The new card design thus addresses the behavior of customers at the payment terminal, where cards are inserted lengthwise. In this way, the Credit Suisse logo remains visible and legible even when the cards are inserted. The new design of the Maestro cards is being introduced as part of the launch of the contactless function, which makes payment with the debit card more convenient and faster, especially for small amounts.

The 2D spot uses the two main characters Ginger & George to explain in an informative and tongue-in-cheek way how the ultra-polarizing lenses that are characteristic of Invu sunglasses work. The commercial has been translated into 27 languages and is used in over 70 countries worldwide.

Responsible at SEG: Jerry Dreifuss (CEO), Benjamin Kohler (Chairman). Responsible at Vaudeville Studios: Roger Zürcher (director & production), Nina Calderone (compositing), Martin Brunner (compositing), Patrick Graf (character design & animation), Nico Kast (additional effects animation). Sound Design: Benno Meyer.

At the start of summer, McDonald's presents two new products to its customers: The McWraps Chicken Curry and Beef Salsa. With their fresh ingredients, they are the ideal snacks for the hot days. The two wraps are only available this summer.

TBWA\Zurich created a campaign with a lot of naked skin for McDonald's to match the summer season. The print subjects answer the vexed question of the beach figure with a strong wink. And online, too, the wraps present themselves as the ideal companions for the big appearance in the pool and in the office. The posters will be on display until 17.07.2016.

Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Thomas Frésard (Food & Family Manager), Severine Caspard (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Titian Walti, Angelo Scullio, David Voges, Silke Erschbaumer, Michel Kissling, Nina Britt-Rauer (creation), Michael Kurz (strategy), Ilenia Peluso, Esther Ortega (consulting), Tobias Jean (digital), Agnes Meier (production). Responsible at Goldbach Interactive (Switzerland): René Schoedon (creation), Jenna Uldry (consulting). Responsible at OMD Switzerland / Media: Adrian Thomann (Account Director), Michael Zaugg (Digital Lead).
 

The company is based at Klausstrasse 19 in Zurich's Seefeld district. Mediaschneider thus offers customers the most modern solutions for communications technology, regardless of the size of the campaign, according to a statement. The operational management of Hoy is in the hands of Philipp Semmler (CEO) and Moritz Schneider (CTO). They lead a team of around 10 employees and thus have the necessary capacities, even for large technology projects.

Philipp Semmler, CEO Hoy

Moritz Schneider (CTO)

 

They accept a Swiss premium of over 100 percent for luxury watches, pay half as much more for cheese and cosmetics and even ski vacations are priced 7 percent higher. These are the findings of the "Swissness Worldwide 2016" study conducted by the University of St. Gallen, HTP St. Gallen Managementberatung and Zurich-based advertising agency Jung von Matt/Limmat, which was published on Thursday. A total of 7914 people in 15 countries were surveyed for the study. According to the study, the biggest fans of the Swiss brand come from China, Brazil, India and Russia. Respondents named Roger Federer as the best brand ambassador.

But Swissness is still very much in demand in Switzerland too. For example, 43 percent of the population pay attention to the Swiss origin of products. For example, people in Switzerland pay 6 percent more for biscuits with a cross than without. However, the authors of the study also point out that Swissness is not a sure-fire success. For the first time, Swiss products and services no longer occupy the top spot in this survey, but have fallen to second place, just behind Germany. There is also said to be a need for action on the part of companies. Half a year before the Swissness Ordinance came into force, half of the companies had still not adopted a Swissness strategy, according to the press release. This is despite the fact that many companies want to make greater use of the origin in future. (SDA)

With Reasonifly.com the agency has created a long-term editorial platform that documents emotional stories of personalities in blog form and offers passengers the opportunity to share their passion for traveling the world and boarding a plane several times a year directly on the site. Thus, thanks to the integrated social media tool, the community on the platform can publish posts directly on their own profile. Or, if the story is to be longer than 140 characters, submit it as scrolling text with images and/or videos. All posts are continuously curated by the agency and presented on the site's social wall.

The agency regularly evaluated ambassadors who give the content platform a face, fit Swiss' brand values, and create a lasting positive impact for its brand image. A storytelling style was developed for the platform that documents the ambassadors in an authentic way. Short, editorial-style videos introduce the individuals in each case. In blog style, the stories are continued and disseminated via social media posts in narrative and activation form on owned and earned media channels. Up to articles in the Swiss Magazine on board.

With the recently published portrait of the ambassador Christian Bobst - in addition to the wakeboarder Sam Lutz, the yoga teacher and socially engaged in India Sabina Asnani and the theater actor Gianni Blumer - another exciting personality could be won. With his camera, Bobst travels again and again to distant countries, delves into a topic, a story, and wins prizes again and again with the resulting documentaries. On reasonifly.com he is portrayed with his photo series on Senegalese wrestlers, for which he received a World Press Photo Award this year.

The recently published Ambassadors story tells of 22-year-old Cindy, who travels the world for love. Cindy is a good example of how the editorial platform works. Namely, with real stories, from real people. To this end, the agency has also created the "Join in" section, which Cindy also used to get in touch.

In addition to the ambassadors, the platform is not only intended to track down new stories, but also serves as a social hub, and so a large part of the storytelling also takes place on the social web. Finally, the website aggregates all channels in one place. "The platform is constantly changing, it's alive and growing," says Ryan Daynes, creative director at Cell.

Responsible at Swiss: Nadja Griehl, Benjamin Fehrenbach (Social Media Marketing). Responsible at Cell: Dino Ceccato (overall responsibility), Ryan Daynes (creative/art direction), Daniel Gremli, Martin Rüegg (text/concept), Petra Lieberherr (social media editorial), Bürobureau (film production), Netzbarkeit (development).
 

How much real fruit is really in the Zumo candies - questionable. Probably none. But the sweets are supposed to be sour. BBDO Equador demonstrates just how hard the refreshment "hits the spot" with three worthwhile subjects. (hae)

The last newsletter before the three-week summer break will be published on Friday. For organizational reasons, we will probably only be able to consider entries that arrive on Thursday morning (or have already arrived and are still awaiting publication). Merci. (hae)

[email protected]

With the help of Content ID, Youtube has paid out a total of two billion dollars to rights holders, half of which since October 2014 alone. With Content ID, Google creates a kind of digital fingerprint of music or video content. If rights holders want to use the system, they must provide Youtube with a corresponding reference file. The service currently has 50 million such reference files with a total duration of 600 years, said Google manager Simon Morrison. In the music sector, more than 95 percent of the rights holders have decided to leave the songs uploaded by users on the YouTube platform and to receive a share of the advertising revenue from Google in connection with the videos. The music industry, on the other hand, has repeatedly criticized the platform for not generating enough money for rights holders compared to the one billion YouTube users. The dispute has recently come to a head. About two weeks ago, more than 1,000 musicians - including stars such as Coldplay, Lady Gaga and Ed Sheeran - complained to the EU Commission that services such as Youtube were unfairly devaluing music with their broad free offerings. (SDA)

He will report to Nils Schilling, who, as Managing Director International, will be responsible for the existing Swiss and Austrian markets as well as for future international markets from Werbeweischer's headquarters in Hamburg.

Christof Kaufmann

The 47-year-old Christof Kaufmann has many years of experience in the media agency business: In the past six years, as CEO at Dentsu Aegis Network Schweiz AG, he supported clients such as GM, Kelloggs, LVMH, Mondelez, Aldi Schweiz and Helsana, among others. Before that, he was CEO at Omnicom Media Group Schweiz for eight years and Managing Director at Universal McCann Schweiz from 1999 to 2002. For twelve years, Kaufmann was also a board member and representative of the media agencies in BSW - Leading Swiss Agencies.

Nils Schilling

"After many exciting years in large agencies, I am now looking forward to a very new and very special task: the further development of the moving image medium cinema in a successful owner-managed company," says Christof Kaufmann. "We are very happy to have won an experienced media man for Werbeweischer Schweiz in Christof," emphasizes Nils Schilling and reveals, "Christof was our first choice not only from a professional point of view: he also fits our corporate culture perfectly on a personal level."

From August 5, SRF zwei's programming will be dominated by the Olympic Games in Rio de Janeiro. Before the opening ceremony, commented for the last time by Beni Thurnheer, Daniela Milanese will host "Rio Countdown. The program revives highlights from past Summer Games. During the 17 days of competition, SRF zwei will report around the clock on the Olympic Games. The broadcasts will focus on the Swiss athletes. For SRF, 16 commentators and experts cover the Olympic variety. The audience thus gets to enjoy around 400 hours of sports - a unique service on free TV.

Daniela Milanese on Olympic mission

In the 100-minute program "rio countdown" on August 5, host Daniela Milanese looks back on the Summer Games of the past 20 years in Atlanta, Sydney, Athens, Beijing and London. On the one hand, the focus is on the international sports stars and the highlights of these five Summer Games: Victories and records, defeats and dramas. On the other hand, special attention is paid to the Swiss athletes. Daniela Milanese visits the five Swiss medal winners Donghua Li, Brigitte McMahon, Marcel Fischer, Sergej Aschwanden and Steve Guerdat. The broadcast comes from the Olympic Museum in Lausanne.

Steffi Buchli and Jann Billeter form moderation team in Rio

Steffi Buchli and Jann Billeter report daily from Rio and welcome current guests in the SRF studio on Ipanema Beach: athletes, medal winners and losers, coaches, support staff and many more. Thanks to these conversations, the audience at home gets first impressions, lots of emotions and powerful images directly from Rio. Lukas Studer complements the moderation duo on site and is on duty as a reporter at the many competitions. The focus of the live coverage is primarily on Swiss athletes, but also on international highlights and Olympic diversity.