Werbewoche columnist Karl Lüönd has been awarded the 2007 Zurich Journalism Prize in recognition of his entire body of work as a Zurich journalist and publicist. As the news agency SDA quotes the laudator Roger Cahn in a press release, Lüönd has long been present in the Swiss media landscape as an outstanding representative of attractive tabloid journalism. The jury praised his contentious nature, but also his resistance to fashions and trends, ideologies and commerce. Charlotte Jacquemart and Daniel Hug received another prize for their series of articles in the NZZ am Sonntag on the merger of Swissfirst and Bellevue Bank. The Zurich Press Association also honored Christian Schmidt, Bruno Ziauddin, Marcel Hänggi and Gabrielle Kleinert.

Basel-based corporate publishing agency Basel West has been nominated for the Best of Corporate Publishing (BCP) award. The nominee is Rivella Holding's activity report, which the agency redesigned last year. The editorial concept of the report distinguishes between the three subject areas of people, products and markets. According to the press release, the design concept is based on the beverage manufacturer's familiar color scheme and visual language. In addition to the key figures for the financial year, the publication also contains statements from employees, management and retail partners as well as quotes from celebrities from Rivella advertising. The Best of Corporate Publishing is awarded by the Forum Corporate Publishing (FCP) and the trade journals Acquisa, Horizont and Werben&Verkaufen. The award ceremony will take place on June 27 in Munich.

 Veit Kolléra and Stefan Koch from Flutlicht are now responsible for Oki Systems (Switzerland). The communications agency from Nuremberg is taking over the press work for the printing company. In Switzerland, Oki Systems is a sales, service and marketing organization that markets printers, multifunctional devices, matrix printers and fax machines as well as corresponding solutions and services under the brand name Oki Printing Solutions.

 Publicitas is taking over the advertising marketing for the Sunday edition of the Mittelland Zeitung. Having been responsible for the advertising business of the six weekday editions of the Mittelland Zeitung and its partners since 2001, Publicitas will now also be active in the national, regional and local markets for the Sunday edition, which will be published from September 16. Five new jobs are expected to be created for the advertising marketing of the Sunday edition, according to a press release. The Aarau/Mittelland branch has been under the management of Moreno Cavaliere, Regional Director Publicitas Central, since the beginning of May.

SRG is now joining in the criticism of the draft for its new license, albeit for different reasons than Sat.1 and Pro Sieben (Switzerland), which had already protested publicly. (see and ). SRG has now issued a communiqué expressing its concern that the draft defines the scope of its journalistic offerings in the multimedia sector too narrowly. This restriction, for example in the online sector, is not in the interests of fee-payers, who are entitled to a modern public service. The draft also requires SRG to produce a high proportion of diverse, innovative in-house productions. They should make a contribution to the Swiss identity. However, the necessary material prerequisites for these requirements are lacking, according to the press release. The requirement cannot be met with the current resources. The third point of criticism is that the program control provided for in the draft comes "at least dangerously close" to state program control. With the UBI, there is already a complaints body that is independent of the state and has proven itself in practice.
The press release only indirectly addresses the criticism from Sat.1 and Pro Sieben (Switzerland). The private broadcasters had accused SRG of doubling its commercial offering. SRG now merely writes that it is pleased to note that at least the current range of programs will be maintained.

The Altenrheiner Agentur am Flughafen is designing the new Visual Energy website. The e-business service provider was taken over by Rdv Rheintaler Druckerei und Verlag in 2003. Four years later, Agentur am Flughafen has now secured the contract to integrate the company into the Rheintaler Group in terms of communication as Rdv Interactive. The new image and initial measures will be on display shortly.

 
Internet marketer Adlink is now making the new research data from the Net-Metrix-Profile study available in its Swiss Media Tool. However, it also continues to offer the conventional data as a supplement. With the Net-Metrix study, detailed user profiles and measured audience reach can be described for the first time. However, only around 30 advertising-relevant sites took part in the first wave of the study. According to the Adlink communiqué, this means that a large proportion of advertising-relevant websites are not yet included, so the marketer will continue to offer combined online plans with the previous data for non-participants.The switch from the previous reach of unique clients (number of machines) to unique users (number of people) represents a decisive step for Adlink towards comparative media planning. For the first time, it is now possible to compare exact audience reach for the Internet in the same way as for TV, radio and print. However, the switch to the new neutral Internet currency of unique users per month (UUpM) also entails a change in the previous unique client reach.

 The National Council wants all subscription newspapers to benefit from the reduced postal rates and not just the smaller ones, as demanded by the Council of States. The Council stuck to its model by 97 votes to 67, as the SDA news agency writes in a report. The National Council only agreed to the Council of States' model in terms of the time limit, granting aid until 2011 at the latest instead of 2014. The bill will now go back to the Council of States. In order for it to come into force at the beginning of 2008, it still needs to be amended during the current session

 The Head of Creative Germany at Jung von Matt was a juror at the prestigious D&AD Awards. Since Oliver Voss didn't just want to judge, but also wanted to participate creatively, he played around with his camera. The result is a short documentary that takes an exciting look behind the scenes of the awards in just ten minutes. In addition to insights into the work of the best advertisers in the world, there are short interviews with creatives such as Michael Conrad, Erik Kessel (KesselsKramer), Chris Garbutt (TBWA/Paris) and others. They give tips, talk about why they still enjoy their job so much and how to stay creative in the long term. The result can be found on his website.

The Mitteland Zeitung is bringing reinforcements on board for the Sunday edition, which will be published for the first time on September 16. The AZ Medien Group announced on Monday that David Sieber, Nicole Kircher, Sacha Ercolani, Irene Dietschi Klaffke, Silvia Blocher, Alfred Herbert and Karin Kofler will be working for the paper. Apart from the Federal Councillor's wife, most of the new additions come from Tamedia and Ringier. David Sieber will work as political editor with a focus on the federal parliament. He has been working for the Aargauer Zeitung in the Federal Parliament for a year and is also responsible for the major interview at Südostschweiz am Sonntag. He is now moving to the Sunday edition with a 100 percent workload. The 44-year-old previously worked for the Bündner Zeitung and the Berner Zeitung.
Nicole Kircher joins the business editorial team. She has been working at Cash for seven years, where she is deputy head of the "Business" department. From 1998 to 2000, Kircher worked for the news magazine Facts, and before that for the Handelszeitung.
Sacha Ercolani will join the editorial team of the Sunday edition in August. He will be responsible for social and show topics. The 34-year-old has been deputy head of entertainment at SonntagsBlick since January 2005 and has also written stories for Blick and Schweizer Illustrierte.
Irene Dietschi Klaffke will be writing about "Wissen" topics on a 60 percent workload, as she did most recently as a freelancer for NZZ am Sonntag, Facts and Wir Eltern. The 43-year-old was editor at the Tages-Anzeiger magazine for four years before going freelance.
The first columnists have also been signed up. The wife of Federal Councillor Silvia Blocher will write once a month for the Sunday edition, for the first time in the launch edition on September 16. The financial expert Alfred P. Herbert, known as the "stock market guru" from the newspaper Cash and from television, will report every week in the Wirtschaftsbund on developments on the stock markets and news from companies.
The front page of Stellenmarkt-Bund am Sonntag is opened with an editorial article covering topics such as careers, further training, the job market and everyday working life. It is written by Karin Kofler, former head of the business section of Facts and now a freelancer.

Jakob Rohner is the new CEO of paper manufacturer Cham Paper Group. The Board of Directors of the parent company Industrieholding Cham elected the 49-year-old to this position on Monday. The previous CEO Axel W. Wappler is leaving the company with immediate effect. This step was taken by mutual agreement with the Board of Directors, IC Cham announced on Monday. No further details were provided, according to SDA. Rohner was most recently Head of Sales and Marketing at the Cham-Tenero paper mills profit center. According to the press release, he has extensive experience in the paper industry. He previously worked at the Biberist paper mill, among others.

What would a company be without its customers? Publicis is expressing Migros' gratitude to its customers in a new print campaign: A stand-alone advertising campaign raises awareness of the retailer's ethics program. Publicis uses images to communicate information about Migros' self-imposed commitment to sustainability in its business activities. In the campaign, buyers of Engagement products are brought together with their manufacturers. This is because products that are produced in an environmentally friendly, animal-friendly or socially responsible way are offered under the "Engagement" umbrella label. It is the countless buyers who, through their conscious product choices, make it possible for producers such as organic farmers or FSC foresters to work under fair conditions, according to Publicis.
The content of each of the five different subjects is always the same - a personal message of thanks from the manufacturer to someone on the buyer's side. A receipt integrated into the image explains the content of the individual engagement labels and reveals interesting, often unknown details. The series, initially with five subjects, has been running in major daily newspapers and magazines since mid-April.