IP Multimedia can book spots for Coop Instore Radio that can be heard directly at the POS. In this way, the goods don't just stand for themselves at the point of sale - they also speak for themselves. The Zurich agency Spillmann/Felser/Leo Burnet created a mailing to demonstrate to product managers the effect of the new advertising medium on their own products, as detailed in a press release on Monday. Small megaphones were attached to the products with adhesive tape. The resolution to the market criers was written directly on the tape: "Give your product a voice - Coop Instore Radio". In addition, detailed information about Coop Instore Radio was explained in the enclosed letter.
 

Responsible at IP Mulitmedia:
Tanja Kretz (Project Management) Responsible at SFLB:
Martin Spillmann (CD); Martin Arnold (text); Reto Clement (AD); Andrea Staub, Sarah Laukemann (consulting).

 After six years, the agency Jung von Matt/Limmat and the airline Swiss are parting ways. Jung von Matt/Limmat won the mandate in 2002, six months after the launch of the airline. With the establishment of a clear brand identity and the emotional brand campaign "Campari Soda", the collaboration will end at the end of March 2008, according to a statement from the agency. The reasons for the separation were not disclosed. The airline's successor agency has not yet been appointed. Swiss intends to look for a new agency in the next few weeks, as media spokeswoman Andrea Kreuzer told Werbewoche when asked.

 
Advertising expenditure in the daily press weakened slightly in November compared to the previous month. The Publicitas index fell by 0.1 points from 98.3 to 98.2, as Publicitas reported on Monday. It sees the reason for the decline in the "very dynamic" October due to political and job advertisements. According to the press release, these benefited last year from considerable advertising investments by automobile importers and telecommunications companies. The current advertising campaigns are being carried out on a smaller scale. However, continued growth in financial advertisements and an increase in obituaries would compensate for the declines in these categories.
Real estate listings also declined. The index fell from 91.6 to 90.3 points. This mainly affected advertisements for rental properties. The index for job advertisements, however, maintained its growth: It increased from 192.7 to 194.9 points.

 The Dariu Foundation, Ringier's charity project in Vietnam, received three awards in Hanoi. According to a press release issued on Monday, the foundation received awards in the categories of best microfinance institution, best employee and most successful borrower, sponsored by Citibank. The Dariu Foundation, based in Zofingen, builds school buildings in Vietnam, awards scholarships to poor children and runs a microcredit program for 3,000 families.

 According to the Press Emblem Campaign (PEC), 110 journalists were killed in 2007, more than ever before. For the PEC, the growing number of deaths goes hand in hand with an increasing number of human rights violations. Two thirds of the journalists died in the crisis regions of Iraq, Somalia, Sri Lanka, Afghanistan and Congo-Kinshasa.
For the fifth year in a row, Iraq has been the most dangerous place to work. Since the beginning of the US-led invasion in March 2003, 250 journalists have lost their lives there, writes the Geneva-based PEC.
The PEC would like to establish an international convention for the better protection of journalists in crisis areas. A corresponding consultation has been initiated around the world. The non-governmental organization PEC brings together journalists' associations with the aim of improving safety for journalists in crisis areas.

 It is now known what the new radio station will be called as a result of the merger of the two stations Radio Aktuell and Radio Ri: it will be called FM1 and is scheduled to go on air in May 2008. The two teams from Radio Aktuell and Radio Ri are currently working on the detailed concept for the new program, as detailed in a press release. The complete renewal of the technical infrastructure is also planned for the coming months. The St. Gallen advertising agency Kraftwerk has been commissioned with the visual implementation of the new appearance and the communication measures (see
). There will be no job losses as a result of the merger: all current employees of Radio Aktuell and Radio Ri will continue to be employed, as André Moesch, Managing Director of Radio Aktuell, explained to Werbewoche. The FM1 station, which belongs to St. Galler Tagblatt AG, is expected to reach around 150,000 listeners in the cantons of St. Gallen, Thurgau, both Appenzells and northern Grisons. According to the press release, the program will include a music mix of current and older songs, local information from Eastern Switzerland and news from around the world. FM1 will broadcast from its main location in St. Gallen and from Buchs, where local program windows for the Rhine Valley and Sarganserland will also be produced.
The merger of the stations is the result of the merger of the two previous licensing areas, which is set out in the new RTVA. On December 5, Radio aktuell and Radio Ri jointly submitted a license application to the Federal Office of Communications. They are the only applicants for the "Eastern Switzerland East" area and therefore have a good chance of being awarded the contract.

 The Maxomedia agency based in Bern and Zurich has designed and implemented a Christmas microsite for meat producer Bell. The microsite is based on the content and design of Bell's Christmas card and festive brochure, according to a press release issued on Monday. If users click on the socks hanging from a fireplace, they are taken to subsites with recipe tips, decoration ideas and e-cards. They can also view impressions of the Bell stand at the Basel Christmas market, visit a gift boutique or take part in an online game.

 After just one and a half years, Verena Schmid Bagdasarjanz, Head of Communications at ETH Zurich, is leaving her job. The reason is differences of opinion with the ETH management about the role and direction of communication at the university. However, Schmid Bagdasarjanz is leaving by mutual agreement, as ETH President Ralph Eichler announced on Monday. The 47-year-old PR consultant took up her post in mid-2006 (see
). The former Schaffhausen cantonal councillor succeeded former SF Tagesschau head Rolf Probala, who had headed ETH Communications for a good five years.

 The German news magazine Spiegel is launching a knowledge portal called Spiegel Wissen and is making its entire archive available free of charge. The portal, which will be launched next spring, is a joint venture between Spiegelnet and the Bertelsmann subsidiary Wissen Media Group. The service will be available at Wissen.spiegel.de. To this end, Spiegel's archive articles, which were previously available for a fee, will be opened up: All articles since the magazine was founded in 1947 and the Spiegel online articles will be available. The current issue will remain available for a fee. The Bertelsmann encyclopaedias and dictionaries as well as entries from the free encyclopaedia Wikipedia are also available on the knowledge portal, according to Spiegel.de. According to Spiegel publishing director Mario Frank, the portal is intended to offer an "intelligent linking of editorial and lexical information".

 The media contributed significantly to the SVP's success in the federal elections. This is the result of a study published on Monday by the Public Sphere and Society research unit at the University of Zurich, as reported by SDA on Monday. The SVP received by far the most coverage during the election campaign - almost a third of reports focused on the SVP. The party therefore received as much media coverage as the SP and FDP combined. According to the study, the Roschacher-Blocher affair was of central importance, as it enabled the SVP to increase its resonance even further. Chrisoph Blocher, Christoph Mörgeli and Ueli Maurer received the most attention.
The fact that the SVP has often been written about negatively has not done it any harm. On the contrary: the study supports the assumption that negative headlines can also lead to success. The party was able to present itself as an oppositional force outside of the established political system thanks to negative reviews in the media. The negative ratings led to a high mobilization of the SVP's core electorate and an increase in voters due to the high response.
However, the authors note that not every negative headline is useful: If a party is described as having no profile or being torn apart, this can damage it. In the case of the SVP, the media assessed the party's positions negatively, but attributed profile, assertiveness and success to the party.
All articles relating to the elections between August 1 and October 21 in the major daily and weekly newspapers were included. Articles in television news programs in German-speaking Switzerland, French-speaking Switzerland and Ticino were also included.

Following the departure of CEO Curdin Janett, McCann Erickson is also losing copywriter and creative director Peter Rettinghausen. He is leaving the agency at the end of December. Rettinghausen's departure is related to the agency's "new, strict alignment" with the McCann Erickson Frankfurt line, according to a press release. The creative is currently considering various offers for his future career. He will certainly be available on the new freelancer portal from January 2008.
Peter Rettinghausen worked in McCann Erickson's Zurich office for clients such as Das Magazin, Credit Suisse, Amboss-Bier, XL-Capital, Stimorol, Cablecom, Jaermann & Stübi's golf watch and most recently for Terre des hommes. He designed the current fairytale campaign for the children's charity.
During his career, Rettinghausen worked as a copywriter for Advico Young & Rubicam for a total of ten years and for Wirz for five years, and as Creative Director for McCann Erickson for the last three years. He has collected numerous creative awards.

Publisuisse has a new Head of Marketing Service in Roland Kopf. Since the beginning of December, the 32-year-old and his team have been responsible for developing and refining analyses and forecasts for television and audience research. His tasks also include the development of studies in the field of media research, as detailed in a press release on Monday.  
In recent years, the business administration graduate has worked in various roles at media agencies (OMD Germany, MPG Media Planning Group) and TV marketers (IP Deutschland, El Cartel Media), where he was responsible for communications and media research. Prior to this, he studied market and communication research at Pforzheim University of Applied Sciences.