As of June 24, the SonntagsZeitung (SoZ) can no longer be read free of charge on the Internet; only two articles per bundle will be freely accessible. The remaining content and the archive must be paid for. Subscribers to the print edition will also have access to the entire current online edition and can obtain 25 articles from the archive free of charge. Anyone who does not have or does not want a subscription can register as an online user and purchase credit for the desired number of issues or articles.

One would think that June should be one of the most beautiful months for the organizers of advertising events: sunshine until you drop, cheerful guests and a vacation atmosphere. Because it is precisely in such climatic conditions that the high time of no-shows begins. This is the common term for people who register - and don't show up.
Experience shows that no-show rates of 50 (!) percent and more are not uncommon in such dream weather. After work, people quickly head to the nearby garden pub for an aperitif and - due to excessive perspiration - remain glued to their chairs. A feeling of inertia sets in: "So you're still going to this event? Without me - let's eat right here and then we'll go straight to Kaufleuten," is probably the general tenor. A worrying attitude that is spreading. The fact that a lot of people put a lot of effort into each event is unfortunately forgotten.
This is what happened at the Jean Frey publishing house's big courtyard party. Only half of the 350 or so people who registered turned up. But this turned out to be a great advantage for those present. There were no long queues at the buffet or waiting times at the bar. The spacious lounge area, the cool sound and the summer drinks created such a relaxed atmosphere that no garden pub or swimming pool could have kept up. Nevertheless, some of those responsible for the party could not hide their slight disappointment.
But let it be said: "Your work was worth it!" The guests were so satisfied that they did not hold back with their expressions of sympathy. And word of mouth will ensure that a lot more people will come next year (if they are still invited).
The Hoffest is not intended to remain a one-off event; an institutionalization is planned. Especially as Jean Frey does not always have big anniversary parties (Bilanz) or relaunch parties (Weltwoche) like last year. And if everything works out, sturgeon barman Bossi and his crew will certainly be back again. Once again, he proved to be a safe bet when it comes to good drinks. His classics and some new creations, with or without alcohol, contributed to the good mood of the guests. Anyone who missed this party has only themselves to blame.
Wonderful drink creations sweetened the evening.

Beat Fritsch

was able to practise for the advertising festival in Cannes, which is taking place this week, at Jean Frey Verlag's courtyard party. Drinks under palm trees, a Havana, delicacies from the barbecue and the most beautiful weather - if that doesn't give you that summer feeling.
Where the communications, media and publishing industries meet for their events, we locate events on the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and occasional shortlist images can be found at www.werbewoche.ch

At the Zurich-based marketing company Mediabox, Daniel Naef is now responsible for consulting and sales of all below-the-line measures offered in Switzerland. Nico Keramaris, also new to the team, is active in the print sector and markets the
Youth Pool (Kult, Forecast, 7Sky,
20 Minuten Week and Re.set) and the new game magazine Pong.
...
Since the beginning of June, Fredi Huber has joined the Küsnacht-based advertising agency Bunt as Co-Managing Director and Partner in the Strategy/Consulting division. The previous sole owner and managing director of Bunt, Isabelle Lieger, is planning to
reduce her workload and devote more time to further training.
...
Roger Baur takes over the management of the newly created Profit Center on August 1
"PlasMedia" at Cinecom. At the same time, Baur takes a seat on the
Management.
...
Georges Bérard takes over
August 1 as Managing Director at OMD Zurich City. He was previously Senior Account
Director at Carat Switzerland.
...
One year before the regular deadline, Hans Jürg Klöti, Tamedia CEO
Advertising Manager, retired, will continue to serve the publishing house as
consultants are available.
...
Thomy Häusermann has joined Hastings AG Zurich as a producer. The sound designer worked for Jingle Jungle AG until 2002 as a
technical manager.
...
Fabio Giordano has been
At the beginning of June, she joined the art execution team of the Adliswil-based dialog marketing agency Fisch Meier Direkt as art director.
...
Trimedia Communications has appointed Christine Visinand as Senior Consultant. She is in charge of
this function the Public
Relations team of the Geneva
Branch office.

Telekom Contexta shows Swisscom why it's not worth constantly switching providers for talk and surf. "Why not just stay with Swisscom Fixnet?", advises a new commercial from Contexta. The Bern-based agency is communicating this message: The bottom line is that changing providers is rarely worthwhile, "especially as Swisscom Fixnet also keeps coming up with attractive offers". This insight has already been illustrated in an earlier commercial with a tailgater in a traffic jam. Another target group is now to be addressed with the new spot "Smart guy in the concert hall". The poppy story, which is aimed at a young audience, shows how a slightly unsympathetic-looking guy constantly changes his place in the concert hall during a pop concert. While his buddy remains faithfully seated in his safe seat like a Swisscom customer - and is soon able to enjoy the concert in nice company - the hasty changer looks for a better seat. With a lot of rough jostling, he climbs across all the rows to a tempting seat between two pretty girls. But the girls weren't waiting for him. So he fights his way to a better fixed seat. This brings him even more trouble from the disturbed
audience. But finally a place in the front row. But not for long. Security quickly removed the smart guy from his VIP seat, rudely of course. The moral of the story: it's not worth trying to gain an advantage by constantly changing (seats)!
Cost-effective loyaltyContexta wants to use the "analogy from real life" to get the message across to the audience with a "dose of schadenfreude". The proof of loyalty is provided in the credits of the film by the current "Talk & Surf" offer from Swisscom Fixnet. For just CHF 79 per month, this package includes a landline connection, ADSL from Bluewin and unlimited weekend calls. Including ISDN, this costs a whole 98 francs a month.
The commercial was produced by Zurich-based Pumpkin Films, together with German director Jan Wentz, just like the traffic jam jammer. For budget reasons, Swisscom moved to a concert hall in Budapest for the shoot. Since then, 300 young Hungarians have been waiting to be allowed to make calls to Swisscom.
For the new Swisscom TV commercial, Budapest's young people were smuggled into a concert hall, where they realistically mimed elbow capitalism that doesn't pay off in Switzerland over the phone.

Andreas Panzeri

Corporate Publishing Ringier Print Zofingen is now operating under the name Ringier Connect. With the new market presence, which replaces the name Key Publishing Group, the Corporate Publishing (CP) division in Zofingen aims to position its CP services more concisely in the national and international market. Ringier Connect offers a full service from consulting and realization to printing and distribution. Its customers include the Swiss milk producers with the magazine Le Menu and Renault (Suisse) with the customer magazine Actualités.

Orangina and Zogg Kettiger Gasser want to shake up the image of the soft drink with two funny commercials: if people attract attention by shaking objects wildly, there is no need to contact the nearest psychiatric hospital straight away. The people in question will be die-hard Orangina drinkers. The creatives at Zogg Kettiger Gasser (ZKG) are convinced that they will take the "Shake it" bottle label to heart. In two new TV and cinema commercials, the Zurich team shows a young man and a young woman doing just that. Only without the Orangina bottle: while he shakes the oyster buffet empty, she tips the contents of her purse onto the floor in rhythmic movements under the uncomprehending gaze of a woman sitting next to her. "In France, this hand gesture is understood as an order in bistros and restaurants," says Max Winiger, responsible for the Orangina account at ZKG. This gesture should also become the epitome of the sweet drink in Switzerland. After all, shaking is a tradition at Orangina: since 1972, the slogan on the round bottles has been "Secouez-moi". The beverage manufacturer of French origin also wants to get closer to its target group in German-speaking Switzerland - namely 18 to 30-year-old consumers. Since the drink has been available in Migros
shelves, the Orangina image has been eroded among this group, explains Winiger.
A shaken mass of Orangina drinkers: TV commercial from ZKG for orange-flavored table water.

The Orangina storyThe drink made from carbonated orange juice and fruit pulp was developed by the Spanish pharmacist Trigo. He presented the recipe under the name Naranjina at a trade fair in Marseille in 1936. Until 1962, the drink, renamed Orangina, was produced on an orange plantation in Boufarik, Algeria. With the country's independence, La Compagnie Française des Produits Orangina relocated to Marseille. In 1984, Orangina became part of the soft drinks division of the Pernod-Ricard Group, which sold this segment to Cadbury Schweppes in 2001. Since January 2003, the former Orangina Pampryl and Schweppes France have been trading as Orangina Schweppes. The number one non-alcoholic beverage company in France (excluding colas), Orangina Schweppes holds around 40 percent of this beverage sub-market worldwide. Its turnover amounts to 600 million euros. (sk)
Simone Keller

Sponsoring For the first time in the history of the international art exhibition Biennale in Venice, a company is an official exhibitor. 27 artists from 13 countries are exhibiting works on behalf of the vodka manufacturer The Absolut Company. A highlight of the "Absolut Generations" exhibition is the interactive online artwork "Absolut Next Generation", created by the British sculptor Richard Wentworth in collaboration with the young film and sound artist duo Semiconductor. On the website www.absolut.com, visitors are invited to participate in the creation of the artwork. The artists have developed a "sound film" in which absolute bottles create a virtual landscape. The International Herald Tribune has taken the exhibition as an opportunity to print a supplement. Absolut ennobles itself as a work of art with the commission to Louise Bourgeois.

If you want your brand to appeal to all of the consumer's senses, you should also add an acoustic component to it. The German research institute TNS Emnid, together with the marketing agency Different and the production company Hastings Audio Network, is investigating the effect of such "sound logos". The first result is the "Sound Logo Evaluation", which is intended to measure the effect of a sound sequence as a brand logo within an advertising medium on the target group. Further information on the Sound Logo Evaluation and the results of the pilot study is available from TMS Emnid (0049 521 9257 582 or manfred. eber [email protected]).

The Zurich-based advertising agency Rotor has been entrusted with the communications budget of the financial services provider Inrate. Inrate offers ratings of investment funds according to ecological and ethical criteria and is a joint venture between the Nest pension fund and the research and consultancy firm Infras. In a first phase, Rotor is revamping Inrate's overall image and creating various communication materials.

SwisscomYes, produce cheaply in Budapest and then rail against elbow capitalism. Please redirect all Swisscom SMS as clicks to www.werbewoche .ch/ adrating. Thank you.McDonald's
The ad raters had better go to the Italian restaurant, otherwise they would have liked the image campaign for McDonald's.
Top 45,45%
Flop 54,55%

After DETEC approved NRJ's 49 percent stake in Hitradio Z last Friday, the Zurich radio station is now getting down to business. Immediately after the decision was made, meetings were arranged with NRJ representatives to discuss the positioning and future program, explains Goldbach spokesman Paul Riesen. "The restructuring should be completed in around six months." He cannot say at this stage where this will ultimately lead. "Whether there will be major or only minor changes is completely open." What is certain, however, is that the current management of the station will not be changed, says Riesen. (dse)

In the past, Swatch has sponsored beach volleyball tournaments and teams in countries such as Austria, the Netherlands, Sweden, Denmark, Italy and the USA, and now the Swiss watch brand will also be the title sponsor of the FIVB World Tour 2003, which will host the world's best beach volleyball players in some of the world's most beautiful locations. During the competitions, the athletes will also be competing for a place at the 2004 Olympic Games in Athens, where Swatch will be the official timekeeper. Beach volleyball was first played on the beaches of Santa Monica in California in the 1920s. The feeling of this era has now been impeccably incorporated into the graphics for the communication of Swatch's current commitment. Naturally, Swatch has also launched a new watch in connection with this sponsorship. The Skin Chrono Skyball will be available at Swatch points of sale from mid-June Powered by Swatch: beach volleyball players.