Publisherconnect, the online marketplace solution launched by Publicitas in January, is becoming increasingly popular with publishers. The Neue Luzerner Zeitung and La Liberté have now also opted for Publisherconnect. According to a press release, operations are due to start in the next few weeks.
Publisherconnect was launched at the beginning of the year by Publiconnect, Publicitas' key account company for the classifieds market. Various new functions and categories were introduced at the end of July. The Publisherconnexct offering now includes the job, real estate, vehicles, private market and erotic categories. Publisherconnect was developed with the consulting and information technology subsidiaries of PubliGroupe, Namics and Consultas. Publisherconnect is fully integrated into the established Publicitas systems.

Several publishers and companies have already opted for the solution, including the St. Galler Tagblatt (see
St. Galler Tagblatt is pushing the classifieds market), the NZZ (see Publiconnect creates new online job exchange for the NZZ) and Société Neuchâteloise for all of the Group's media. According to a press release, negotiations with other publishing houses and platforms are at an advanced stage.

US entrepreneur John Gotts shelled out 2.86 million dollars for Wiki.com last month. His goal: to open up wikis for advertising financing. Wherever there are masses of people, wherever there is cheap production, the economy senses sources of income. Like blogs or social networking sites, advertising-financed wikis are already part of every innovative online business plan in Silicone Valley today. However, the non-profit idea of wikis is not quite so easy to convert into cash. The audience is too unspecific and when advertising is placed, the content has to be checked. But this increases production costs, the skeptics sniff.  
Turning away from the open source spiritBut Gotts must have some ideas, otherwise he would probably not be convinced that "no domain is more valuable than Wiki.com", as he says on Nytimes.com. A departure from the open source spirit of the wiki model is necessary because Gotts' business model works by operating free sub-wikis, such as Soccer.wiki.com. Their owners decide who contributes to their sites. These sub-domains, according to Gott's plan, are served with industry-specific advertising or e-commerce.
Not everyone is convinced yet: For PBwiki co-founder Ramit Sethi, it is still too early to say which model will bring the wiki money. "Nobody has really found a business model for wikis yet," he told the New York Times.    

The September issue of the Media Trend Journal (MTJ) trade magazine has a new look. Both the look and the content structure have been revised. The layout has been streamlined and the individual sections have been integrated into a clear and consistent magazine dramaturgy. In future, the MTJ will dispense with short news items and concentrate fully on its strengths: media analysis and background reports with the necessary depth and expertise. The new MTJ has a modern yet classically elegant look. Great care was taken in the redesign of the graphics and tables: Their uniform and clear structure makes them easier to read. The new MTJ was created in close collaboration with internal art director Doris Oberneder.
The Media Trend Journal reports competently and independently on all aspects of the media market on a monthly basis. It analyzes the performance of traditional media, below-the-line communication media and the Internet. MTJ's target groups are media decision-makers in the industrial, retail and service sectors as well as opinion leaders in the media industry. The Media Trend Journal is the official information organ of the Association of Swiss Publishing Professionals. The Media Trend Journal is published by Media-Daten AG.

In-store television provider Incite Media is adding Nicole Brandes to its team as Customer Relationship Manager. The business economist FH with an Executive MBA in Marketing will manage in-store TV projects in her role as Customer Relations Manager. This makes her the conceptual and creative link between the customer, post-production, multimedia communication and technology.Nicole Brandes' career is characterized by her ongoing commitment to innovative business ideas and technologies. Most recently, as Head of Marketing Communications at Antalis Switzerland, she developed integrated direct marketing campaigns and customer relationship coordination systems.

Following its defeat in the Federal Supreme Court, the pharmaceutical company Pfizer must send 930,000 Swiss women a correction of previously provided information on the treatment of migraine.
The reason: the information about migraine was linked to promotional intentions and the recipients were misled by the incomplete information. At the end of 2004, a personally addressed guide with a self-test was sent out, which contained a reference to a migraine remedy that was superior to other remedies. The relatively significant risks of side effects were concealed.

The Federal Supreme Court rejected Pfizer's appeal to the administrative court and followed the argument that the attitudes of the patients addressed could well be influenced by this. According to a report in the SonntagsZeitung, the correction will cost Pfizer over one million francs.

Viva presenter Jubaira Bachmann joins veteran rocker Chris von Rohr and Weltwoche columnist Marki von Huisseling on the superstar jury. The 28-year-old is best known to the public from the hip hop program Jubaira on Viva, which is named after her. She is also actively involved behind the scenes of the music channel: as production manager of various in-house productions and as head of the chart editorial team. Bachmann's success is no coincidence: the black music specialist has been involved in the scene for around ten years and has attracted attention as editor-in-chief of the urban lifestyle magazine Word, as an artist mentor and as a CNN presenter at the Montreux Jazz Festival. As 3+ states in the corresponding media release, she is the perfect addition to the jury trio - which was previously exclusively male and the average age is now under 50 thanks to Jubaira.

The television group ProSiebenSat.1 is a new shareholder in the internet portal MyVideo. The portal is the German version of the British video download site YouTube. MyVideo was launched this April and is already the German market leader in the video community sector. It is now 30 percent owned by the German television group ProSiebenSat.1, which has also secured an option for 100 percent, as Pressetext.ch reports.
MyVideo will remain independent as a brand, but the technology and some of the content will also be used for ProSiebenSat.1 websites in future - and vice versa. In addition, the platform will be marketed exclusively via ProSiebenSat.1's marketing company SevenOne: Video advertising, sponsorship integration, competitions and customer microsites will be offered.
 

Kick-off for the competition for the coveted JdW Megaphone: The Berlin-based publishing house announces the industry-specific creative competition for the 2007 Yearbook of Advertising. The competition is looking for the best advertising from Germany, Austria and Switzerland in the areas of print, cinema/TV spots, multimedia and online advertising. There are also new awards in the categories of ambient media, events and direct marketing. In addition, this year the best campaign on the subject of the FIFA World Cup will also be honored.
Entry deadline: October 13A specialist jury of trade journalists and advertising experts as well as an Internet jury for the online sector will judge the entries. The winning campaigns will be presented in detail in the Yearbook of Advertising. Since 1964, the standard work of the media and communications industry has presented a representative cross-section of the respective advertising year.
Interested parties can register for the competition via the website below until October 13, 2006.
 

Franco Gullotti is the new head of the media office and Christoph Meier is taking over internal communications. As Head of the Media Office, Franco Gullotti is also the new deputy to Head of Communications Jürg Dinner. The 34-year-old Gullotti has been in charge of internal communications for a year. Gullotti was previously the media spokesman for Bank Leu.
Christoph Meier is now taking over from Gullotti as Head of Internal Communications. He was previously responsible for financial communications.

The German pay-TV channel Premiere has set up an online video library. A selection of films from twelve genres can be downloaded at Vod.premiere.de. The offer, which already includes 600 films, is still in the test phase. The program is to be expanded in the coming weeks.
The direction this expansion will take is currently the subject of speculation. For example, films from the channel's program offering could also be sold via an online video library after they have been broadcast. The marketing of in-house productions is also conceivable. The secondary exploitation of football matches is also conceivable - as a download after the game.

When it comes to Google advertising, the summer break is largely over: in August, a click cost an average of CHF 1.56, only slightly less than in the previous month (CHF 1.57), and with just under 30 advertising spaces booked per search query, the booking volume has only increased very slightly. This is shown by the August values of the Swiss Adex from Angelink yourposition.
One industry, however, is stirring: insurance companies. While they still occupied around 15 advertising spaces per search query in July, this figure rose to almost 20 AdWords in August - fall is approaching.
While insurance companies are currently still paying modest prices by their standards (an average of CHF 1.67 per click), the click price in another sector is skyrocketing.
amount. IT service providers once again outbid each other and paid CHF 4.63 per click in August. In March 2006, when the Swiss Adex was surveyed for the first time, this figure was one franc lower per click.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.

The Swiss Exhibition Group reports a pleasing result for the first half of 2006. Due to the weaker exhibition program, the figures are below those of the previous year, but clearly above those of 2004.
Consolidated income amounted to CHF 151.0 million (2005: CHF 157.5 million / 2004: CHF 126.0 million). The profit for the semester amounted to CHF 18.2 million (2005: CHF 32.2 million / 2004: CHF 13.1 million). A direct comparison with the previous year is only possible to a limited extent, as the program of events does not include the same exhibitions every year. Furthermore, the SDA news agency reports that the event program in the second half of the year is generally significantly weaker than in the first half.

Participation in Expomobila AG MCH Swiss Exhibition (Holding) Ltd. and Expomobilia AG, based in Effretikon, have agreed that Swiss Exhibition will acquire a 40 percent stake in the stand construction company as of January 1, 2007. Expomobilia AG is to be fully integrated into the Swiss Exhibition Group as an independent subsidiary by January 1, 2010 at the latest. Founded in 1980, Expomobilia AG is one of the leading exhibition stand construction companies in Europe and operates worldwide. The company generates over two thirds of its turnover abroad.