The Swiss Public Relations Institute (SPRI) is launching the short course "Investor Relations Assistant" on November 18.The Swiss Public Relations Institute (SPRI) is launching the short course "Investor Relations Assistant" on November 18. It is part of a two-stage training concept. The second course, "Investor Relations Officer", is planned for next year. The new course is aimed at employees of IR and finance managers in companies or IR consultants in agencies and people who deal with IR as designers, event managers or web producers. In 45 lessons over five days between November 18, 2003 and January 21, 2004, basic IR knowledge and a fundamental understanding of the working methods and needs of the capital market's relationship groups will be taught. For further information, please call 01 299 40 40 or visit www.spri.ch.

Associations Publisher President Hanspeter Lebrument is planning two additional departments.
At the Publishers' Congress, which is taking place in Interlaken these days, the Board of the Swiss Press Association (CHP) is to be increased from seven to nine members. According to the association's statutes, a maximum of ten representatives from publishing houses may sit on the association's highest committee. Tamedia CEO Martin Kall (replacing former President Hans Heinrich Coninx), AZ publisher Peter Wanner and Josef Zihlmann from Willisauer Boten will join the committee, which has been organized along party lines for two years and is notoriously overburdened.
If Hanspeter Lebrument has his way, new departments will be created for the latter two. "Wanner would be my preferred candidate for the Department of External Relations," Lebrument told Werbewoche. The background to this idea is probably the approaching RTVG decision and the necessary political lobbying in the capital.
Zihlmann, on the other hand, could well imagine himself as Minister of Labor, who would liaise with the social partners. "So that we don't have the same unproductive dispute every four years," says the Südostschweiz boss, who is notorious as a union hater, explaining this surprising intention.
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The Intercantonal State Lottery Swisslos is bringing its million-dollar lottery ticket back into play this fall, with over 600,000 tickets and prizes worth a total of more than 43 million francs. The winning symbols will be published daily in Blick and SonntagsBlick during the hot phase of the game. After 2002, Swisslos has once again opted for the St.Gallen agency Lammoth Mailkonzept for its direct marketing. The agency is also responsible for the visual design of the million-dollar instant ticket.

The land of unlimited possibilities can now be found in the Rhine Valley. Zünd Systemtechnik in Altstätten is convinced of this, as its flatbed printer makes Zünd "the first ever" to be able to print on uneven surfaces such as stone, metal, textiles, wood and much more. The UVjet 215-C will be presented at a grand opening at Zünd on September 24 and 25 at 5 pm. For further information and to register, please call 071 757 81 00.

Cheese Guye Benker seamlessly follows on from its predecessor in the new commercial for Swiss cheese. Revenge is sweet and tastes best when well seasoned: André Benker and Condor director Michael Fueter once again demonstrate a great deal of enjoyable humor in their fifth TV commercial in defence of local cheese. They shot it on behalf of the cheese organization on the Klausen Pass with non-professional actors - original Swiss mountain farmers. The new twist is that spot V directly follows on from the storyline in spot IV. A brief reminder: the two patriots have taken the trucks and cheese from two Italian cheese importers in a poker game on their Swiss alp. Now the Italians return to Switzerland with their enraged wives to take revenge. They want their trucks back. But they don't get them... Of course, the two trucks don't alleviate the plight of Swiss cheese producers. Last year, 17,800 tons of foreign cheese were imported for private households. In addition, 13400 tons were imported for industrial processing. By 2007, these imports are forecast to increase to 20,000 tons for private households and 18,000 tons for the food industry. A consequence of the liberalization of trade in agricultural products. The main problem is not only the increasing quantity, but also the lack of space on the shelves. "Every new product displaces another," says Roland Sahli, Managing Director of the Swiss Cheese Organization.
The highest Helvetic cheesemakers then remembered the subversive and anarchic tradition of the early Confederates and had Guye Benker shoot a follow-up commercial.
So that the viewer in front of the TV set knows what to look forward to, a short summary of Spot IV is repeated, for example before the "Tagesschau". This is followed by the new 40-second spot, packed with action: a clever dog wants to chase the women away. The Swiss farmers entrench themselves. The music in the suspenseful spot is based on Ennio Morricone's theme tune from "Play me the song of death".
Politically correct draping
What's new about the fifth spot is the fact that cheese is finally being eaten. While the Swiss cheese lovers hole up in the alpine hut, the foreigners can't resist a tempting platter. They taste the Swiss cheese and obviously enjoy it.
When filming, the team had to make sure that the choice of
The choice of cheese varieties for the plate was correctly balanced geographically, as the commercials are shown in all three national languages. No parallel print motifs have been designed, as the individual cheese labels are allowed to
place their own advertisements. The new 40-second spot will run on all Swiss channels from September 18, together with the short version of the previous spot.
Bite instead of playing poker.
Fighting mood in cheese country.
Andreas Panzeri

The French supermarket chain Carrefour has entrusted the Media Planning Group (MPG) with a large part of its European media budget, with the Havas subsidiary taking over the budgets for France, Poland, Turkey and Switzerland from the previous budget holder Carat, according to a report by Dow Jones. The latter will retain the accounts for Belgium, the Czech Republic, Slovakia, Italy and Greece. Carrefour has also awarded its French creative budget to the Havas subsidiary Euro RSCG.

Print They could do with a little more affection, as they usually do their job unnoticed, catching leftovers or coffee drips, but now placemats are finally getting some attention. Under the direction of Bruhin Druck, advertising and marketing experts have selected the best 20 placemats. These are presented in a brochure that can be ordered at www.tischset.ch. Bruhin prints over 100 million placemats every year and has been the largest Swiss producer to award prizes for the best placemats for 23 years. Most of the placemats are distributed to restaurants by product manufacturers, advertising agencies and, increasingly, charitable organizations.

The St.Gallen agency GFS Communications has won a pitch for the advertising budget of the Grand Casino St.Gallen against three competitors, and the A-list casino in Eastern Switzerland will open on November 28. The aim of the campaign is to clearly position the Grand Casino St.Gallen, according to a press release. According to the JRC, the new budget win is the fourth victory in the fourth pitch this year.

Creativity defies the crisis: The ADC jury in Berlin had to contend with far more entries than in previous years. It was "The Fight of the Year", as the subtitle of the ADC Yearbook 2003 puts it. Whoever demonstrates staying power in the battle for the best idea, tickles the courage of the client and doesn't give up in the final countdown to implementation not only secures gold, silver or bronze, but also a place in this book. This basic attitude of the fight has been visually captured in the yearbook with pictures of boxing champion Muhammad Ali. His life story is interspersed between the 700 pages with more than 2000 illustrations of the best German advertising. The ADC book 2003 is published by Verlag Hermann Schmidt, Mainz (ISBN 3-87439-630-4) and costs 176 francs.

With immediate effect, magazine marketer Intermag is taking over the representation of the British IPC South Bank Publishing Company for the Swiss market, adding 13 titles to the portfolio of the Publicitas Promotion Network subsidiary, which specializes in foreign lifestyle magazines: Marie Claire, InStyle, 19, Mizz, Wedding, Parenting, Hair, Family Circle, Essentials, Woman & Home, Living etc., Ideal Home and Homes & Gardens. Until now, Intermag has not had any British titles in its portfolio.

According to Mach Basic, it was not the Solothurner Tagblatt that gained 67 percent more readers in 2003 and now has 40,000 readers, as reported in the last issue of Werbewoche, but rather the entire edition of the Berner Zeitung (BZ) in WG 32 (Solothurn). It is not possible to say how much of this is due to the Solothurner Tagblatt, which is part of the overall BZ edition, as the title is not even shown separately in the readership study.

Special Interest The market leader in the golf press is poaching on the competition.the official magazine of the Swiss Golf Association (ASG), Golf Suisse, will no longer be produced by Schäfer & Partner in 2004. Instead, Urs Bretscher, now editor-in-chief at arch-rival Golf & Country, will take over.Piero Schäfer founded Golf Suisse six years ago together with Media Verlag Ursula Meier. He says that he was not given an explanation for his dismissal. The publisher shifted the responsibility to the printing company Benteli Hallwag. The latter blamed the ASG, which immediately passed the buck back.
Ursula Meier spoke to Werbewoche of a "joint decision". After six years, it was simply time for new ideas. With Bretscher's concept, Golf Suisse should move away from the association image and become more modern and upbeat. However, the ASG will remain represented in the magazine. The publisher VIP Media is currently looking for a successor for Bretscher at the end of the year.
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