Gambling Jung von Matt/Limmat launches the new Swisslos Sporttip betting game In difficult economic times, gambling is booming. The intercantonal lottery Swisslos is also feeling the effects. The Swiss population spends one billion Swiss francs a year on the lottery or Sport-Toto. So it's a good time to give this expectation of good fortune a helping hand. Fortuna's youngest child has been christened Sporttip. Jung von Matt/Limmat was awarded the contract in June for his good development. Now the baby is learning to walk. "Sporttip brings excitement back to sport," hopes Doris Rechsteiner, Head of Product Management Sports Betting at the National Lottery. When launching the new bet, Jung von Matt considered that the stake would also increase interest in sportsmen and sportswomen who regularly deliver top performances. This is not possible without serious preparation: the sports stars must behave responsibly in everyday life. And as always when it comes to sports betting, every player hopes that their prediction will come true one hundred percent. If they don't, they just help out a little.
Every player is also a coach
"In two TV commercials and various advertisements, we observe how fans intervene in the private lives of sports professionals," CD Urs Schrepfer explains the concept. For example, FC Basel star kicker Murat Yakin has to let a cab driver mess up his date. Or Michel Zeiter from the ZSC Lions is sent to bed at nine o'clock sharp by the bellboy. After all, the two fans only want the best for their idols - and therefore also for their bank account. True to the campaign motto "Your bet counts!", the aim of Sporttip is to correctly predict the outcome of football or ice hockey matches: win for the home team, draw or win for the away team. The matches can be selected individually from the 90 fixtures in the betting program published weekly by Swisslos. Just three correct tips can win you a prize. Additional excitement is provided by the odds set in advance for each match outcome. And if you are not one of
If you are one of the lucky winners, real sports fans can still be pleased that Swisslos spends at least 80 million Swiss francs from its betting turnover every year on promoting a wide variety of sports events and organizations.
New betting set from Swisslos: spoiled for choice from 90 ice hockey or football pairings.
Ambiguous and slightly moralizing: Jung von Matt takes sides with the Sporttip players and wishes for top serious sports professionals.
Andreas Panzeri

Pay-TV16 million euros The German subscription channel Premiere achieved an operating profit of 16 million euros for the first time in the third quarter. Turnover climbed by 14 percent to 236 million euros and the number of subscribers rose by 13 percent within a year. However, Premiere expects an operating loss of around 30 million euros in the fourth quarter "due to special effects". The broadcaster is still struggling with the fact that its business performance contributed significantly to the collapse of the Kirch empire.

According to the Süddeutsche Zeitung, the two German journalists who were dismissed by Ringier in the wake of the Borer affair have been taken on by the German tabloid Bild.print The former deputy editor-in-chief of Blick, Ralph Grosse-Bley, is now bureau chief in Leipzig and correspondent Alexandra Würzbach is once again reporting from Berlin.

The special interest real estate business had a record year in 2003. The recipe for this: In the midst of the crisis, the magazine expanded its editorial team.
Until the beginning of 2003, Immobilien Business contained as many advertising pages as editorial content. Today, only a quarter of the magazine is filled with advertisements. Despite this, advertising sales rose by a full 31 percent between July 2002 and August 2003. There is no magic behind this, but a deliberately anti-cyclical strategy, which Managing Director Rolf E. Jeker describes as a "flight forward". Last year, the real estate business was still suffering
all others suffered from the advertising slump. Annual sales slumped from 1.1 million to just over 900,000 francs. Instead of cutting staff, Jeker reacted with an ambitious relaunch in March. He invested in new content, shifted the ratio between articles and advertisements and doubled the editorial team to ten people. At the same time, Immobilien Business switched from tabloid to magazine format and ventured into the newsstand.
"We invested in the hope that it would work out," says Jeker. And the calculation is right: The previous year's advertising turnover was already achieved in September. For the year as a whole, Jeker is expecting over 1.2 million francs - a new record in the middle of the crisis. "However, we are not simply doing better now," says the Managing Director, putting the success into perspective. After all, the expansion also cost a lot of money. However, by acting anti-cyclically, Immobilien Business has primarily saved on marketing costs. "If I make a 'beep' now, everyone hears it," says Jeker. He is convinced that a relaunch in the middle of the crisis only requires a tenth of the advertising expenditure. This suits him, as the former journalist prefers to invest in the content of his magazine rather than in advertising campaigns anyway.
Profits from the bear market
However, the real estate business also benefits from the market mechanisms of a bear market: Unsettled investors are flocking to the real estate sector, which promises lower but more secure returns. The relaunch has therefore also expanded the target group. Not just industry experts,
The magazine is aimed at anyone interested in real estate. At the same time, Jeker is trying to expand the circle of advertisers: "We are now going full steam ahead with suppliers of luxury goods!" He has already landed Audi as his first customer.
The next innovative step is already in the pipeline. At the beginning of 2004, Immobilien Business will enter into an advertising combination with "WohntraumTV" on TeleZüri and the online platform ImmoScout24.ch. The cross-media offer should give the specialist magazine a further boost. "We're not running at full steam yet," says Jeker. His ambitious goal: to be number one in the German-speaking market.
The updated edition of Immobilien Business has significantly more advertisements.
Stefano Monachesi

Press merger The Competition Commission (ComCo) is once again subjecting the participation of the Berner Zeitung (BZ) in the commuter paper 20 Minuten to an in-depth review. In its reassessment of the case in view of Espace Media Groupe's planned entry into the Bund publishing house, the ComCo has found indications that dominant positions on the regional/local advertising markets and the reader market in the greater Bern area could be created or strengthened.

PR agency Farner is losing two members of its management team: consulting group head Barbla C. Schaerer is reportedly leaving the agency for climatic reasons and wants to pursue a new career.
to the company. She joined Farner at the beginning of 2001. Jean-Marc Hensch joins the Association of the Swiss Gas Industry as its new Director on November 1. He replaces Martin Saxer, who has taken up the newly created position of Head of Public Affairs at Axpo Holding
has taken up.
...
Pierre Buntschu (photo) will replace Pierre-Alain Luginbuhl as Director of Edipresse's Vaud publications at the beginning of November. Luginbuhl will continue his career at Edipresse as a project manager reporting directly to the management. His successor, Buntschu, is currently Commercial Director of Edipresse Switzerland. This position will not be filled.
...
The branding agency Landor
Associates has opened its sixth European branch in Geneva. Landor Geneva is headed by Executive Director Sue Smith.
Karolina Clevestig and Fiona Paratte act as Senior Client Manager and Office Manager.
...
The design agency Process
enters the corporate communications market. To the
The newly founded Process Communications AG joins the existing Corporate Design (Zurich) and Product Design (Lucerne) units. It is also based in Zurich and is managed by Tobias Steger as a partner. He was previously Managing Director of Wirz Public Relations.
...
The photo agency Getty Images is expanding its presence in Switzerland. Effective immediately, Dominik Obrist will be responsible for the Swiss market as Sales Development Manager. He is responsible for market development and
responsible for on-site customer support.
...
Marcel Suter, Managing Director of AZ Wochenzeitungen AG, is leaving the company at the end of December. After 13 years in the newspaper business, he wants to change direction and set up his own business.

Bank marketing I The Liechtenstein administrative and private bank wants to present its repositioning to a broad public with advertisements from Wirz. While Liechtenstein banks benefited greatly from their offshore location in the boom years, this very advantage has recently come under heavy criticism. The country has since been removed from the "black list", but the location alone is no longer sufficient as an acquisition argument. This is also confirmed by Thomas Weidmann, Marketing Manager at Verwaltungs- und Privatbank (VP Bank): "In the boom years, money was managed much more passively, it just came in." Today, on the other hand, the bank has to know the client and their financial needs very well. Until now, VP Bank has also derived its "raison d'être" to a large extent from its location. Due to the increasing pressure on offshore banking centers, however, it had to look for a new justification. The financial services provider derives this from a repositioning: With values such as openness, innovation and flexibility, the bank wants to set its private banking apart from the competition. In order to visually support the credibility of the new image, VP Bank commissioned the Paris-based branding agency D/G with the conception of a new corporate design (CD). The marketing manager emphasizes that the usual "tidy white" was dispensed with. "It's all a bit more natural. Even the circle in the logo is not completely round."
Following the launch of the new CD in spring, October will see the start of
an advertising campaign to publicize the repositioning to a broad public - initially in Switzerland,
in Liechtenstein, southern Germany and northern Italy. In line with the refreshed corporate colors and shapes, the classic communication should also do justice to the image correction.
"With the new appearance, the idea of
illustrations emerged," explains Andrea Reinhart, AD at the Zurich agency Wirz, which was responsible for the concept. New York-based illustrator Anja Kroencke was commissioned to create the six advertisements. Born in Vienna, she has already earned a good reputation with her work for Vogue, Wallpaper and Estée Lauder. "The illustrative realization conveys a world of its own, because the figures are representative of all customers," explains Wirz-CD Matthias Freuler. In contrast, there is often no identification with photographed people. However, the advertising motifs should also radiate seriousness. After all, VP Bank is targeting clients whose assets range from one million francs upwards. Of course, this already defines a certain age, says Weidmann. Nevertheless, the aim is also to rejuvenate the client segment. Weidmann: "The initial goal is to move back towards forty."
VP Bank's ads also illustrate the goal of the image campaign: to attract younger clients to private banking.
Bank marketing Liechtenstein's VP Bank advertises its new image with illustrations by Wirz Werbung.

Simone Keller

Jürg Siegrist, Director of the Swiss Advertisers' Association (SWA), warns of price increases for job advertisements.WW: How does the Swiss Advertisers' Association assess this year's print pay round? Based on the readership figures, this is what we expected.
So you share Publimedia's opinion that advertising rates will be adjusted moderately and that many titles will go to zero?
Yes, but there are still two or three problem cases. And I would have liked to have seen a zero increase for more titles. Instead of raising the rates only slightly, I would have preferred an increase in subscription prices. Many subscriptions in Switzerland are too cheap compared to the retail price.
Problem cases? What exactly do you mean by that?
The Bern region is a problem case. Although it is understandable that the Berner Zeitung now costs 30 percent more than before, this deprives smaller clients of an alternative in Bern, because not every small business wants to cover the entire region. Bern will therefore be far too expensive for small clients. This will also harm the Swisspool. This is because it is set to become around seven percent more expensive.
Is there any further criticism?
We clearly demand that the prices for job advertisements are not increased. Nowhere. Because they are already excessive - in most cases, job advertisements cost more than other advertisements. But there is no explanation for this difference. Other classified ads such as car or real estate ads are not more expensive either.
What happens if some titles nevertheless have higher prices for 2004?
job advertisements should demand?
In this area, our patience is slowly being stretched. We will therefore inform SWA members in detail about which titles are raising the prices for job advertisements.
A kind of call for a boycott?
No, but the more sensitivity there is, the quicker the matter can be resolved.
What other catches are there in the current round of collective bargaining?
Hidden price increases, for example through increased placement and color surcharges - or if no price adjustments are made despite a loss of readership.
Conversely, many publishers currently do not even dare to pass on the price increase to customers.
There is also a tough battle going on in this market at the moment.
Will the current round of wage negotiations make print more attractive than TV, for example?
Whether a single zero round will be enough is questionable. After all, attractiveness depends on more than just prices.
What do you suggest print publishers do to improve their position vis-à-vis the
advertising clients?
For example, job advertisements in the German-speaking part of Switzerland should be compatible with the closing, BK or JUP - as in the French-speaking part of Switzerland (editor's note: BK = advisory commission, JUP = annual sales bonus). There you can also accumulate ad and job advertisement sales, which is not the case in German-speaking Switzerland. Print research also needs to create more transparency. For example, important benchmarks of advertising impact should be shown and the compatibility of media studies should be guaranteed. There is also hardly any evidence on young people's newspaper consumption.
Has the print tariff structure become clearer in recent years?
become?
No, Switzerland is lagging behind developments in Europe here. Different prices for text ads, for advertisements or page-dominating ads. There are simply too many special cases. The division of rates into black and white and one to four colors is also practically non-existent abroad. With the new printing presses, it will soon make no difference anyway whether you print in two or four colors. That's why we are calling for a standard rate. The Swiss Press Association has already picked up the ball and is working on this.
Interview: Markus Knöpfli
Two lower their pricesThe stock market magazine Stocks and the WochenZeitung (WoZ) are among the few to reduce their advertising rates. Stocks, which has lost three percent of its readers and is now published fortnightly instead of
which is published weekly, is reducing its rates by 12.6 percent. The WoZ is cutting its color rate by 9.4 percent. According to the WoZ, the switch from the Zurich-based cooperative printing company Ropress to the technically better-equipped Solprint AG in Solothurn (Vogt-Schild/Habegger) announced at the beginning of September has made it possible to reduce the color rate. The change was made because of the print quality, but it is assumed that the paper will now have more color ads.
black and white four-colorMagazines 2004 Changed in% 2004 Changed in%
Annabelle 18 750.- - 18 750.- -
Observer 17 814.- +9.3 22 549.- +1
Bilan 10 050.- +0,5 10 050.- +0,5
Balance sheet 18 300.- - 18 300.- -
Bon à savoir 10 500.- +9,4 10 500.- +9,4
The best 7 990.- - 11 520.- -
Edelweiss 9 200.- - 9 200.- -
Facts** 18 700.- -- 18 700.- -
Femina 22 340.- +1 22 340.- +1
K-money 8 000.- - 8 000.- -
K-Tip 22 400.- +2,8 22 400.- +2,8
L'Hebdo 12 900.- +70 12 900.- +0.6
L'Illustré 18 700.- +79,8 18 700.- -
NZZ Folio 15 300.- +2 21 800.- +1.9
Pulse tip 12 900.- +4 12 900.- + 4
Radio magazine 5 000.- - 5 000.- -
Swiss family 17 265.- +6 17 265.- + 6
Sélection 4 550.- - 7 470.- -
Stocks 7 830.- -12.6 9 570.- -12.6
Tout Compte fait 4 800.- - 4 800.- -
TR 7 10 875.- - 10 875.- -
TV 8 6 800.- +76,9 6 800.- -
Weltwoche 14 900.- +8,5 14 900.- +8,5
* subject to approval by the Competition Commission
** only applies to 2nd to 9th bundle. The 1st bundle is more expensive. Source: Werbewoche survey
(mk)

Press subsidies Free newspapers feel ignored by new subsidy models, but run with their criticism at the
Swiss Press Association.
The fight for recognition has been one of the most important concerns of the Association of Free Newspapers (VSGZ) since it was founded. It is a historical fact that the free press has never felt that it was taken seriously as a fully-fledged print media category. In the midst of the escalating debate about the modalities of the new press subsidy, the VSGZ now wants to seize the opportunity to break out of its wallflower existence. In a recently published press release, it demanded that free newspapers should be included in the concept for future press subsidies, and VSGZ Secretary Hannes Zaugg backs up his claim with the success story of the free newspaper 20 Minuten. In terms of reach, the commuter newspaper has caught up with Switzerland's highest-circulation daily newspaper, Blick. "This shows that free newspapers cover the information needs of a large section of the population," says Zaugg.
The fact is, however, that the free press has not yet been given a place in the two press promotion models being debated. The parliamentary initiative "Media and Democracy" (direct press promotion), whose media article was recently approved by the National Council, removes free titles from the list of eligible titles from the outset. Although the policy paper of the Swiss Press Association does not explicitly exclude the free press, it does not mention it at all.
No privilege for paid titles
However, the VSGZ points out emphatically that free newspapers also provide valuable public services and concludes that they are just as worthy of support. "This category of press addresses topics of national and socio-political relevance in the same way as the paid media. The fact that it does this at a local level - and accordingly local politics,
clubs and local sport to the fore - is only logical," explains Zaugg. It is particularly commendable that VSGZ members provide these services in peripheral regions where the daily press is poorly represented. As an example, Zaugg cites the weekly newspaper for Emmental and Entlebuch, which reports in detail from every corner of its catchment area with around 25 correspondents. "Its strong roots make this weekly newspaper an indispensable medium for the inhabitants of this region," says Zaugg.
The same applies to a metropolitan newspaper such as GHI, which is delivered free of charge to Geneva households. This newspaper, which is read by more Genevans than the Tribune de Genève, also addresses political and social issues relevant to the region. To demonstrate the diversity of the public service tasks, Zaugg also highlights the bilingual free newspaper Biel/Bienne. "This newspaper makes an important contribution to linguistic integration."
The recognition of these achievements, and not the entitlement to subsidies, is currently the most important concern for the VSGZ. "We didn't say in our paper that we want subsidies," explains Zaugg.
Courted by the association
The Swiss Press Association (CHP) has been open to the VSGZ's proposal. "The claim is justified, we have never tried to limit the press funding model to our members," explains CHP Managing Director Daniel Kaczynski. At this early stage of the discussion on press funding, however, it has not yet been possible to hold direct talks with representatives of all potential stakeholder groups. However, this will still happen.
It is also clear that the CHP needs to broaden its horizons in order to do justice to the issue of press subsidies. Today, around 3,000 titles receive postal tax reductions, while only around 300 titles are represented in the association.
Kaczynski shares the VSGZ's position. "What is a public service has nothing to do with whether a press title costs anything or not." The association had already held this debate in connection with its restructuring around two years ago. At that time, it was decided to no longer differentiate between paid and free titles and, as a result, to also welcome free newspapers into the association.
Despite this, the titles organized in the VSGZ, along with numerous other representatives of the free press, are still not members of the CHP. The fact that the path to their integration is taking a little longer must also be seen in the light of the deep-rooted fears of contact between free and paid titles, which cannot be dispelled overnight. But efforts are underway. "We are in contact with the VSGZ," explains Kaczynski. "It would make sense for these titles to become members, because then they would have a voice in the association."
Hannes Zaugg, Secretary of the Association of Free Newspapers.
Free newspapers provide a public service and also want to benefit from press subsidies.
Daniel Schifferle

Elections 03 The communications industry will debate the RTVA, press subsidies and advertising bans in parliament with more power in future.
"The shift to the right in the newly elected federal parliament is more of an advantage," says Piero Schäfer, spokesperson for the Swiss Advertising Association (SW), commenting on the federal elections. "The SVP has so far been the only party to consistently stand up for freedom of advertising. And it also tends to take a liberal line on the RTVA: although it is in favor of a strong SRG, it is also in favor of longer stakes for private broadcasters." "The SVP is not quite graspable when it comes to media issues," says Daniel Kaczinsky, Managing Director of the Swiss Press Association (CHP). "It is regrettable that the SP and the Greens have been strengthened. These are the parties that hardly defend our positions on factual issues."
At the personnel level, both Schäfer and Kaczinsky see hardly any losses for the media and advertising lobby thanks to the re-election of SW President Carlo Schmid (CVP), PR consultant Peter Weigelt (FDP), Hans-Jürg Fehr (SP), publisher of Schaffhausen-based AZ, and Affichage Board President Jean-Philippe Maître (CVP). CVP Councillor of States Filippo Lombardi, President of the private TV association Telesuisse, will have to run in the second round of voting in Ticino. "If he were no longer elected, it would be a bitter loss for the private TVs," says Schäfer.
According to both the SW and CHP, the communications industry even emerged stronger from the elections - because FDP candidate Filippo Leutenegger, Managing Director of Jean-Frey AG, made it into parliament. Schäfer speaks of a "decisive plus for the industry". Leutenegger is a good speaker and knows his stuff, he says. Kaczinsky agrees. He also emphasizes that a good knowledge of the subject matter is paramount. "We are happy to have anyone who knows something about it." This applies to both Leutenegger and Hans-Jürg Fehr, with whom the CHP is not always on the same stage. "But because they know the business, interesting dialogues do arise."
(mk)

Last week, a great in his field celebrated an anniversary that was worth a surprise party. Four decades ago, on October 1, 1963, Martin Fueter joined his father Heinrich Fueter in film production. Just back from his school-leaving trip and not even having unpacked his suitcases, he was told: "Martin, can you help out quickly tomorrow?" Which was probably more of a request than a plea. And since then, he has been constantly helping out at the company. "Although it wouldn't have needed me at all in the beginning, because there weren't any real commercials yet," Fueter laughed as he thanked the guests - among them former and current companions.
Some of them also had their say. Young filmmaker Simon Koller, nephew of Oscar winner Xavier Koller, produced a 60-minute feature in which relatives and friends reported on their experiences with MF. Director Patrick Senn summed it up: "Martin is primal power and pure energy." Brother P. C. Fueter said Martin was the only person who could produce a film on a professional level all by himself. And wife Christine Fueter recalled that MF, as a passionate craftsman, had initially checked when she hammered in a nail or handled the drill at home.
The funniest stories came from Geni Riedel and Carlo Venturi. When they weren't working at Studio Bellerive, they had to shoot in a hotel room with a parquet floor - no nails allowed! - had to be shot. Martin always had to cough loudly as soon as a technician took out a hammer, because without nails there was no film. Another time they were late for a meeting with old Farner. In the underground garage, Martin quickly opened the hood, smeared his hands with engine oil and pretended to the customer that he had broken down on the way.
Punctuality seems to be a fine, sore point in Fueter's otherwise flawless career anyway. Why else would the Condor employees perform a song written by Martin Suter and set to music by Alex Kirschner with the refrain "Scho da, scho wäg, scho tschpaat"? To his credit, MF said, "Actually, I'm fussy about being over-punctual - but the others constantly prevent me from being."
There was also nitpicking at the Golden Ear award ceremony in Miller's Studio. The 1998 silver winner, Alex Felix, refused to accept his prize, which he took in the jingle category with subjects for Taxi 444. He had, Felix said on stage, submitted his work in the Spots category. Which is not correct, as a look at the documents granted to Werbewoche showed. Felix submitted these works on the jingle form. So what other media were all too quick to call an "eclat at the Golden Ear" was just a flash in the pan. And that's where it stayed, because otherwise everyone present appreciated the work of the jury and the organizing committee, who make the event possible only through a lot of hard work.
Things got hot and heavy last week in Schluefweg, Kloten, as the world's best female tennis players fought fierce duels for a purse of 1.3 million dollars. Tagi sales manager Fridolin Holdener and his team were also there. They invite customers to attend the matches and have dinner with them. The tournament remained exciting until Sunday, although Patty Schnyder was already eliminated on Thursday, in the presence of Eschenmoser advertising manager Markus Schärer, Mindshare managing director Cosima Gianachi, mm&b managing director Claudia Mühlebach, Pick Pay advertising manager Sandra Ulrich or Plakanda consultant Beat Stähli. Sunday's brunch and the victory of the new number 1 in women's tennis, Justine Henin-Hardenne, were also witnessed by Reini Weber of WHS, Doris Pache of CS and Urs Mangold of cR DDB Basel, among others.
Anyway, advertisers seem to have acquired a taste for the Swisscom Challenge. Over the course of the week, agency owner Dominique von Matt, Gerry Stadler from MPG, Hardy Lussi from Pro7-Sat-1 Media, Urs Renner and Urs Rueb from Mediaedge|CIA, Urs Schneider from Schneidermedia, Ivan Schultheiss from APG, event specialist Christian Bonnot, and TeleZüri marketing manager Tarkan Özküp could all be seen on Schluefweg.
Beat Fritsch once again looks back on eventful days.
Anniversaries and awards were strung together like pearls on a necklace. At Condor, Martin Fueter celebrated his 40th company anniversary; for the twentieth time, the Swisscom Challenge (formerly Swisscom) was awarded.
Indoors) of the women's tennis team, where the Tagi invited; and the Golden Ear for the best radio spots was awarded last week in Miller's Studio. Of course, there was plenty to eat and drink everywhere - horror for the good line!
Where the communications, media and publishing industries meet for their events, we locate at the scene's various events. Do you already have something to report? Pick up the phone
(01 296 97 98) or into the keys (info@werbewoche .ch). Event tips and more shortlist pictures are available at
online at www.werbewoche.ch.
Condor Museum - almost all the products Fueter had already shot for were on display in the studio.
Hard to believe - the young Martin met wife Christine already in school.
Nice greeting from a small agency with a big mouth - congratulations from SFLB.
Behind every successful man is a strong woman: in this case Christine Fueter.
Martin's brother P. C. Fueter with Gabi Benz, Glass - she has also worked for Condor.
Old and young companions of MF: lighting technician Carlo Venturi (l.) and Simon Koller.
From the Condor GL: Felix Courvoisier (l.) and Kristian Widmer, with Bettina Frymermann.
Reini Weber (l.) and Simone Krebs with Geni Riedel, who was studio champion at Condor.
Rudi Haller (l.), PPM, Karin Isler, recording manager, and Tönler Ruedi Guyer: Ex-Condor.
Host Fridolin Holdener (l.) with Sunny and Martin K. Parsons, Hyundai Automobile.

Peter Kettiger (l.) and Otto Meier with Monica Jäggi (l.) and Inge Willmann.
Uli and Eduard Daetwyler (l.), CEO Volvo Switzerland, with Tagi CEO Peter Hartmeier.
Presenter Roman Kilchsperger (l.) with Judith Rogenmoser and Christian Bärlocher, Bluewin.
Organizing the radio spot event with a lot of energy: Frank Bienenfeld (l.), Soldini Bienenfeld, and Leos Gerteis, NJP Studio.
In a good mood: NRJ program director Dani Büchi (l.) with Nadja Jordi from IP Multimedia and Radiotele sales manager Felix Kilchsperger.
At the aperitif: Ringier Group spokeswoman Eva Keller (l.) with Bruno Oetterli from Radiotele and media specialist Corinna Schneider.
Starter and guest speaker Michael Barney (l.), here with Dani Fäsch from Jingle Jungle, was not stingy with his satirical talent.
Script President Stephanie Hugentobler, Jürg Metz, AIE Communications, and Christoph Fuchs (r.) of D & A Diego Bally ASW.
Winning the Golden Ear for Sport Factory Outlet: Renzo Selmi, Selmi Tonstudio, and Markus Ruf (r.), Ruf Lanz Werbeagentur.
CD Matthias Schröder (l.), Schröderpartners, with Chantal Arnold from Radiotele and Communication Consultant Markus Worch.
Bettina Singeisen, Head of Communications at IP Multimedia, with Egon Blatter, who firmly believes in a concession for his DJ radio.
Marcel Geissbühler (l.), Managing Director of Radio Extra B, with Monika Schneider, BZ, and Mark Soldini, Soldini Bienenfeld advertising agency.
Arrived too late, but in a better mood: Danielle Lanz with Thomas Schöb after winning the Golden Ear award.
Astrid Tellenbach (l.), Account Manager IP Multimedia, with Daniel Siegenthaler and Bea Emch from Radiotele.
Mike Gut, here with Fränzi Büchler, is in the race for the new spot on the airwaves with his Radiomax.
Michaela Krouzel and Roger Baur (l.), both Cinecom, with Manuel Schaub from tourist guide producer The Guide Company.
Exchanging information: Thomas Denzel (l.), Managing Director at Werbe AG, with Hans Lackner, Member of the Management Board at Spot Promotion.

Matter & Partner has been entrusted with reader and advertiser advertising by the lifestyle magazine Massiv.Matter & Partner has been entrusted with reader and advertiser advertising by the lifestyle magazine Massiv.
Launched in 1999, the St.Gallen magazine has already made waves internationally.
The media agency Zenith Optimedia, Paris, has invested massively in the
Top 40 groundbreaking magazines. Now the Zurich advertising agency is to make the magazine known beyond the trendsetting segment.
make. According to head of consulting Anita Haberthür, print media is particularly important.
advertising is planned and guerrilla measures may be added. Matter & Partner also uses direct marketing tools in its advertising campaign, which is currently being developed.