Cablecom may not immediately remove U1 TV from its analog offering. This was decided by the Federal Supreme Court on Thursday in a super-provisional ruling. The cable network operator must continue to broadcast the channel until at least January 7. Cablecom spokesperson Hanspeter Nehmer confirmed a corresponding announcement by the television broadcaster on Thursday evening at the request of SDA. Cablecom will, of course, respect this decision - after which it will look further. The spokesperson did not wish to comment on the interim decision.
After Bakom announced on Wednesday that Cablecom would be allowed to remove U1 TV from its analog offering, the network operator wanted to broadcast the channel digitally only on Friday (see
). It must now wait and see. U1 TV has the opportunity to appeal the decision of OFCOM to the Federal Administrative Court within 30 days.

Cornelia Lindner has been the new Head of PR/Media at Davos Tourism since November 1, 2007. She will be responsible for external and internal communications and will support and advise the management in this task. She previously worked as a communications consultant at the Physical Meteorological Observatory and World Radiation Center (PMOD/WRC). She gained further experience in the field of corporate communications as PR manager at the British vacuum cleaner manufacturer Dyson. Lindner has worked as a journalist for various radio and print media as well as for Swiss television.

 Shortly before the end of the year, Publicitas and Tamedia signed a new agency agreement. This means that advertising customers can continue to book all Tamedia titles via the Publicitas network. The contract replaces the previous one from 2005. Publigroupe CEO Hanspeter Rohner had already said in June at the Publicitas publishers' conference in Thun that the contract with the Zurich publishing house had been terminated at the end of the year (see
Rohner allows speculation
). At the time, he indicated "that it would also work without Tamedia" if the two could not come to an agreement. According to the press release, the new contract, which was concluded shortly before the start of the new year, takes into account "the further development of the advertising placement business, in particular through new competitors on the Internet" and comes into force on January 1, 2008.

The architects' portal World-architects.com greets the architectural community as well as customers and partners with a Christmas motif in the style of a quiz. Anyone who does not recognize the current building behind the motif will find the solution . The architects received creative support from Swiss designers. Responsible at PSA Publishers (World-architects.com):
Hans Demarmels (overall responsibility). Responsible for creation: Beat Egger (concept/text), Valentina Herrmann (AD), Simon Gantenbein (programming).

 
On Thursday, the Uvek announced that the FM license for Zurich youth radio would be awarded to Radio 105 from Music First under Giuseppe Scaglione. In his letter on Friday and to Werbewoche, Egon Blatter, initiator of competitor DJ Radio, expressed his anger and disappointment at the Uvek's decision. DJ Radio was awarded the license in 2004, but Radio 105 lodged an appeal, which was upheld. The application process began anew, and now Radio 105 has been awarded the license, and the decision is based on "flimsy arguments", according to Blatter. The training concept for young journalists was in place at both radios, and both had maintained a broad-based cooperation with youth-related institutions and organizations - important criteria when awarding the licence. "There were no substantial differences between the license applications of Radio 105 and DJ Radio. The Uvek even confirmed this in its explanatory statement. As you can imagine, the two applications have converged over the three years."
Blatter believes that the Uvek wanted to take "the path of presumably least resistance". "The reasons for yesterday's decision explained in the ruling appear to be merely a means to an end in order to take into account the threats and gestures of Radio 105 co-owner Giuseppe Scaglione," he says. They took the one who shouted the loudest. In addition, Radio 105 still has two other license applications pending, where conflicts are inevitable. Blatter told Werbewoche that they probably wanted to keep Radio 105 quiet with this license. He also sees DJ Radio as a pawn in media politics.
Blatter is also particularly annoyed by the fact that Radio 105's license appeal three years ago apparently went through due to a formal error by OFCOM. "Due to an earlier violation of the right to be heard, which was attributable to misconduct on the part of Bakom, the license awarded to DJ Radio at the time was withdrawn." At the time, Blatter was not particularly concerned about Radio 105's complaint. They had received positive signals and therefore continued to invest. According to Blatter, DJ Radio will now consider challenging the decision before the Federal Administrative Court. "We now have to analyze the situation and then we'll see what happens."
Although the Uvek understands Blatter's disappointment, the accusation that the decision was motivated by media politics cannot be accepted. The two applications were indeed very close in terms of quality, but Radio 105 was simply a tick better. The Uvek finds the accusation that Radio 105 wanted to be kept quiet with the license simply ridiculous. The decision was made strictly according to the specified criteria. As far as the formal error was concerned, the Federal Council had established this. They are also fair enough to admit this. However, DJ Radio would not have had the license even without the formal error.

 Although expenditure on printed advertising in Switzerland continued to increase in November, it lost some of its momentum. According to Media Focus, expenditure rose by 3.9% compared to the same month last year. This is the weakest growth this year and is well below the double-digit growth rates of September and October. Nevertheless, advertising expenditure amounted to CHF 415.3 million in November. This is the second-highest figure in the current year.
This means that expenditure on printed advertising amounted to CHF 3.66 billion in 2007. This corresponds to an increase of 9.2 percent compared to the same period in the previous year and is the highest figure in the last 10 years.
The highest growth rates in terms of Christmas sales were recorded by sellers of consumer electronics, photos and films (+27%), followed by the watch and jewelry sector (+20%) and the cosmetics and personal care sector (+19%).
After the election battle in October, political campaigns (-52%) and the IT sector (-27%) suffered the biggest losses. However, the financial sector spent the most money on printed advertising, spending 45 million francs in November (+8%).

 
The Oswald Siegfried advertising agency (OSW) has come up with a guerrilla campaign for the Basel fashion store Naked: Under the motto "Naked leaves no one cold", various statues in the city center will be dressed with a scarf between December 21 and 23. The primary aim of the campaign is image advertising:
Vanessa del Moral. Responsible at OSW: Michael Oswald (AD), Nadine Siegfried (consulting) and René Fisch (text).

 In July, Espace Media Groupe, which now belongs to Tamedia, took over Bund Verlag in its entirety from NZZ and Publigroupe. Bund Verlag has now been merged with Berner Zeitung AG. Albert P. Stäheli, Delegate of the Board of Directors of Espace Media Groupe, explained the merger of the two companies as a way for the company to realize substantial tax savings. As can be read on the Bund editorial team's blog, it will leave its current location at Bubenbergplatz in April 2008 and move into the new Espace Media Groupe multimedia building on Bern's Nordring.
Editorially, however, the Bund and Berner Zeitung will remain independent of each other. Both will continue to operate as part of the so-called "Berner Modell": Two editorially competing newspapers on a common publishing infrastructure and with a uniform range of advertisements.

 
The mortgage platform Hypomarkt.ch and the specialist magazine Traumhaus will be working together as partners in future. The purpose of this partnership is to create added value for Swiss homeowners through combined knowledge, according to the press release issued on Friday. Hypomarkt.ch will now write a detailed guide on a current topic from the mortgage sector in every issue of Traumhaus. At the same time, a new "Financing" section has been opened on the Traumhaus homepage, which includes content from Hypomarkt.ch. Hypomarkt.ch is an independent online platform with the aim of ensuring greater transparency in the mortgage sector. Traumhaus is a Swiss magazine for the homeowner's dream, provides tips on building and renovating and offers advice on the topics of law, financing and insurance.

 In yesterday's edition of the Werbewoche Newsmail we unfortunately made a mistake. The Internet address of the free newspaper News is not www.news.ch, but . The erroneously stated address leads to a news portal that has been operated for more than seven years by the St. Gallen company Vadian.Net and has no connection with the new free newspaper. The editorial staff of Werbewoche Newsmail apologizes for the error.

 Publigroupe wants to strengthen its market presence in emerging China: it is setting up two joint ventures with the Chinese advertising management group City Media for the sale of classified ads in daily newspapers in Shanghai and Beijing. As part of this cooperation, the marketing group is acquiring a 10 percent stake in City Media. With this agreement, Publigroupe aims to significantly strengthen its presence in China and lay the foundations to benefit from the rapidly growing Chinese newspaper market, as it announced on Thursday. The company has been represented on the Chinese mainland since 1998 with sales offices in Beijing and Shanghai, where it employs around 70 people.
Publigroupe will hold 51% and City Media 49% of the joint venture in Shanghai. In Beijing, the ownership structure is reversed: PubliGroupe holds 49 percent and City Media 51 percent. The agreement also includes the marketing of classified ads for the English-language newspaper Shanghai Daily and for the new free newspapers distributed in the Shanghai and Beijing subways.

Publicis caused a stir for Chocolat Frey with a virally staged unicorn. Now the viral campaign has been transformed into a real overall campaign.
In advertisements and new TV and cinema spots, the viral fairy tale of the unicorn is being continued in traditional advertising. From now on, the entire market communication will promise that Chocolat Frey is more than just chocolate. According to Publicis, its products are supposed to stand for an inexplicably magical feeling of happiness in a world that has otherwise become so explainable.
Like the viral campaign, the classic advertising campaign was also developed and implemented by Publicis. The aim is to position the Frey brand in the interchangeable product range in a differentiated and high-profile way. This not only in Switzerland, but also in new markets overseas and in Asia.

Responsible at Migros and Chocolat Frey:
Beat Mühlemann (overall responsibility), Claudia Haueter (Head of Advertising), Sarah Trümpy (Category Management), Nadja Muggli (Head of Product Management Chocolat Frey). Responsible at Publicis: Jean-Etienne Aebi, Ralf Kostgeld (CD), Tom Zürcher (Text), Barbara Staub (Graphics), Pascal Schaub, Achill Prakash (Strategic Planning), Marion Marxer, Deborah Herzig, Bojana Taraba (Consulting), Suzana Kovacevic (Art Buying), Ines Bossart (Agency Producer). Film:
Condor Films (production): Michael Wentzel, Philipp Petersson (producer), Steve Ramser (director); music: Massive Music, Amsterdam; Spacetrain, Zurich. Photo national inserts:
Photographer: Aorta Fotografi, Gothenburg; Production: Bransch, Hamburg; Image processing: Aorta Fotografi, Gothenburg. Photo international advertisements:
Photographer: Christian Grund; Production: Beatrice Mächler; Image processing: Süsstrunk & Jericke.