The Medienforum industry survey wants to know exactly how satisfied people are in the media production sector. The survey has been online since last Friday and it is already clear that satisfaction levels are low. Over 40 percent of previous participants would change jobs at the next opportunity, while 8 percent are dissatisfied but still hope for improvement. In contrast, only just over 30 percent have nothing to complain about. These initial results show that media producers fare considerably worse than a recent ETH study on employee satisfaction. According to this study, only 25 percent would change jobs at the next best opportunity. 50 percent of those surveyed by the ETH are satisfied with their working conditions. The Media Forum surveys are also linked to a detailed article and more information on the topic as well as a forum discussion.

(pr) Euroforum HandelsZeitung Konferenz AG, which has been active on the market since 1999, is developing into the leading Swiss organizer of management conferences and seminars. For the second year in a row, the number of events held increased by 20% to 104 compared to the previous year and turnover rose by 27TP3T to CHF 6.1 million (previous year CHF 4.8 million). The number of participants grew by around 30 %. "These figures demonstrate the high level of acceptance of our events," says Euroforum Managing Director Samuel Dubno; "The fact that profitability was further improved despite the strong growth and that the company is in the black is particularly positive!" Developments in the individual conference areas were also pleasing. "Various annual conferences - for example in the financial sector or in the energy and telecommunications sector - have now established themselves as actual industry meeting points," says Dubno, who intends to further increase growth this year with his team. Around 140 events and a turnover of CHF 7.7 million are planned for 2006.
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Euroforum HandelsZeitung Konferenz AG has been designing and organizing conferences, seminars and workshops for managers throughout Switzerland since 1999. The company's services are aimed at managers and decision-makers from business, science, politics and administration. The company was founded in 1998 as a 50:50 joint venture between Euroforum Deutschland GmbH and the HandelsZeitung publishing group and today employs 18 people at its headquarters in Zurich-Wollishofen.

The Board of Directors of the Eichhof Group has decided not to acquire Amazys, a provider of color management solutions. This decision was based on an analysis according to which it is more advantageous for Eichhof subsidiary Datacolor to continue to grow under its own steam. To this end, the Eichhof Group plans to support Amazys by investing in the textile industry and color calibration.

The Zurich agency Ogilvyone has won silver at the German Dialog Marketing Prize (DDP) with its "Volvo Inscription" mailing. It won in the D-A-CH category (dialog marketing work from German-speaking countries). The task of the external address launch mailing was to publicize Volvo's new "Inscription" equipment line - Scottish leather and other fine materials. According to a press release, the jury was probably won over by the impact of the mailing: 18 percent of the 15,000 recipients responded and returned the enclosed piece of tartan. The target response rate was 1.4 percent.

The study conducted by Publisuisse on behalf of IGEM among media agencies, associations and marketers was presented at the general meeting of the electronic media interest group IGEM. The survey shows a clear yes (18 for against 2 against) for the introduction of so-called PIN data, the "personalized usage data" from television research. Of the 30 questionnaires sent out, 21 were answered. The advantages of PIN data that were mentioned most frequently were the tracking of viewer behaviour (e.g. when zapping) with 16 mentions, the optimization of reach and contact classes, the adaptation to international standards, more precise planning and the possibility of own forecasting with 11 mentions each. 4 participants also cited the increase in efficiency as the main advantage that the introduction of PIN data will bring. The most frequently mentioned disadvantages were the additional work involved (19 mentions), the high investment costs and the high forecasting effort (11 mentions each) and the complexity of the subject matter (8 mentions). 10 of the respondents also stated that they needed support when introducing PIN data. When asked about models for personalized television usage data, 14 of the respondents answered that they considered PIN data and pre-aggregated target groups to be useful. Only 5 respondents wanted PIN data. Nine respondents would prefer their own tool as well as an industry tool, while five respondents were in favor of an industry tool alone and five respondents were in favor of their own tool without an industry tool. Marketers were rather cautious when it came to the question of financing. Of the agencies surveyed, 11 stated an amount between CHF 0 and over CHF 50,000. 2 of the respondents do not want to commit themselves, but are prepared to participate. As a time horizon for the introduction, 11 named the booking year 2008, 7 the booking year 2009 and 2 the booking year 2010. 6 agencies named the securing of standardized data as a condition for the introduction. The possible introduction is also dependent on the further course of TV-radio research. According to the Publisuisse presentation, the new RTVA and the RTVO, which is currently being drafted, mean that there are currently uncertainties regarding the future organization of electronic research in Switzerland. These should be clarified before the next steps regarding PIN data are tackled.

The Disney-ABC Television Group is making episodes of its crowd-pleasers available online from April 30. The latest episodes of "Desperate Houswives", "Lost" and other series will be available as video streams the morning after they are broadcast on TV, reports Heise online. Similar plans are in place for the Disney Channel and its soap opera channel. Users will be able to pause, rewind and fast-forward the individual episodes on the network. Only the commercial breaks cannot be hidden, as the media company wants to generate additional revenue with this new form of online advertising.

After two years on the market, the makers of the television portal InternetTV.ch have given their site a third release. According to a press release, interactive television is now easier to navigate. Users can now also register in a community and use personalized functions. There are also newsletters and an MMS gallery, which users can help shape with their own videos and photos via cell phone.

When the Swiss decide to go on a diet, 65% first ask their doctor or pharmacist. According to the representative consumer study "Reader's Digest European Trusted Brands 2006", however, the opinion of friends also counts, with 43% asking their personal circle for weight loss tips. The opinion of experts also counts when it comes to material purchases: 58 percent of respondents consult a garage before buying a car. In other categories, such as household appliances (58%) and household cleaners (65%), the opinions of experts also come out on top. Celebrities only play a limited role in the purchase of a product. Significantly less than 10 percent of respondents are influenced by advertising messages from famous people. On the other hand, specialist magazines are more popular: When buying a car, 31 percent consult relevant literature. For the study, "Das Beste/Readers Digest" asked over 25,000 people in 14 European countries about their trust in brands and institutions. In Switzerland, the preferences of around 1100 people were compiled.

As Swiss Television (SF) will have to make do with almost 11 million francs less from 2009, the children's program will also have to tighten its belt. Editorial director Sepp Burri is currently working on a concept as to how and where savings could best be made in the program for the youngest viewers. As Ernst Gräub from the Schweizer Syndikat Medienschaffender told SonntagsBlick, this involves a budget cut of CHF 2 million to a new figure of CHF 8 million. The programs affected include "Dance Academy", "Xotnix" and "Tscheggsch es".

The free newspaper Baslerstab has introduced the cross-media advertisement management solution UnioPalma and integrated it into its internal workflows. The new application allows private users to enter classified advertisements in all sections online, and the calculation of insertion costs and the approval for printing is done immediately on the screen. The new solution replaces the technology of the existing online counter www.easy-inserieren.ch. The Baslerstab has been published for over 80 years with a circulation of 200,000 copies in the Basel region. According to a press release, UnioPalma will in future be available to professional advertising customers in print and online media within and outside Basler Zeitung Medien.

After the FBZ independent professional journalists asked ten publishers to send in their "last shirts" as a commitment to journalism, three shirts and one sleeve have arrived at the FBZ secretariat. The shirts and their accompanying letters will first be presented at the association's evening on April 11 and then offered as trophies to the bowling journalists. One of the publishers has also put an annual subscription, a six-month subscription and vouchers for books produced in-house in the prize pot. The club's bowling evening will take place on April 11 at 7 p.m. in the Hegibach restaurant in Zurich. Admission is free for FBZ members and CHF 5 for all other media professionals.

Last year, the number of "e-shoppers" in Germany rose by 7% to 49% compared to the previous year, which corresponds to 26.9 million people. According to the "Online Shopping Survey 2006" by the Gesellschaft für Konsumforschung (GfK), the frontrunners among 14 to 69-year-olds are books with 10.7 million shoppers, event tickets with 9.3 million shoppers and clothing with 8.1 million shoppers. Growth in the number of online shoppers was recorded in particular in the areas of large household appliances, facial and body care products and food supplements. The internet is also widely used as a research tool. 27.4 million people aged between 14 and 69 research consumer goods such as cars, electrical household appliances and furniture online before making a purchase. For three out of four people, price comparison is the most important research tool, followed by product information (72%) and retailer information (63%). Nine out of ten consumers surf Google at least occasionally before making a purchase. One in three use traditional price and product comparison websites such as guenstiger.de, billiger.de and preisvergleich.de. In January and February 2006, a total of 1039 German Internet users between the ages of 14 and 69 were interviewed by telephone for the study.