Paper At Paperworld 2005 in Frankfurt, the offerings for the office sector were more diverse than ever before.Material buyers often only pay attention to the price per thousand when buying office paper for printers and copiers, probably also because the monthly consumption of A4 sheets per employee is increasing rather than stagnating. Another decision criterion is the quality of the paper. In addition to grammage, these are differentiated by whiteness, volume and colors, as well as by their surface quality (uncoated or coated) and are either multifunctional or specifically available for inkjet, laser, offset and/or copy technologies. EcologicalBeyond price, many companies take a responsibility towards the environment, e.g. by using papers from recycled or chlorine-free bleached production.
In addition, there are the FSC papers with raw materials from sustainable forestry. The Portuguese Inapa Group, which was represented at the fair by the German wholesaler Papier Union and which owns the dealers Biber/Baumgartner in Switzerland, offers wood-free office and graphic papers according to FSC under Tecno Balance. Based on a certificate issued last October, Papier Union is the first German trading company to supply papers to consumers in accordance with the Forest Stewardship Council. The traders in Switzerland (e.g. Antalis, Sihl+Eika etc.) have been operating in the market with FSC-certified papers for much longer. But there, as there, the demand for FSC papers is still on a low flame.
IQ selection smooth and IQ Triotec premium as well as Maestro bulky and Maestro supreme from manufacturer Mondi Business Paper (formerly Neusiedler) are also FSC certified. The same applies to the natural white CopyZett W produced in Switzerland by Ziegler Papier. Under the name OffZett W (in grammages between 80 and 400 g/m2), Ziegler also has an FSC paper in its range that is ideally suited for both offset and flexo printing.
A large number of papers for special applications were also on show at Paperworld. Hahnemühle FineArt, for example, demonstrated Art Print, a paper designed for inkjet printing, live on the Epson Photostylus R 300 printer. Art Print has the structure and grace of classic painting papers.
M-real introduced the bright white Evolve Office, made without optical brighteners and entirely from recycled paper, which has been awarded the Blue Angel.
The Sihl paper mill in Zurich is expanding its transparent paper line for inkjet and laser printers. The semi-transparent papers can be enhanced, for example, by blind or hot foil stamping processes.
As a novelty, UPM presented Office presentation plus paper with a smooth surface and high whiteness. Due to its high opacity, this paper is suitable for two-sided printing.
Assortment depth Mondi Business Paper now offers Maestro office paper in 34 pastel and neon shades. The product range, which has been expanded to include Maestro supreme, covers a range depth from 60 to 280 g/m2 in A3, A4 and in half and large formats. New to the range is Color Copy style in natural color, for color laser printers and copiers, in 100, 160 and 200 g/m2 and in A4, A3 and SRA3 formats.
Data Copy, M-real's office paper that has been around for 20 years, peaks at 164 on the CIE color scale for whiteness, making it whiter than before. M-real's Logic Colours range has been extended to ten colors.
The grammages 252 and 305 g/m2 of Oki standard paper are suitable for the Oki C9300 and C9500 printers with the heavy media multi-purpose feeder (option) for materials up to approx. 0.4 mm thick.
UPM's Yes Color copy paper, designed for color laser printing, is now available in grammages of 90, 130, 160, 190 and 250 g/m2 in addition to 100 g/m2.
Paperworld also reflects lifestyle. Designers discover trends here - and those looking for business ideas will find what they are looking for. Manufacturers and retailers are present. Standard, quality and exclusive ranges have their platforms. And it's probably the only place to get a taste for office papers.
More practical packagingDue to the name change from Neusiedler to Mondi, the products were presented in the new corporate design. At the same time, the carrying comfort of the cartons for IQ selection smooth and IQ Triotec premium has been increased with the CleverGrip foam handle.
According to M-real, around 300 million paper boxes are transported in Europe's offices every year. The boxes in the Data Copy and Logic 500 ranges have now been given a padded carrying strap. This handling system is called Grab-and-Go Solution.
UPM's Yes office paper also scores plus points: when the carton is placed on the shelf and the perforated transport protection cap is removed, a display is created for removal.
The fine and specialty paper manufacturer Ziegler Papier from Grellingen presented the super-white Z-Laser Color of the standard formats A4, A3, A3+ and SRA3 (see also "Oversize") in a new transport carton consisting of a practical dispenser tray with sleeve. In Switzerland, the Z-Laser Color format papers are available exclusively from Antalis. (hjl)
OversizesIn the 1990s, the oversize series RA and SRA were introduced to the A format series in ISO/DIN, since losses occur during cutting and folding. Starting from the A0 format, which has a surface area of
1.0 m2, the area measurement due to the overforming allowance is 1.05 m2 for RA0 and 1.15 m2 for SRA0.
This then looks as follows, for example, for the so-called half-arc:
A31 (RA32) SRA33 (A3+4)
297×420 mm 305×430 mm 320×450 mm 304.8×457.2 mm
1 Final format (trimmed); 2 Raw format (untrimmed);
3 Secondary raw format (untrimmed)
4 These dimensions, converted to exactly 12 "x18", agree with
the maximum format of the paper trays/cassettes
for A3 printers and copiers. There is also agreement with a North American
Plan format. (hjl)
PaperworldThree in one: Paperworld was held together with Christmasworld and Beautyworld at the beginning of the year.
2722 exhibitors showed their exhibits, about 106000 professionals from 130 countries visited this fair. Printing and copying papers were an important part of the Paperworld
Product group.
The next Paperworld, Christmasworld and Beautyworld will again be held in Frankfurt am Main from January 25 to 29, 2006. (hjl)
Everything so beautifully colorful: Color moves into the office.
The padded carrying strap of the paper boxes is easy on the hand and back.
Hans Joachim Laue

TV commercials Since mid-December, the advertising windows of Pro Sieben, Sat 1 and Kabel 1 have been running commercials without a sender, in which celebrities talk to children, and now the ProSieben-Sat 1 Group has come out as the sender. It has launched the pro bono campaign under the name "einfach mal zuhören" (just listen) together with the furniture store Ikea. It is thus continuing its commitment to children, which began in 2003 with the "No time is violence" campaign. While this came from Euro RSCG, the new commercials were conceived by the Zug agency Hartmann Medienmacher and produced by Wirz and Fraevel. Medienmacher and DRS 2 presenter Nik Hartmann came up with the idea, explains Christian Gartmann, Swiss Managing Director of ProSieben-Sat1 marketer Seven One Media. The source of inspiration was an armchair for two from Ikea, which is stepped so that the child and adult are at the same eye level. The ad will run until mid-March. The TV campaign will be supported by radio spots on private stations in Zurich, Bern and Basel.

Data storage Sony is expanding its flash media line with the introduction of the new 4 GB Memory Stick Pro High Speed, turning the small external storage devices, available from March, into a mobile film and photo archive for high-resolution digital photos and video clips.

Shopping The Glattzentrum turns 30 and Wyler Werbung has shaped its history. Visualix shapes the future.
The date was lucky. On February 13, 1975, the "city in front of the city" opened a new era of shopping. Since then, 180 million visitors have filled their baskets and car trunks in the Glatt center. Last year alone, 7.7 million people spent 637 million francs in over 100 stores, as Managing Director Marcel Stoffel calculates. The center on what was then still a "greenfield site" was the result of a joint initiative by Migros, Globus and Jelmoli. Today, Glatt provides work for 1250 people. Right from the start, the shopping paradise played a leading role in the national and international shopping center market. Its success continues unabated. Last year, turnover increased by 0.71 percent compared to the previous year. With 43387 square meters, Glatt is one of the most space-productive shopping centers in Europe.
Advertising has contributed a great deal to this success. "Glatt is one of the few brands in Switzerland that can provide a large stage for other brands and live off what it offers," writes Urs Riedener, member of the Executive Board of the Federation of Migros Cooperatives and Chairman of the Board of Directors of AG Einkaufszentrum Glatt.
His words are printed in a richly documented illustrated book "30 years of Glatt". The portrait was conceived by media manager Brigitte Post and her post.direct. It was designed by Christian Dür's Visualix agency. This agency in Egg, which is also known in the industry for its legendary Plakanda festivals, designed all the advertising for the anniversary as well as a large "shopping festival". This will take place from March 9 to July 9, 2005 in Glatt.
Christian Dür and his Visualix will continue to publicize Glatt with events in addition to their traditional advertising work. This special emphasis on communication for Glatt was strongly promoted by the agency Unisono Events & Werbung before Visualix was hired in 2003.
Ruedi Wyler previously relied primarily on posters for such events as well as sympathy advertising. Wyler Werbung has shaped Glatt advertising for over 20 years and contributed a great deal to its good image. "The product has to be good," says Ruedi Wyler, trying to soften the impact of his advertising. But the fact remains that his campaigns for Glatt are probably the most award-winning work for a single client in Switzerland. "For over 20 years, we designed around ten posters a year and sent five of them to competitions - nationally and internationally ...", says Ruedi Wyler.
Over 70 other large shopping centers have been opened in Switzerland in the 30 years of Glatt. The Glatt center is the undisputed number 1 in terms of sales performance - and intends to remain so, according to Thomas Kern, CEO of the Globus Group and Chairman of the Board of Directors of Interessengemeinschaft Zentrum Glatt. "The founders showed courage and foresight - it's up to us to prove our innovative strength and customer proximity every day!"
A series of eventsThe 30-year history of Glatt has been documented in a chronicle reflecting the times. Photographer Willi Kracher has captured various events in the mall over the years. The photo exhibition with background information will be on display at Glatt until March 5.
People: 30 years of Glatt - a portrait shows people, stories and background reports on 92 pages. The book can be purchased for 12 francs at the information desk in the center.
The shopping festival from March 9 to July 9: In addition to a competition for the public with valuable prizes, there is also a competition for professional designers. 50 shopping trolleys are to be designed as creatively as possible. On the occasion of an exhibition in April, the
Wägeli was awarded a prize by the audience.
Special exhibitions at Glatt from March 9 to April 2 show "Barbie - Icon of Lifestyle" and from May 21 to June 18 "Ferrari,
a legend".
Wyler Werbung designed ten posters a year for over 20 years.
New agency since 2004: Christian Dür and his Visualix are also in charge of the anniversary at Glatt.
Festival poster by Visualix.
Vision: Visualix wants to artistically package the Glatt for the festival.
Andreas Panzeri

Website The Zurich-based web service provider MitLinks has won a tender from Mobility Carsharing to create a product spot for Mobility using Flash technology, which will be used during sales talks with customer advisors and on the websites of Mobility and partner companies. The spot will convey the convenient handling and versatility of the offer, writes MitLinks.

At the beginning of March, Maja Traber will take over as Head of Marketing Services at Publisuisse. She will be responsible for the entire area of TV audience research as well as for the development of studies in the field of media research. Traber previously worked as a research assistant for the SRG research service. At the same time, Martin Bürki will become the new Head of Communications at Publisuisse. He was previously Head of Media Marketing/DTP Services at Publicitas Bern. ...
The software company Novell has appointed Gilles Lunzenfichter as Marketing Director.
Director for Switzerland and the Mediterranea region (France, Italy, Spain, Portugal, Belgium and Israel). In Switzerland, the native Frenchman takes over from Patrik Hofer, who has been promoted to Director Alliance Marketing Novell EMEA.
...
Eliane Birchmeier (left) and Judith Giger (right) start their own business. They have founded the agency Birchmeier und Partner AG Corporate Communications in Zug. Birchmeier has been Managing Partner and co-owner of the PR agency C-Matrix Group for the past twelve years. Giger has been responsible for public relations at Wirz Corporate for the past two years as a member of the management team.
...
Leo Dietschi has been working as a PR consultant at Trimedia Communications Switzerland since the beginning of February. He joins the Zurich-based agency in the areas of corporate communications and marketing communications for IT, telecommunications and healthcare. Dietschi most recently worked as a consultant at the PR agency Dr. Peter Knobel.
...
The Lucerne advertising agency Felder und Vogel has teamed up with Barbara
Buholzer has joined the team. She works in consulting and project management and is responsible for expanding the Public Relations competence. Buholzer most recently worked as a journalist for the Schweizerische Depeschenagentur.

Prepress With Acrobat 7, Adobe is continuing on the path it has already taken. The Portable Document Format (PDF) is an all-rounder and has become the most important format for the graphic arts industry for the electronic data exchange of artwork. Instead of sending "open" QuarkXPress or InDesign documents together with the necessary fonts, logos or images, it is now sufficient to use a "closed" PDF document, and the versatile format is also suitable as an electronic document. For more than ten years now, PDF developer and guardian of the PDF portal Adobe has been pursuing the vision of replacing the paper document with its electronic equivalent. In other words, instead of printing out documents, filling them in and passing them on or faxing them, this process can be carried out completely digitally thanks to Acrobat technology and the PDF format.
Printing industry neglectedAfter the first PDF and Acrobat versions propagated the paperless office (which nobody wanted at the time) and Adobe criminally neglected the printing industry, the latter also gave the electronic multi-talent PDF the cold shoulder for a long time. What was one supposed to do with a document that was complete and represented a print template, but with which not even bleed marks could be placed and which could not be output (imaged)? Adobe's PDF was unusable for professional output in its first versions. It is thanks to plug-in developers (manufacturers of additional software) such as callas that this situation has changed. Olaf Drümmer, callas Managing Director from Berlin, and the former PostScript promoter and current PDF expert Stephan Jaeggi from Binningen were able to convince graphic arts companies in Germany, Switzerland and even worldwide of the advantages of the format for the printing industry at seminars. Since then, PDF has become the most important data format for prepress.
"Unleash the power of intelligent Adobe PDF documents" - Adobe has adopted this slogan for Acrobat 7. The latest version is not primarily about print templates, but about documents that can be equipped with "intelligent" functions. Acrobat has thus become part of a larger overall technology; Adobe calls it an "Intelligent Document Platform". With the help of Acrobat 7, the PDF document becomes part of a "document life cycle".
Processes can be defined in PDF documents that trigger activities in the recipient's Reader or Acrobat software, which is available free of charge and has also been updated. New functions allow additional rights to be assigned to PDF documents or security features to be stored, for example whether the recipient of the document is allowed to print, edit and/or save it, etc. The document creator uses a so-called policy server for this purpose. The creator of the document uses a so-called policy server for this purpose. The rules for the documents sent can be stored on this server.
More securityPolicies (security rules) in conjunction with the Policy Server take security to a new level. Thanks to the detailed assignment of access rights, the use of a PDF document can be precisely controlled. The dynamic assignment of authorizations for monitoring internal and external online or offline use is no longer only defined in the document, but also by a server. In addition to functions such as printing and copying, the filling out of forms, digital signing, commenting and inserting/removing elements are also controlled.
Further Acrobat 7 detailsPDFs can now be created not only from Office, but also from the Outlook e-mail application - at least on the Windows platform. All links and e-mail addresses in "PDF e-mails" remain active links to the corresponding browser or e-mail address. Attached documents (attachments) are also integrated. Furthermore, groups of emails can be combined into PDF documents in Outlook Express, which will make it much easier to track email correspondence.
The "Web Capture" module, which is suitable for converting web pages into PDF documents, has been improved in that page sizes can now be defined. A PDF can now be created directly from text passages selected in PDF documents - handy if you only need part of a document. The new "Organizer" function shows the user which data has been edited and when. So-called "Collections" can also be created there, filled with different documents using drag & drop and then summarized.
The Adobe LiveCycle Designer software available for the Windows platform and supplied with Acrobat 7 Professional is the tool for creating PDF forms. Similar to a layout program, input fields with or without plausibility checks etc. can be assembled into a form. XML markups are generated automatically in the background. A form wizard simplifies the creation of templates and thus also enables data to be returned. To simplify the creation of such forms, it is possible to switch between creation, XML and PDF previews, similar to a web layout program.
With the Professional version, color space transformations within a PDF document are now also possible, i.e. RGB data can be separated into CMYK using a color management profile. Technologies from the Adobe Creativ Suite software package have also found their way into Acrobat. The Ink Manager can be used to swap or combine colors (for output). The dimensions of a PDF document can now be enlarged.
New features include the embedding of the new OpenType font format and a revised data checking module (preflight tool). Acrobat 7 also takes account of the networked production of printed matter by supporting the JDF standard known as Job Definition Format. Now such XML-encoded JDF data can be accessed and modified. Acrobat would therefore also be a kind of "JDF client".
Acrobat 7The standard version of Adobe Acrobat contains the necessary tools for the creation and exchange of secure PDF documents. Files from different applications and sources can be merged into a single document. The PDF document thus becomes a data container.
The professional version allows the creation of PDFs from programs such as AutoCAD or Visio. Users can be involved in document review processes; the LiveCycle Designer can also be used to create professional PDF forms. (jf)
In addition to Acrobat Elements (for companies with 100 or more users), Adobe also offers a Standard (left) and a Professional version in version 7.
Jürgen Franck

Media A cleverly placed advertisement in Der Spiegel once again proved how important the right placement can be, not only in life but also in advertising: reporter Vaughan Smith was hit by a sniper while on assignment in a war zone. Fortunately, the bullet was caught by a well-placed cell phone in his breast pocket. What the Bible has already achieved in several wild west films has now also been achieved by a smart phone as a lifestyle gadget in BBC World News, as the ad proves. An unknown media specialist took the cake instead of the reporter. Just a few pages after the ad for the cell phone with wireless connection to the guardian angels, he placed an advertisement for an equivalent model from Samsung. "Equipped for success" is the headline in this advertisement. One of the clumsiest headlines you can come up with. And yet it hits the viewer right in the heart. Only the right media planning can have such a resounding effect. (pan)

Adscreen Has Cinecom not marketed screens at 50 kiosks well enough? In any case, the contract now goes to IP Multimedia and P-Mediateam. Since February 1, the marketer IP Multimedia (Switzerland) has been responsible for another Switzerland-wide screen network: Called Swiss Kiosk, it currently comprises 142 kiosks and will be expanded to 200 kiosks by the middle of the year - 100 of them in German-speaking Switzerland, the other half in French-speaking Switzerland and Ticino. "Swiss Kiosk fits very well into our portfolio," says Martin Schlenker, Head of Sales at the Adscreen IP division. "It also allows us to further expand our position as the number one marketer in this medium." As the network will generate at least two million contacts per month when fully expanded, it is one of the top products among the Adscreen offerings. In addition, from June IP will also include a network of initially 27 Avec stores with around 520000 visitors per month. "Although these are separate networks, they can be combined well," says Schlenker.Two-pronged marketingThe IP will not market the kiosk network alone; it is responsible for national sales, while the local and regional advertising will be acquired by the agency P-Mediateam in Dietikon. This split is new. Previously, the network operator, the tobacco group BAT Switzerland (British American Tobacco Switzerland), had entrusted Cinecom exclusively with the marketing. The reason for the change: "Cinecom has brought in few bookings in the last year and a half, but the network has great potential," says BAT Retail Dialogue Marketing Manager Christian Genoud. He knows the latter from his own experience: not only are the screens now accepted by kiosk customers, but the promotions of BAT's own products and brands are also very well understood.
Screens are not selling wellAt PubliGroup subsidiary Cinecom, Managing Director Matthias Luchsinger reacts calmly. "When BAT wanted to split the marketing, we declined the contract. Split marketing is time-consuming and does not correspond to our philosophy," he says. He also pointed out that the screen advertising medium is currently still in the development phase and is therefore generally difficult to sell. This applies all the more to a network that until recently only comprised 50 kiosks in French-speaking Switzerland. "BAT has also often held out the prospect of expansion, but nothing has happened for a long time," he says. Retailer Coop, on the other hand, for whom Cinecom now markets screens in 140 Pronto stores throughout Switzerland, is very satisfied with sales.
BAT's screen conceptThe 200 kiosks throughout Switzerland that BAT equips with 17-inch screens are all independent kiosks that belong to neither Valora nor Naville, but have at least 500 customer visits per day. BAT enters into five-year partnerships with the kiosk owners: They provide the space for the screen and for a wider range of BAT products; in return, BAT offers the kiosks exclusive promotions which generate additional sales at the point of sale and thus provide a competitive advantage for the kiosks. All products can be advertised on the screens, with the only restriction being tobacco advertising: only BAT products can be advertised here. BAT's focus is on independent kiosks because it has been present there with relatively few products in the past. For BAT, the screen network is therefore an instrument with which its own range can be broadened at independent kiosks and also advertised there. (mk)
In the meantime, the screens have been well received by kiosk customers.
Markus Knöpfli

Associations VML and Wemar become Komma Founded in 1977, Wemar, the trade association for marketing communication in the business-to-business sector, and the Association of Marketing Managers (VML), which has existed since 1983, merged at the beginning of January. They now form the Communication + Marketing Association (Komma) with around 100 members. The president is Josef Hugentobler, who previously headed Wemar. According to a press release, Komma aims to occupy a "qualitative niche position" in German-speaking Switzerland with professional and socially oriented events.

Sponsoring II The tire manufacturer Pirelli Tyre (Europe) is now the official premium partner of FC Basel. The two partners did not disclose any financial details.Sponsoring II The tire manufacturer Pirelli Tyre (Europe) is now the official premium partner of FC Basel. The two partners did not disclose any financial details. The contract runs for one year and includes an option for two additional years. The Pirelli logo will be placed on the back of the FCB shirt. This gives FCB a third shirt sponsor alongside the car importer Asag/Amag and the Basel-based pharmaceutical company Novartis.

Awards Two Swiss agencies have each received a Second Place Certificate at the American creative competition Mobius Awards Awards Two Swiss agencies have each received a Second Place Certificate at the American creative competition Mobius Awards. Exxtra won with the television commercial "Worth a Sin" for Migros' own ice cream brand Crème d'Or. Euro RSCG received an award for the Free Tibet campaign with the subjects "The Scream", "Red Staples" and "Medal". A total of 90 golden statuettes and 77 Second Place Certificates were awarded at the 34th Mobius Awards. 5200 works from 34 countries competed for one of the coveted prizes.