New parents should also have the chance to watch a current movie at their leisure - together with their babies. Following the successful launch in Dietlikon, Olten, Worb and Geneva, Coop is launching the "Nuggi Cinema" in four other Swiss cities. Since its launch in 2004, the cinema for big and small has repeatedly exceeded all expectations, which is why the Zurich, Schaffhausen, Lausanne and Basel locations will be added from September. On the first Sunday morning of every month, the cinemas are reserved for young families. The aim is to give parents with babies up to 12 months the opportunity to enjoy the latest movie hits in peace and quiet. According to the Coop press release, parents can rest assured that no one will take offense if they are breastfeeding or if a child cries. It also gives families the opportunity to network and exchange ideas. Appropriate services such as changing tables are provided for the events, especially in the vicinity of the cinemas. The program is tailored to the younger guests, so no psychological or action thrillers are shown, but rather romances and comedies. Coop also takes the opportunity to provide baby food products for tasting or to take away.

 In German-speaking Switzerland, significantly more people watched regional TV stations in the first half of 2007 than in the previous year. According to the latest figures from Publica Data, an average of 1,722,000 people watched per day, as TeleZüri announced on Friday. Compared to the first half of 2006, the number of viewers increased by 69,000 and by 44,000 compared to the second half of 2006.
TeleZüri has a daily audience of 496,000 viewers, practically the same as in the second half of 2006. Tele Bärn is in second place, although it suffered a drop of six percent, reaching 253,000 viewers. Tele Basel made strong gains with 126,000 viewers, which corresponds to an increase of 14.5 percent.
In the target group of 15 to 49-year-olds, the regional TV stations in German-speaking Switzerland had a market share of 6%. In the previous year, the share was 4.2%.

With its core values of «Care,» «Passion,» and «Excellence,» Bank Julius Bär aims to strengthen its position in the world’s most important financial centers. The new campaign, created by Jung von Matt/Limmat, specifically highlights the outstanding performance of Switzerland’s largest dedicated asset manager. «Committed to Excellence» is therefore the campaign’s overarching theme, Jung von Matt writes in a press release. To this end, «Unknown Masters»—people who are world-class in their fields but not world-famous—were brought into the spotlight. Renowned photographer Uwe Düttmann captured subjects such as a feng shui expert, an opera vocal coach, and a polo horse breeder. In interviews, they also address the question «What is excellence?» These in-depth conversations can be read in full on the website, complementing the print visuals. The campaign includes large-format ads in the international financial and business press, as well as billboards at select locations around the world.
Representatives on the client side: Dr. Jan A. Bielinski (Chief Communication Officer), Alain Zimmermann (Head of Private Banking Marketing & Communication), Markus Halper (Head of Branding & Advertising).
Agency Team: Tom Seinige, Alexander Jaggy (Creative Direction), Thomas Amman (Copy), Patrick Beeli, Axel Eckstein (Art Direction), Alischer Makarow, Roswitha Brülisauer (Graphic Design), Rolf Helfenstein, Davide Pincin, Carolin Cichy, Likas Lienhard (Consulting), Lillo Killer, Ilonka Galliard (Art Buying), Uwe Düttmann (Photography).

 From fall 2007, the Geneva agency Rive Gauche will be responsible for Sunrise's advertising campaigns. Alexandra Reich, COO of Sunrise, and Sebastien Fabbi, Managing Director of Rive Gauche, signed the contract on Thursday. According to a Sunrise press release, it was not nationality that was decisive in the telecommunications company's decision to choose a Swiss agency, but creative qualities. However, the agency's local roots should help Sunrise to present itself as a modern Swiss communications provider. As Sunrise spokesperson Konrad Stokar told Werbewoche, Rive Gauche prevailed in an agency evaluation, beating two other applicants in the final round. The Geneva-based agency Rive Gauche has been active in French- and German-speaking Switzerland for six years.
In June, the advertising agency Advico Young & Rubicam lost the mandate from the telecommunications company (see
). Sunrise announced in July that the company will have a new look from October 2007. The new corporate identity is characterized by a combination of stripes in all the colors of the sunrise. The London branding agency Lambie-Nairn was responsible for this (see ). According to Stokar, Rive Gauche will now be responsible for the entire advertising campaign and will use the identity designed by Lambie-Nairn. The new campaign is to be launched in October. Sunrise wants to position itself based on the following characteristics: Bold, simple, sincere and full of vitality. The Rive Gauche campaign will build on this.
Sunrise CEO Christoph Brand said at the Publicitas publishers' conference in June that he first wanted to think very carefully about his company's advertising needs and goals before approaching an agency. According to Stokar, advertising is a key issue for the company boss, and his personal ideas will also be incorporated into this.

 Bildblog.de, a watchblog that critically follows the work of Germany's most widely circulated newspaper Bild, is the first German blog to advertise on television. The well-known TV comedians Anke Engelke and Christoph-Maria Herbst took on the leading roles in the commercial. Both waived a fee. In the 50-second commercial, the two stars embody a married couple who are caught lying. A ticker at the top of the screen counts the fibs, according to Horizont.net. The current Bild claim "Every truth needs a brave person to tell it" is reformulated as "Every lie needs a brave person to count it". The commercial for Germany's most linked blog was produced by Brainpool in Cologne.

 Console manufacturer Sony Computer Entertainment will be changing its advertising strategy for the Playstation 3 at the start of the Christmas season. The brand campaign launched with great fanfare in the spring by the international agency network TBWA will be mothballed for the time being and the product will take center stage instead. The first changes have already been implemented. For example, the website Thisisliving.de, which was introduced as part of the brand campaign and positioned as a community, has been switched off. Although Sony's Head of Marketing for Europe, Ulrich Barbian, speaks of a relaunch according to Horizont.net, he also confirms that only the claim "This is Living" will remain from the brand campaign.
The change in strategy will really manifest itself with the start of the Christmas advertising campaign in September. Instead of brand values, the TV commercials and online banners will focus on the features and functionality of the Playstation 3. Sony wants to outperform the competition and beat Microsoft's Xbox and Nintendo's Wii in terms of sales figures by the end of the year.

 Wednesday, August 22, Studio Bellerive: Over 100 young creatives attended the warm-up event for the ADC Young Creatives Award. And thus the start of the young talent competition that will decide which three teams will represent Switzerland in the international contest in Cannes each year. The afternoon's program: Urs Schrepfer, Executive Creative Director at Advico Young & Rubicam, welcomed the young talents. Copywriter Johannes Raggio and Art Director Nadine Geissbühler talked about their experiences at the young talent competition in Cannes. Pius Walker, owner of the Walker advertising agency, presented his campaign for Amnesty International and Caspar Coppetti, Head of Strategy at Advico Young & Rubicam, briefed for the new Amnesty International campaign, which is the task of this year's competition.
The briefing can also be found at www.adc.ch/nachwuchs. The communication objective is to sensitize people to the issue of human rights violations and encourage discussion. The message that the campaign aims to convey: Human rights violations are not happening here, but they are happening now. The deadline for entries is October 15, with the award ceremony and party taking place on October 26.

 The French people magazine Paris-Match was not acting on instructions from the Elysee Palace when it removed the unflattering flab from French President Sarkozy's stomach in a picture. "The only line we pay attention to is the political and diplomatic one," said a government spokesperson on Thursday.The weekly magazine L'Express had uncovered the manipulation at Paris-Match and printed the natural photo. It became apparent that Sarkozy had been embellished electronically. Of course, the rumors about presidential influence regarding the Photoshop retouching are not completely out of thin air. They are based on the close friendship that the head of state and the owner of the gossip magazine enjoy. When the magazine printed a photo of Sarkozy's wife with her now lover on the cover last year, the editor-in-chief had to leave, according to the SDA. The compensation in the form of the missing bacon was made of his own free will, as both sides affirmed.

 Weltwoche and the weekly newspaper are exchanging blows in the current issues. In doing so, the two disparate publications are doing each other a service. On the Wochenzeitung (WoZ) page, the Bernese rapper Greis puts the former magazine man Peer Teuwse, now head of the culture and knowledge department at Weltwoche, in a verbal headlock. In the interview, Teuwsen asserts that no other editorial team he knows of has such open disputes as Weltwoche, but regrets its low proportion of women. He admits that many of his editors are disappointed left-wingers, but that Weltwoche is by no means an SVP paper. The Köppel paper offers the opposite scenario and Peer Teuwsen takes the WoZ columnist to task. Greis calls for a boycott of Weltwoche because it manages to make the ideas of the SVP, which promotes racist tendencies, acceptable in the urban center-left milieu. He accuses the paper of one-sided reporting and points out that "right-wing ideas are mainstream today". From a media point of view, the two can congratulate each other - because as much as the WoZ is an enemy in right-wing circles, Weltwoche is hated on the opposite side, and the two are happy to be confirmed in their respective positions.

 A prominent birthday is coming up: Next year, Ringier, Switzerland's largest media company, will be celebrating its 175th anniversary. The advertising agency Draftfcb also has reason to celebrate, as it has been commissioned to visualize the anniversary year. Ringier will present itself to its customers and business partners in the anniversary year with the claim "What moves people". The agency Draftfcb, which belongs to the Draftfcb/Lowe Group, successfully competed against various other competitors to develop the international representation of the anniversary. From mid-September, everyone will be able to see why the agency from Wallisellen came out on top.

 The Goldbach subsidiary Activemobile is launching mobile advertising, the marketing of banner advertising on cell phones. The marketer sees great potential in banner advertising and wants to play a pioneering role in its marketing. According to a press release, the technology and market are ready for mobile banner advertising. Activemobile assumes that the success story of banner advertising on the Internet will be repeated on cell phones.
According to the press release, the marketer offers advertisers a pool of highly frequented mobile sites on which banner campaigns can be launched. The offer includes portals such as Wap.cineman.ch, Mobile.cash.ch, Mobile.20min.ch and Mobile.meteonews.ch. The latter was one of the first service portals in Europe to bring up-to-date weather information to cell phones. Activemobile's existing technical infrastructure makes it possible to adapt the campaigns to the respective cell phone type. The mobile site portfolio is to be continuously expanded. The current offer is fully booked until the end of September 2007.

The Reinhold advertising agency is still looking for the worst cook in Switzerland with 15 new advertising motifs. The "Men to the stove" campaign for Annemarie Wildeisen's cooking started in May. The search continues after the summer break. According to Reinhold's press release, the interim result: thousands of additional visitors to the cooking campaign website Maenner-an-den-herd.ch, hundreds of responses, several contenders for the title of "Worst cook in Switzerland" and an ongoing dialog with the weaker sex at the stove. And according to AZ-Medien Verlag, the publisher of Annemarie Wildeisen's cooking, they are in lively discussions with the advertisers.
Reason enough to keep the campaign running until April 2008 as planned. A second wave of advertisements will focus on reactions, namely questions, stories and suggestions from readers. The campaign is set to become even spicier, according to the press release. The agency is unlikely to run out of good examples any time soon: "It's unbelievable what comes in. One person on the cooking advice line actually asked seriously how he could tell that the water was boiling," explains Reinhold head of consulting Marco Schönenberger.
Responsible at AZ Media Group: Irene Frei and Peter Jauch. At the Reinhold agency: Wolfgang Scherer (text), Oli Kreienbühl/Simone Joerg (AD), Barbara Meier (DTP) as well as Marco Schönenberger and Martina Durrer (consulting). The photographs were taken by Sven Germann.