella issues. "This is typically an area where the forces pooled in the association bring much more than if everyone becomes active on their own," explains Swico Managing Director Jean-Marc Hensch.
 

The main shareholder of Gudula Heinrich is Martin Kall, according to a press release published on the Schweizerbauer.ch portal. The takeover was reported on Saturday by the newspapers Tages-Anzeiger and Der Bund. OGG intends to strengthen the media expertise in its shareholder base with this investment. The sale of the minority stake could also significantly reduce the debt financing entered into at the end of 2012 with the complete takeover of the specialist newspaper, according to the press release.

Martin Kall stepped down as Tamedia Group CEO at the beginning of 2013. In February 2013, he became a member of the Board of Directors of Schweizer Bauer and took over as Chairman of the Shareholders' Meeting at the beginning of 2014. (SDA)

In a press release issued on Monday, the Best of Swiss Web-team for the great interest and the numerous project registrations. The decision was made to extend the registration deadline by seven days until January 20, 2014, to give all interested parties the chance to register projects without time pressure and document them for the jury. In this year's special category "Move - moving image on the web", web videos and moving image platforms can be submitted, i.e. creative online and mobile spots as well as professional web and mobile TV formats and channels. Information on the next steps will be provided after the registration deadline. Advertising Week is once again a media partner in 2014.

Two years ago, Matthias Fatzer and Herbert Imbach, together with Fabiola Rogers, fully took over the operational business. After more than three decades of successful communications work, Ernst Gremlich is stepping down as planned as a member of the Board of Directors. Fatzer Imbach is a partner-led communications agency that now has twelve employees. The specialist teams combine creative, multidisciplinary approaches with reliable processes. Examples of work can be seen at new website of the agency.

The new year is less than two weeks old and shitstorms are already raging through social media again. If the fashion world wants to pander to those readers and customers who do not conform to the questionable ideas of ideal weight and dream figure, it can backfire. For example, the American edition of women's magazine Cosmopolitan recently caused a storm of indignation when it referred to model Robyn Lawley as a "plus-size supermodel" on Facebook. The picture published was from a bikini shoot for the Australian edition of the magazine. The stumbling block: in the eyes of many readers (and users), Lawley does not look like a real plus-size model in the picture. More like a normal woman with classic feminine curves.

Screenshots Facebook.com via Drlima.net

Cosmopolitan has since backtracked and removed the hotly debated image. If the fashion scene ventures into more realistic territory with its size zero ideal images, it is treading on thin ice. One is almost tempted to say: cobbler, stick to your lean last.

Of course, you could learn from this, but you don't have to. How View Online reports, the Swedish fashion chain H&M has now also stepped into the "plus-size" trap. Like Cosmopolitan, the models in the "plus-size" department in the new catalog and online store do not necessarily correspond to what one would imagine to be particularly "large".

Screenshots: Hm.com

H&M assured the Danish TV station TV2 that the women shown were really only "plus-size" models with sizes between 44 and 54. Half the truth, as a Swedish newspaper found out: according to her agency, one of the models is a size 42, but at least for H&M she was wearing a size 44. It can be assumed that the last shitstorm has not yet been unleashed on this topic. After all, the target group advertised seems to be interesting enough from a business point of view - all that's missing is the right communication. (hae)