A survey by the dating platform Parship.ch reveals not much new, apart from the fact that the Röstigraben also exists in matters of love and that exactly a quarter of Swiss women and a fifth of Swiss men are without a steady partner.  
In total, there are 1.129 million Swiss singles between the ages of 18 and 69. Most of them, namely 35%, are in the under-30 age group. However, on average they are only without a partner for two and a half months. The older you are, the longer people stay single: 78% of over-30s have been single for over a year, as a representative survey by Parship shows. Further findings of the study: those without a steady partner do not necessarily live alone: almost half of singles live with parents, children, friends or in shared flats. Not surprisingly, women and men have different living situations: a quarter of single women live with their children, compared to just six percent of men. On the other hand, 27% of men still live with their mother or are living with her again. The survey also shows differences between German and French-speaking Switzerland: at 18%, there are significantly fewer singles in French-speaking Switzerland than in German-speaking Switzerland (23%).

With the Dreambox digital TV decoder, a growing number of black TV viewers in Switzerland are consuming the entire Cablecom and Teleclub offering free of charge, saving thousands of francs a year. The providers are considering legal action.  
According to research by the Sonntagszeitung newspaper, the Dreambox can be used to watch the entire digital television offering from Cablecom and Teleclub free of charge. The annual subscription fees of CHF 3,000 for the almost one hundred television channels and the rental of the Cablecom reception box can be saved by the black viewers. Confronted with the findings of the SonntagsZeitung, Cablecom, which would have preferred to keep the problem under wraps, admitted: "We have a problem with the Dreambox". Since the beginning of the year, it has been noticed that people outside the hacker scene have increasingly been misusing the device. Osterwalder therefore fears that the first decoders could soon appear in discount chains.
 
Buying the legal hardware is not enough. Desperate Swiss people are asking for help in forums: they have purchased the device from the German company Dream Multimedia, but were unable to find the hacked software on the Internet or were unable to load it onto the box. However, if you pay 400 francs or more, you can obtain a suitably modified device from the hacker scene. Cablecom is also aware of store owners who sell such receivers under the table. "We are keeping a close eye on the dealer network," says Osterwalder. Initial criminal proceedings have been initiated. Cablecom is also relying on denunciation. "We have informants and investigate every suspicion." Criminal proceedings, police house searches early in the morning and an entry in the criminal register are intended to deter potential illegal viewers.

Ogilvy Public Relations Worldwide steps on the gas in Switzerland and wins three prestigious mandates in Switzerland: HSBC Guyerzeller Bank, Alcatel-Lucent and the lingerie company Palmers, for which the agency presents Scharfes. 
The creatives at Ogilvy PR are orchestrating the launch of the Dessus brand Palmers in Switzerland. The company opens its first store in Sihlcity and is planning ten more locations in German-speaking Switzerland. Palmers advertises with hot Crazy Horse dancers at Zurich main station. The mega poster was banned in Munich and Hamburg because the authorities said it was "dangerous to traffic". The people at Ogilvy need a cool head for their new client HSBC Guyerzeller Bank, a renowned private bank. Alcatel-Lucent is also new to the client list. Following the merger of the telecoms equipment suppliers to form the second largest provider in the network industry at the end of 2006, the aim is to communicate the company's new strengths. "All three mandates were won without a competitive presentation. This shows how well we are now established," says Thomas P. Hermann, Managing Director of the company, in the corresponding press release.

Italians will have to do without porn on television in future. A new law bans pornography from television programs, even after midnight. The broadcasting of advertising for sex hotlines and erotic chats will also be banned in future.  
As the news agency SDA reports, broadcasters are threatened with up to 50,000 euros or
a good 80,5000 francs in fines. Only TV tycoon Rupert Murdoch's pay-TV channel Sky Italia is exempt from the ban. This channel provides paying viewers with the Hot channels, which can only be received with a decoder and a special card with a code number.  
In Italy, the porn industry is a thriving business with impressive figures: 400,000 DVDs are sold every year and 300 porn films are made. 35,000 websites have pornographic content, and more than 500 local channels broadcast programs or advertising with pornographic content at night.

Journalist Daniele Muscionico is moving from the Neue Zürcher Zeitung to Weltwoche, where she will work as an editor and author.  
The 45-year-old Muscionico, winner of the 2004 Zurich Journalism Prize, has made a name for herself as a cultural editor in particular with her precise, dense and sometimes biting texts for the Neue Zürcher Zeitung. Her reviews have also appeared in German dailies such as Die Welt, Frankfurter Rundschau and Süddeutsche Zeitung. According to a press release issued on Friday, Weltwoche boss Roger Köppel is delighted "to have such a renowned journalist on board in future."

The video blog "Wein und Genuss TV " has been broadcast via Ernestopauli.ch since the beginning of February. Since its launch, the number of visitors to the site has increased by 30 percent. With around 130,000 visitors a month, it is now the most visited wine website in Switzerland.  
The makers call it "cellar television", but they make a substantial program with simple means. The four contributions so far do not simply present wines, but portray entire wine regions with original footage and interviews, such as Mendoza in Argentina. Another video blog explores the question of whether Cypriot wine actually has an aphrodisiac effect. The first article about a Swiss wine region will soon follow: PR professional and TV presenter Klaus J. Stöhlker takes a close look at the red wine stronghold of Salgesch in Valais.
 
As alcohol advertising is banned on national public television but not on Internet TV, this could provide an attractive, cost-effective advertising window for Swiss wines, according to Presseportal.ch.

Around 77 million calls are made from Swisscom's public telephone booths every year. The provider is thanking them with an unusual gesture: from March 19 to 23, 2007, all calls from telephone booths to landlines in Switzerland are free.  
The promotion applies to all calls made to landlines in Switzerland. Excluded are value-added services such as 090X or 08XX. The 77 million calls prove to Swisscom that public telephones continue to meet an important need. Swisscom will therefore continue to operate public telephones as part of the universal service. As the company writes in a press release, many of the 8,500 booths throughout Switzerland will also be converted to make them suitable for the disabled and coin acceptance will be doubled to 4,000 stations.

According to the Federal Council, today's wireless networks do not pose a health risk, which is why there is no need for regulation. Problems are more likely to be identified in data and information security.  
The report on the risk potential of wireless networks, drawn up under the auspices of the Federal Office of Public Health (FOPH), was adopted by the Federal Council on Friday. It contains recommendations on how to deal with new technologies such as Bluetooth, WLAN and WiMAX. According to the FOPH, the radiation from these wireless networks is so low that the health risks for children are also classified as very low. More caution is required in the vicinity of medical devices, which could be disturbed by the radio signals of wireless networks.
 
To increase data security, the report advises, among other things, changing the default password for managing the access point. Possible functions for remote administration of the access point via the Internet should be switched off. It is also recommended to change the network identification (SSID) and switch off SSID broadcasting. If possible, static IP addresses should be used instead of DHCP (Dynamic Host Configuration Protocol).

The daily newspapers continued to benefit from the good economic situation in February: thanks to the pleasing development of job advertisements, the year-on-year comparison is positive and the Publicitas Index rose by 0.7 points to 95.2 points within a month.  
Compared to the previous year, the index of job advertisements climbed by 3.8 points to 165.9 points, as PubliGroupe subsidiary Publicitas reported last Thursday. A favorable trend is also underway for occasional advertisements, which rose sharply mainly due to the referendums and elections in March.
 
In contrast, there was another slight decline in commercial advertisements. Publicitas attributes this to the reluctance of car importers and telecom companies to invest. Real estate advertisements were also down. The index for real estate advertisements fell by 0.4 points to 95.9 points.

To really enjoy the summer, the traces of winter must first disappear. That's why Smart invites drivers to a spring check and presents new accessories. The Biel-based agency Erdmannpeisker was commissioned to develop the international communication package.  
Whether advertisement, poster, mailing, flyer or PoS decoration - the country representatives can choose individually from an extensive mix of advertising media. The campaign's key visual is a jogger in moon boots - who has obviously forgotten to switch to summer time. The campaign starts in April.

The young Swiss television channel 3+ achieved its top ratings to date last Thursday evening. With a market share of 8.1 percent in the advertising-relevant target group of 15 to 49-year-olds and 9.3 percent among 15 to 34-year-olds, 3+ is the third most-watched channel in prime time.  
At its peak, over 110,000 viewers tuned in to the extremely popular US series "C.S.I Las Vegas". As 3+ reported on Friday, these record ratings are proof of the success of the crime series evenings. The channel is constantly evaluating new series, blockbuster feature films, documentaries and in-house productions and is continuously expanding its offering. For example, the extremely successful and award-winning US comedy series "Ugly Betty" starts on April 3. The channel is thus making Tuesdays its fourth series evening, which is primarily intended to appeal to a female audience, as the channel explains.

In order to find a worthy setting for its 50th anniversary, Migros Culture Percentage invited three agencies to present their ideas. Weber Harbeke came up with a convincing multi-stage concept that would give the various anniversary activities a uniform appearance and communicate the diversity of Migros Culture Percentage.  
Migros Culture Percentage is a voluntary commitment by Migros in the areas of culture, society, education, leisure and business. The idea goes back to Migros founder Gottlieb Duttweiler. The Culture Percentage has been enshrined in Migros' articles of association since 1957. Its institutions, projects and activities give a broad section of the population access to cultural and social services. The advertising measures are currently being developed. The first results can be expected this spring.