The frontwork specialists wrapped the radiators behind an opaque, white-printed glass wall. This creates a contrast to the gray exposed concrete. The white glass wall stretches the entire length of the room and is backlit with LED light strips.

The agency writes in a press release on Tuesday that it has succeeded in creating a fundamentally different sense of space without any structural changes. "We would never have come up with the idea of wrapping the gray wall and the dominant radiators behind glass. The result is very convincing," says a delighted Kim Lam, client at ABB.

Representative reception area...

... with changing colors

Radiator behind an opaque white glass wall

LED light strips

Before the conversion

Damian Betschart most recently worked as an editor for Blick and as a presenter for Radio Pilatus and Tele 1 in Lucerne. Damian Betschart is looking forward to his new challenge: "I've been reading Insider for over 15 years. It's exciting to now be a part of this magazine and to report on everything that might interest readers in Central Switzerland in terms of lifestyle."

 

The new Website focuses very prominently on the radio player, which takes up a large part of the page. Played and current tracks are displayed and can be purchased from the iTunes Store with a click.

Not only can the navigation be used for all output media, it also looks the same on all media - whether on desktop, tablet or mobile. In addition, visitors can not only move through the site via the navigation, but can also jump from content to content using a tag system. The individual pages automatically offer a selection of related topics.

As an important element, social media content is displayed directly in many different places. The team's Twitter and Facebook feeds appear directly on the members' pages.

In addition to the complete redesign, small, fine details have not fallen by the wayside. For example, the colors of the website change with the time. A podcast archive allows users to listen to content that has already been broadcast. And surveys on current topics are published on an ongoing basis.

Responsible at Radio Basilisk: Moritz Conzelmann (Program Management), Melanie Fanti (Marketing), Benjamin Bruni (Webmaster). Responsible at Eyeloveyou: Stevie Fiedler (creation, concept), Oliver Kirschbaum (consulting, concept), Michael Schär (concept), Marleen Diener (project management), Open Interactive (programming), Annie Day (photography).

 

Once a year, Doritos has its commercials filmed by its own customers and the community chooses the best film in a large-scale competition. Among other things, the winner is awarded one million dollars and the broadcast of their own commercial during the Super Bowl, the major American sporting event. The clear winner in 2014 was the Finger Cleaner commercial by Australian Thomas Noakes, which had over 3.3 million clicks on YouTube. The commercial does not necessarily present the chips in the best light. At least it presents Doritos as less disgusting than the people who eat them. (sis)

As a marketing communications manager with a degree in social and business psychology and journalism, Katrin Schmid attaches particular importance to viewing brand management from the perspectives of internal and external perception, attitude and behavioral processes, according to a statement issued by the agency on Monday. In addition to her knowledge, she is valued in the agency for her empathy and team spirit.

Therefore, Katrin Schmid will be promoted to Member of the Executive Board and Head of Consulting as of February 1, 2014, and will receive collective signature. "I am looking forward to managing Heads together with Katrin Schmid, because she is also a competent and committed sparring partner for me in strategic matters," agency owner Ralph Hermann is quoted as saying in the statement.

 

The summary of the results and the most moving images of the day will be provided in cooperation with SRF. From February 7 until the closing ceremony of the Winter Games, they will be broadcast on Passenger TV screens inside buses, streetcars and trains between 5:00 and 10:00 p.m. each day. Numerous regional and national public transport companies are making this service available to their passengers.

The news about the events in Sochi are embedded in the ongoing Passenger TV program. On the one hand, it shows information on public transport operations regarding connection times, routes and any disruptions, and on the other, constantly updated news on sports, politics, the economy, weather and culture in the region.

Up to a maximum of 25 percent advertising can be inserted between the program's news blocks. This new advertising and information platform is particularly interesting for local SMEs: they can focus their information precisely on route and time from their own PC. Passengertv now reaches over 830,000 passengers daily in 23 cantons and is a product of Livesystems. The Bern-based company won the Swiss Economic Award with Passenger TV in 2012.

 

The new campaign focuses on young organic farmers. And thus the future of organic farming. The heart of the platform remains the Naturaplan claim "For the love of nature".

The song "I love" for the last anniversary campaign reached well over a million views on YouTube. This confession of love was reimagined for 2014 and as a prelude to the next 20 years: With a new version of the song "I love". Acoustic, unplugged, natural and young. Lennon & Maisy, a young brother and sister from Canada, sing the song "Love" composed by Roman Camenzind.

Video clip, TV spot and making-of are now available on Youtube and Naturaplan.ch. The song "Love" is also available on iTunes. Coop is using the proceeds from the sale of the song for a good cause again this year.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Christof Braun (Project Management), Karin Heliopoulos (Head of Media), Roland Frefel Head (CCM Fresh Products/ Gastronomy), Conradin Bollinger (Head of Sustainability Own Brands). Responsible at KSP: Flo Wacker, Benny Goldstein, Sascha Borsai (Creative Direction), Kevin Zysset (Graphics), Dany Kielholz (Consulting Direction), Flavia Salisberg (Consulting). Agency Producing: Michèle Seligmann. Film Production: Embassy of dreams. Director: Laurentius Emmelmann. Producer: Andy Schneider.
 

The film by director Andrew Becker promotes the high savings interest rate of the Bonviva banking package. It shows tennis superstar Roger Federer as a person who thinks about the values that really matter. It all culminates in his statement that less is not always more, but that "more is more.

The spot is accompanied by advertisements, POS and online measures, and radio spots. The campaign can be seen throughout Switzerland from February.

Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Daniel Fischer (Head of Marketing Private & Wealth Management Clients Switzerland), Olivia Zechner, Karina Chodorowska, Deborah Brun (Marketing Bonviva & Viva), Anja Herrmann, Michael Bürgin, Marisa Piffari, Delila Kurtovic (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe, Axel Eckstein (creative direction), Claude Eberhard (creative direction online), Jan Hertel (text), Denis Schwarz (art direction), Walter Tagliaferri, Rolf Hunziker (consulting), Constantine Wrage (FFF). Andrew Becker (direction/photography), Pumpkin Film (film production), Bacon X, Ultra Images (post-production), Jingle Jungle (sound studio), Fabian Scheffold (photo), Fluxif (image editing).
 

Müller is already actively involved in the production of Diplomero courses and will enable lecturers to produce even more authentic courses in the future through targeted coaching, according to a press release issued on Friday. "We are delighted to welcome such a renowned communications expert as Beatrice Müller to the Diplomero Advisory Board," said Diplomero co-founder Max Meister.

 

More than 540 media professionals from print, online, radio and TV took part in the survey. These are the results of the online survey in Switzerland.

Almost half use smartphone or tablet for research every day

41 percent of the journalists surveyed do research every day on their
smartphone or tablet for information. Another 23 percent do this at least once a week. Multimedia journalists are particularly active with their mobile devices. 58 percent of video editors, 47 percent of audio editors 45 percent of online editors search for information for their editorial work on a mobile device every day. Just under one-fifth of the journalists surveyed never use smartphones or tablets for research.

The difference between older and younger journalists is very surprising: While almost one in two of the 41- to 50-year-old editors does mobile research every day (48 percent), only a good third (35 percent) of the 21- to 30-year-old editors do so.

Journalists want media releases that contain images

Visual material is more in demand than ever in editorial departments. Since the daily work of many journalists is characterized by tight time management, photos assume outstanding importance across all genres in conveying information. 78 percent of editors consider it important or very important that media reports contain images in addition to text. The rate of use of PR images in editorial departments is correspondingly high: around half of the editors surveyed (49 percent) use original photos of companies and organizations on a daily or at least weekly basis.

Video live streaming gains strong importance

Live streaming of media conferences or corporate events has become noticeably more important for journalists in the last two years. Almost a third (29 percent) of editors now consider this format important or very important.

What research sources do journalists use?

As expected, search engines are at the top of the list of research sources. 94 percent of editors use Google & Co for research. Company websites and press portals also play an important role in online research. Four out of five editors (78 percent) use company websites, and just over half of the editors surveyed (53 percent) use press portals. Social networks are also regularly used for research. The most frequently used social network for research is Facebook. More than a third of the editors surveyed look there for relevant news (39 percent). It is followed by Twitter (37 percent), YouTube (33 percent) and Google+ (24 percent). RSS feeds, on the other hand, are of little importance to editors. Only around one in ten media producers (12 percent) uses this technology.
 

Jelinek is already an "old hand" in online marketing. Most recently, the 31-year-old worked at Goldbach Audience Austria: Initially as Traffic Manager, he was later responsible for Technical Product Management and Cross Channel Marketing. Jelinek was responsible for the further development of online media products and the implementation of strongly performance-based cross-channel marketing strategies. He was also responsible for the conception, support and optimization of campaigns. The independent development of tools for the analysis and optimization of e-sales activities rounded off his portfolio. At Adverserve, Wiener will be responsible for the conceptual and operational implementation of customer projects.

 

Tele Züri went on the air for the first time on October 3, 1994. In an anniversary program 20 years later, the highlights and guests of the first hour are shown. Celebrities, politicians, viewers and former employees offer their congratulations to Telezüri in a testimonial campaign.

The campaign was created in collaboration with Rosarot and underlines the classic values that Telezüri has stood for over the past 20 years, according to a statement issued by the media company on Monday: proximity to the people, reference to the region, topicality, emotional reporting and likeable presenters.

At the center is the new claim "Tele Züri - bringt's". The logo was also refreshed. Rosarot also created an image spot as well as print and online ads featuring well-known Tele Züri presenters such as Markus Gilli and Patricia Boser. A series of testimonial clips featuring celebrities such as Johann Schneider-Ammann and Dominique Rinderknecht rounded off the campaign.

Responsible at Tele Züri: Markus Gilli (Program Manager and Editor-in-Chief), Laura Berndt (Marketing Manager). Responsible at Rosarot: René Karrer (overall responsibility), Yolanda Lopez (art direction), Andreas Steiner (text, concept), Sandra Brandenberger, Sven von Osten, Claudia Kabosch (graphics). Vaudeville Studios (animation). Triplet Studios (sound studio).