The spots and other communication measures also feature long-time brand ambassadors René Schudel and Christian Stucki, both of whom have the relevant thematic expertise. Schudel, as a well-known TV chef, is predestined for culinary matters, and Christian Stucki, the star swinger, is a meat products supplier in his "civilian" life. But the real heroes of the spots are ordinary barbecue fans who mutate into not-so-ordinary barbecue freaks - after all, the point is not to miss anything on the way to becoming a barbecue champion with recipes, tips and various competitions. The films will be broadcast from May onwards and will be accompanied by online and POS measures as well as a dedicated Microsite.

Responsible at Lidl Switzerland, Weinfelden: Reto Ruch (Purchasing & Marketing Management), Raphael Werner (Marketing & Advertising Manager), Robert Uwira (Project Manager). Responsible at Unikat Kommunikationsagentur, Küsnacht: Daniel Meier, Patrick Lienert, Samo Stahler (creation); Olivier Pasche, Sylvia Goetschel (consulting). Film production:  Manifesto Films, Zurich; Producer: Shannon Mildon; Client Services: Charlotte Hottinger; director: Reto Salimbeni; post-production supervisor: Andy Weimer. Music: Fred Herman, Hitmill.
 

After more than 30 years of service in our company, Theo Gasser, Head of Marketing and Sales for many years, will be retiring at the end of this year. During this time, he has played a decisive role in shaping the fortunes of Atupri, including as a member of the Executive Board since 1995.

The Atupri Board of Trustees has appointed Kaspar Trachsel as the new Head of Marketing and Sales and member of the Executive Board. The 42-year-old business economist and marketing specialist has an extensive track record. Over the past 15 years, he has worked in various sectors and management positions in Switzerland and abroad. Most recently, he was head of the CRM department at Bank BAWAG PSK in Vienna. In addition to his sound management experience, Kaspar Trachsel brings a great deal of know-how in the areas of marketing strategy and CRM.

After the introductory phase of his successor, Theo Gasser will concentrate on special tasks in the area of marketing until his retirement.

In the parking garage of the Luzerner Kantonalbank, elevator doors were quickly converted into apartment doors. The elevator doors on several parking garage floors were covered with target group-specific entrance portals - and fitted with the matching floor mat adhesive. When you enter the elevator, windows open to the outside - just like in a real apartment. This eye-catcher catches the eye of elevator users and ensures that the following message sticks: Anyone looking for a new apartment or house has the best prospects on Newhome.ch.

Responsible at Luzerner Kantonalbank: Peter Bauer (Head of Marketing). Responsible at Pinkup: Nicole Chervet (CD), Vitali Tcherednitchenko (AD), Jevgenia Babuskina (graphics), Celina Harisberger (consulting).
 

The successful partnership between UBS and Switzerland Tourism is already entering its sixth summer. This year, UBS is holding a big summer competition to win prizes in connection with the Grand Tour of Switzerland. Condor Films has shot a TV spot that is as humorous as it is atmospheric.

The multilingual advertising film sends the two well-known mountain people Sebi and Paul together with friends in style in a vintage postbus on the unique Swiss adventure route. Parallel to the commercial, a FaroTV crew shot a video reportage about the filming. This not only gives viewers a behind-the-scenes look at the filming, but also provides additional information about UBS's commitment through interviews.

Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Daniela Ciotto (Overall Responsibility, Head of Creative Concepts & Campaigns), Markus Egloff (Project Manager, Creative Concepts & Campaigns). Responsible at Leo Burnett Switzerland: Axel Eckstein (CD), Simon Staub (AD), Martin Arnold (text), Dominic Siegrist (consulting), Erasmo Palomba (Art Buying/FFF). Responsible at Condor Films: Kristian Widmer (project management) Dan Deutsch & Claudia Wick (production management), Thomas Dirnhofer (direction and camera), Marco Barberi (camera), Spacetrain (music), Jingle Jungle (scoring, SFX, mixing), Markus Röthl, Andi Müller (making-of).

President Anita Schweizer welcomed 30 members to the anniversary general meeting of the Public Relations Society of Eastern Switzerland/Liechtenstein (PROL). They were able to take note of healthy finances and a wide range of activities. There were two changes to the board: Dominik Joos and Cornelia Lutz stepped down for professional reasons after several years of service. The AGM elected Robert Stadler, Head of Communications at IHK St.Gallen-Appenzell, and Nora Fuchs, consultant at the communications agency Yjoo, as new members of the board. Thanks to its cooperation with the neighboring regional associations of the German and Austrian PR associations, the PROL is also internationally networked. At the end of May, it will make an appearance at the European Communications Convention. This conference for communications specialists from all over Europe is taking place this year in Rorschach and Bregenz.

The members of the PROL Board of Directors (from left): Prof. Emil Annen, Pascal Tschamper, President Anita Schweizer, Iwan Köppel, Ursula Trunz, Robert Stadler and Nora Fuchs

New training and further education courses

On the initiative of PROL, Celaris, the St. Gallen-based school of KV Ost, has launched a further education program in PR and communication. Anita Schweizer was very pleased about this, as professional communication requires sound training. The fact that this gap in the offering in Eastern Switzerland could be filled thanks to the cooperation with the KV is an important sign. Companies and institutions have difficulty recruiting well-trained communication specialists in the region. In addition, PR professionals need to continuously train themselves in order to keep pace with the changes in digitalization and the media.
 

Launching a new brand at the POS is a daunting task. All the more so for 84 stores in one fell swoop. For consumers, it's almost unimaginable: Blue Spirit redesigned around 230 different POS tools for Salt, specified suitable materials and papers, designed and defined everything, and had it produced for the deadline.

The clear goal: the brand and its values should resonate in every tool. Personal, simple, without frippery. This included the new magazines for the launch and the stores in large print runs, all vehicle lettering, tactical communication with co-ads, POS posters, subscription flyers, folders, stickers, sales folders; many small details such as stickers for the entrance door, signs for ticket issue, coffee mugs, receipt pads; special brand experiences such as charger stations, cab lettering, mobile safes and lottery stations for events, office decorations and much, much more. The act of violence was done with a lot of heart and soul, so that the whole of Switzerland can experience Salt live and share the joy of the new brand.

Silence since summer 2014

Blue Spirit worked on this project for more than nine months under the strictest secrecy, in a room specially set up for this purpose, accessible only via fingerprint scanner, with IT detached from the regular infrastructure. Initially with just two, later with a good dozen employees.

Responsible at Salt: Sven Jasper (Manager POS & Trade Communication), Roger von Gunten (Senior Project Manager POS & Trade), Sascha Rüttimann (Senior Project Manager POS & Trade Communication), Heidi Pazanda-Truog (Senior POS & Trade Specialist), Janique Müller (Senior POS & Trade Specialist), Laura Gutknecht (Jr. POS & Trade Specialist), Robin Haller (Trainee BMS POS & Trade). Responsible at Blue Spirit: Rolf Jeger (CEO), Liliane Ritzi (COO), Die Sarah Pietrasanta (CD/Text), Jürg Büchi (AD), Danny Bron, Sherif Ademi (Graphics), Eros Montagnani, Günter Prächt (DTP), Manuela Lopez, Cynthia Domfe, Caro Bünter, Vanessa Jenni, Carmen Calisi (Consulting), Theres Cordes (Production). Launch Magazine: Michael Brauchli, Anatole Comte (Publicis).
 

Kreisvier Communications chose the labyrinth in combination with the hay meadow as the key visual, which shows how direct and fast the path to the right allergy advice can be. You can let off steam in a playful way with the online competition "Pollen Alarm with Tobi". Here's to a spring to enjoy! Kreisvier designed the campaign and created print, online and POS advertising materials.

Responsible at Toppharm: Judith Lanz (Head of Marketing & Communications), Michaela Emmenegger (Communications Consultant Campaigns), Mischa Sprecher (Head of IT & Internet). Responsible at Kreisvier Communications: Nannette Graf (CEO), Simone Brutsche (Consultant), Sven Kahler (Senior Art Director), Piera Killias (Text), Nicolas Graf (Digital Consultant). Responsible at The Cover Media: Michel Zürcher (Programming Sweepstakes).

The 33-year-old from Solothurn previously worked in corporate communications at the pension fund service provider Avadis and the internet comparison service Comparis.ch. From 2013 to 2015, she completed a Master's degree in Corporate Communication Management at the University of Applied Sciences Northwestern Switzerland. The company EasySYS offers user-friendly business software from the cloud.
 

According to the press release, the catchy tune in four Swiss national languages should really make you want to chill out and party around the barbecue and climb higher in the charts than the summer temperatures.

The campaign starts with the video clip and the first of three offer spots with new offers every week. Online, radio and print make the barbecue package complete. And the song is already on iTunes and Spotify, of course.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising Coop); Roland Frefel (Head of Category Management Fresh Products/Gastronomy); Marc Weber (Project Management Coop); Oliver Johnson (Head of Digital Marketing); Anja Kapust (Digital Marketing); Karin Heliopoulos (Head of Media). Responsible at The Whole Media: Stephan Küng (Managing Director). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (creative direction); Beat Egger (text)Dani Kobi (art direction); Claudia Willner (graphics); Flavia Meyer (consulting management); Jacqueline Lima (consulting); Embassy of Dreams (film production): Andi Schneider (producer); Moritz Laube (director); Philippe Kress (camera); Hitmill (music).
 

Maurice Velati, 34, began his career in 2002 at Swiss Radio DRS with a stage. There he received his training as a radio editor in the regional editorial office in Aargau Solothurn. From 2004, he worked for several years as a regional correspondent, editor and presenter of the "Regionaljournal Aargau Solothurn" on DRS 1. He also produced contributions for national broadcasts such as "Echo der Zeit" or "Info 3". From 2010 to 2014, Maurice Velati was project manager online for the regional editorial offices of Swiss Radio and Television. At the same time, he took over as deputy editorial director of the Aargau Solothurn regional editorial office. Now he is acting as editorial director from May 1, 2015, taking over from Andreas Capaul.

Rolf Hieringer, Head of Regional Editing at Radio SRF: "With Maurice Velati, a young executive is taking over Regional Journal. Young, but with a big backpack filled with experience as deputy editorial director, with a lot of know-how from the digital world, with many years of radio experience. I'm sure he will lead the Aargau Solothurn regional editorial team prudently into the future."

His predecessor is retiring in May 2015: "Andreas Capaul has shaped Regionaljournal Aargau Solothurn for years," says Rolf Hieringer. "His foundation was always the public service. With his perseverance, with his knowledge and with his prudence, he made Regionaljournal a weighty voice that is heard and respected in the region. I thank him for everything and wish him all the best and much fulfillment for the time that is now coming."

The "Regionaljournal Aargau Solothurn" reports five times a day on current events in the region.

The two new image films show what is probably the most enduring freeski course of all time, which can sometimes extend into the summer. Or the highly motivated, but unfortunately somewhat clumsy beginners in stand-up paddling, who do not let themselves be distracted in their enthusiasm even by the onset of winter. The two spots were shot by director Pep Bosch, who gave the films the right amount of whimsicality.

Responsible at Wander: Christina Kieni Römer (Marketing & Sales Director), Christof Stulz (Marketing Manager), Miriam Wälti (Brand Manager Ovomaltine). Responsible at Leo Burnett Switzerland: Pablo Schencke, Johannes Raggio (creation), Johannes Raggio (ECD), Michael Gassler, Fiona Gottwald, Tobias Schoen (consulting), Suzana Kovacevic (FFF). Film production: Stories, Pep Bosch (director), Crighton Bone (cinematographer), BSO Super Studio (music), El Ranchito (visual effects).

The role of the Federal Intelligence Service (BND) in the NSA affair has turned into a major Scandal developed. For years, the BND spied on European companies and politicians on behalf of the NSA and is now being described as a "stooge" and "branch office" of the US intelligence services - if the Left has its way, the Federal Public Prosecutor's Office will now even investigate treason.

On Thursday, the German government provided information about the new BND scandal. Government spokesman Steffen Seibert announced that the Federal Chancellery had "identified technical and organizational deficits at the BND" and "immediately issued instructions to rectify them".

Any questions? The media representatives at the press conference convened the following day had. Unsurprisingly, given the explosive nature of the issue. The only problem was that the German government didn't want to and couldn't actually say any more about it than it had already written. All that is needed now is a capable man to face up to the rebellious press and make this clear to them. A summary of the press conference by Tilo Jung / Youngandnaive.com gives a good overview of what you have missed. All statements are from the conference on Friday, April 24, 2015 (hae).
 

via KFMW