Sponsoring The magazine is cutting back on its photo night The magazine photo night used to be a high-profile customer event exclusively for advertisers and other invited guests of the Tamedia magazine. Because the Tagi publishing house no longer wants to dig so deep into its sponsorship coffers this year, the photo night on May 9 will no longer be called Magazine Photo Night. "Selection Opening Night presented by EWZ" is the new title. The new main sponsor of the gala is the electricity company of the city of Zurich, in whose Selnau substation in Zurich the show with the best photographic works from advertising, editorial and art will now take place as part of a catalog opening and award ceremony. However, this largest photography prize in Switzerland, worth CHF 10,000, will continue to be financed by the magazine and presented by editor-in-chief Res Strehle, according to organizer Romano Zerbini. He wants to see the change from a customer event to a gala night as an opportunity to widen the circle of people interested in photography. The exhibition at Unterwerk Selnau will run until May 25. A supporting program is in the works (pan).

After an agency evaluation, the Central Swiss wine mail order company Schuler-Weine/St.-Jakobs-Kellerei in Seewen SZ has decided in favor of the advertising agency Lammoth Mailkonzept.The Central Swiss wine mail order company Schuler-Weine/St.-Jakobs-Kellerei in Seewen SZ has decided in favor of the advertising agency Lammoth Mailkonzept after an agency evaluation. The St.Gallen direct marketing specialists will initially launch a new wine from Sicily with a mailing. The campaign will be used in Switzerland and Germany.

Sponsoring We want them to go much faster, our World Ski Championship hopefuls in St. Moritz The main sponsor of the Swiss ski team, Swisscom, wants to actively contribute to Swiss victories: it is handing out metal rattles in the shape of a Swiss ski racer to spectators. When locals whizz down the slopes, the athletes should be given a powerful boost by activating the secret weapon. The wonder thing helps with every alpine sport. According to the agency, the effect of the "skier accelerator" - as the ratchet was christened by its creative fathers at Spillmann Felser Leo Burnett - has allegedly already been successfully tested in the supreme discipline: Bruno Kernen took 1st place on the Lauberhorn.

Advertisements The request came from Bank Vontobel. The idea has been approved by Editor-in-Chief Hugo Bütler, and the Neue Zürcher Zeitung is now also publishing single-column ads on page 2 throughout. The new offer costs just under 50 percent extra. The bank was the first customer to post its annual financial statements. Another annual booking is in the pipeline, and demand is "very high", as advertising manager Marcel Kohler explains.

The New York Festivals, one of the most prestigious advertising festivals in the world, has announced its special prize for financial communications, the Midas Awards, for the third time. The competition categories include consumer and business-to-business advertising, corporate communications, media usage and craftsmanship. The deadline for entries is February 28. The winners will be announced in June. Entry forms and further information are available at www.nyfests.com or from the office for German-speaking countries (Antje Strahlendorf, tel. 0049 40 609 009 10).
available.

Martin Bauer has been Account Director and Head of Consulting at MRM Partners Worldwide since the beginning of January and loves building relationships and trust. As consulting manager of the Zurich branch of MRM Partners Worldwide, the relationship marketing corridor of McCann-Erickson Worldgroup, Martin Bauer does this on a daily basis. So it is not surprising that the 41-year-old describes his new job as an ideal playing field. However, character traits such as team spirit or extroversion only partly justify this statement: "Relationship marketing gives a consultant more flexibility than traditional communication," Bauer is convinced. In addition to the human component, his entrepreneurial way of thinking comes into play. A judgment that the Zurich native has formed during his 18-year career. "Experience also plays a major role in this business," says Bauer, citing another insight into his profession. He himself always likes to use this toolbox of information to pull out ideas, expand them or combine them in new ways. The fascinating thing about the job has always remained the same for him: "The creation and development of a solution on a piece of paper is still just as exciting for me as it was on the first day."
As a KV graduate, Bauer had a rather idealistic idea of this process: "I imagined advertising as a world of philosophers, artists and aesthetes." The chess player and lover of art, jazz and theater felt drawn to this environment. His career goal at the time was to become a copywriter. No sooner said than done: Bauer joined the Zurich agency Fedier's. The fact that his first challenge was to write an apprentice advertisement for the association of master painters and plasterers did not dampen his enthusiasm. Today, he still raves about the evenings in the art nouveau villa in Zurich, where they discussed God, the world and advertising over sherry and cigars.
Nevertheless, Bauer increasingly developed an affinity for the consultancy role. Finally, his move to Focus-Conseil from Euro RSCG set the ball rolling. Among other things, he developed "Switzerland's first customer club" for Philips and at the same time trained as a qualified advertising manager. Bauer then worked for Advico Young & Rubicam and GGK. In 1998, he switched to the new economy with his engagement at Digivision (now Pixelpark, Switzerland). "There was a completely different wind blowing in terms of strategy, sales and efficiency," recalls the Account Director. Today, Bauer is happy about the culture shock - it's the only reason he has so much entrepreneurial know-how. Bauer was able to build on this by setting up the Swiss branch of the German web service provider die Argonauten and most recently at the event agency Worldspan. His experience in the various fields of communication has now led him to choose MRM Partners Worldwide. "Because we are a modern provider that deals with direct marketing, the Internet and the development and maintenance of databases, I can contribute all my knowledge."
Weaves his customers' communication carpet from a single piece: Martin Bauer.
Carole Koch

Anti-tobacco campaign Matter & Partner promotes the "Züri Rauchfrei" campaign with a shameless idea: the message "Treat yourself to a cigarette" is written on matchbooks distributed by Züri Rauchfrei. This is presumably a unique way for an addiction prevention agency to encourage people to smoke. However, if you open the flap of the letter, the real "clients" of this message are revealed with cheekily faked logos: a crematorium, a mortician, a gravestone carver and a manufacturer of grave decorations. Once you have recovered from this "shock", you discover the finely printed text on the back of the matchbook: "A little food for thought from Züri Rauchfrei". The offensive little sticks with the deadly message are placed in bars, trendy bars and at various events in the canton of Zurich.

Women's magazine editor-in-chief Karin Müller on EdelweissThe editor-in-chief of the German-language edition of Edelweiss is Karin Müller. She has previously worked for Blick, Tages-Anzeiger, Annabelle, Beauty Life and Tele 24. Her editorial team will initially consist of five people, with freelancers joining later. Around 60 percent of the articles will be translated from the French-language edition of Edelweiss. "However, the magazine will increasingly adapt to the German-language edition and the needs of the German-speaking Swiss market," says Müller. A first edition of 70,000 copies will be published on February 26. 116 pages are planned, including 25 to 30 pages of advertisements. "The response from advertisers has been very good," says publishing director Daniela Bahnmüller.
In addition to lots of fashion, the first issue will also present fencing as a new trend sport for women. A portrait is dedicated to Jakov Kreiz, shooting star of the conductor scene and "favorite of many women". The Living Room section presents dream homes to buy or rent. Each issue also contains a dossier on a socially relevant topic.
However, the new Edelweiss will face competition from three new Swiss splits that want to launch German women's magazines. And other titles are also already thinking aloud about entering the Swiss market. >> Page 13
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Ruf Lanz has secured the account of Bank Coop and, according to Ruf Lanz, won a competitive presentation. According to Christoph Loeb, Head of Communications at Bank Coop, the Zurich-based creative agency presented a concept that is clearly different from conventional bank advertising. The new campaign consists of TV commercials and advertisements, among other things, and will be launched in the spring.

Direct marketing The Foundation for Consumer Protection (SKS) accuses Swiss Post of disregarding the right of citizens to refuse to accept mail items with its partially addressed delivery service "PromoPost selektiv teiladressiert". This direct mail is distributed by ordinary letter post - even in letterboxes with stop stickers. The SKS has now called on Federal Councillor Moritz Leuenberger to
legal background of this postal offer.

Media Another so-called "destination magazine", Alpen-Journal, is to celebrate its premiere at the Berlin tourism trade fair on March 7.Stephan Fennel, publisher and editor-in-chief of the quarterly publication with a circulation of 40,000 copies, already has experience in this magazine genre as the former publisher of Go Britain. The Alpen-Journal, which is printed by Bauer subsidiary Verlags Union, is sold throughout the German-speaking world at a price of 4.60 euros. It is not yet clear whether Fennel will have the Swiss advertising business - a color page costs 6,000 francs - managed from Düsseldorf or locally. The hottest contender for this job is currently the St.Gallen DM agency Künzler-Bachmann.

KPTThe surprising clues with which LGK is promoting a new KPT homepage in terms of image are sure to delight the ad raters: clicks as usual on www.werbewoche.ch/adratingSuzuki
Divided opinions into pros and cons: Ammarkt's fast-paced dog ride commercial for motorcycle manufacturer Suzuki.
Top 57,32%
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