Andrea Müller is moving from Basler Zeitung Online to Schweizer Illustrierte as of May 1, 2009. The 53-year-old will become deputy editor-in-chief Nik Niethammer and head of SI Online. Andrea Müller began his journalistic career in 1983 as an editor at Radio DRS. From 1987, he worked as a parliamentary correspondent for Swiss television's Tagesschau and 10vor10. At the same time, he was a special correspondent in various crisis areas. From 2001 to 2007, Andrea Müller was head of the sports department at the Basel City Department of Education. Most recently, he was editor-in-chief of Baz.online.

Balz Bruder is the personal assistant to newly elected Aargau government councilor Susanne Hochuli (Greens). The 41-year-old journalist is also head of communications for her Department of Health and Social Affairs (DGS). Bruder had been deputy editor-in-chief of the Aargauer Zeitung and head of the Aargau department until mid-February. Susanne Hochuli was elected in November 2008 as the first Green member of the Aargau government. Hochuli took office on April 1, 2009.
Balz Bruder is a personal assistant to Aargau government councilor Susanne Hochuli (Greens). The 41-year-old journalist is also head of communications for her Department of Health and Social Affairs (DGS).

Hanspeter Kellermüller, Managing Director of the Swiss Press Association, will move to the NZZ Group in October 2009, where he will take over as Head of the General Secretariat. Kellermüller joined Schweizer Presse in 2003 and initially worked as a legal consultant before taking over as Managing Director in 2007.
During this time, he was particularly involved in important media policy developments such as the revision of the RTVA and the reorganization of indirect press subsidies. In recent months, the focus has increasingly been on the realignment of association communication and internal knowledge transfer.
"The work in the association has always been extremely interesting and varied and has given me great pleasure," Kellermüller is quoted as saying in a press release. The association is well positioned and financially sound, so he can hand over the management to new hands with a clear conscience. The details of the succession plan will be determined in the coming weeks.

In March 2009, two online projects were launched as part of the national VETplus.ch campaign of the Federal Office for Professional Education and Technology (OPET): The existing campaign portal has had a new design since March 11, 2009. An interactive vocational education and training course has also been launched to inform young people about career choices and young adults about further training opportunities. The online projects were designed and implemented by CR Kommunikation in collaboration with the agencies New Impact and Crealogix.
To make the vocational training course known to the main target groups, a Facebook group called "Choose your path" was set up, among other things. The course is also advertised on several online platforms with banners.

Responsible at the Federal Office for Professional Education and Technology (OPET): Dani Duttweiler (campaign management), Adrian Wüest (project management), Katia Soland (management of the online sub-project), Tiziana Fantini (management of the media relations sub-project). Responsible on agency side: CR Communication: Kathrin Kiener (mandate management), Olivia Reimann (project management), Estefania Garcia Jung, Thomas Perret (consulting). New Impact (concept, design and implementation of online portal). Crealogix (concept, design, implementation of vocational training course).

Renato Turri is to become the new CEO of CS Media, an international provider of marketing platforms. He replaces Franco Pittaro as of April 8, 2009, who will devote himself to new development projects in a company associated with CS Media. Renato Turri has experience in various management positions in the media industry, including publishing director of Persönlich. The 41-year-old is also co-founder and managing director of Yesway, an agency specializing in corporate media. Turri spent the last five years as Managing Director of a global licensing agency.

The agency at the airport has created an advertising campaign for Füllemann, a general contractor for gardens and landscaping. Oversized pavers with the slogan "With professional care, your garden doesn't need paving" were used. In future, the gardeners from Gossau in the canton of St. Gallen will stick these to front doors in the vicinity of gardens where they are currently tending the greenery. The advertising campaign is intended to show that Füllemann doesn't just stick patches on turf, but subjects every garden to professional long-term care. In addition to the patches, mailings will be distributed. These are now in circulation.

Responsible at Füllemann, Gossau: Hubert Füllemann (Managing Director). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Désirée Schmid (text).

At the beginning of February in Zurich, the international jury nominated 18 of 465 works for the four categories Advertising, Editorial Photography, Fine Arts and Free (see list below). The name of the best photographer in Switzerland will be announced together with the winners of the four category awards on May 8, 2009 at the opening night in Zurich. The evening will be moderated by Jeroen van Roojien, book author and editor of the NZZ am Sonntag.
The main prize of 15,000 Swiss francs, the Ewz.selection Award, will be presented for the eleventh time. The category prizes are endowed with 5,000 Swiss francs: the Photo Award of the vfg vereinigung fotografischer gestalterInnen in the Advertising category, the Photo Award of the Sonntagszeitung in the Editorial Photography category, the Photo Award in the Fine Arts category and the Photo Award in the Free category. The exhibition Swiss Photo Award at the EWZ substation Selnau in Zurich will then show the outstanding 18 best works from May 9 to 17.
The international jury consists of William A. Ewing, Directeur du Musée de l'Elysée, Lausanne, Valérie Fougeirol, Director of the Magnum Gallery, Paris, Andrea Gothe, Director of photography Stern, Hamburg, Hans Hansen, photographer, Hamburg, Jitka Hanzlová, photo artist, Essen and Walter Keller, curator and publicist, Zurich.

Nominees for the Swiss Photography Award 2009
Sabine Bechtel, Zurich
Luis Berg, Zurich
Mathias Braschler & Monika Fischer, Zurich
Christophe W. Chammartin, Les Thioleyres
Roger Eberhard, Rüschlikon
Tine Edel, St. Gallen
Alex Gertschen & Felix Meier, Emmenbrücke
Dominik Golob, Baden-Dättwil
Désirée Good, Zurich
Maurice Grünig, Zurich
Jonathan Heyer, Zurich
Tomas Houda, Wohlen
Florence Iff, Zurich
Valentin Jeck, Uerikon
Christian Lutz, Genève
Andri Pol, Weggis
Vanessa Püntener, Winterthur
Ester Vonplon, Berlin

(Photo outline: Gardiennes de nuit, Eric Kalt)

The Draftfcb/Lowe Group has created a campaign for the new BMW 7 Series. The advertising subjects for the Swiss market refer to three celebrities from the worlds of music and sport: tenor Placido Domingo, yachtsman Russel Coutts and golfer Michael Crean. Although they did not lend their names to the advertising posters, they did at least lend theirs. Added to this is the slogan "Setting standards. The new BMW 7 Series."
The link to the three personalities is intended to make it clear that the new BMW also delivers top performance and sets standards in its segment, the agency wrote in a press release on Tuesday. The campaign has been running in the Swiss financial and business press as well as in special interest magazines since mid-February.

Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Florian Birkner (CD), Roland Jäggi (AD), Rolf Jeger, Alessandra Ira, Christina Koch (consulting), Jasmin Keiser (DTP).

For the second time, Scholz & Friends is calling on students and graduates from all degree programs to prove their talent as strategists - this year with the challenge "You have 48 hours". The 20 best applicants will be invited to the Strategy Weekend in Berlin to work on a brand strategy task together with the Scholz & Friends Strategy Group. Students and graduates from Switzerland can also apply for the workshop.
With the Strategy Weekend on June 5 and 6, 2009, the agency network also wants to specifically discover talent for its own ranks. The last weekend was very successful and showed how diverse, inspiring and effective young talents from different courses of study can work together, Vincent Schmidlin, Managing Director of the Scholz & Friends Strategy Group, was quoted as saying in a press release on Tuesday. The intensive program will therefore be offered again.
The application deadline is May 4, 2009. Detailed information and a downloadable copy test are available at S-f.com/strategyweekend.

Thomas Lüthi is to become the new Head of the Information Service of the Department of Economic Affairs and Health in the canton of Baselland. The 47-year-old currently works in corporate communications at health insurer Helsana. Lüthi will take up his new post on May 4 and will be responsible for all internal and external communications. He holds degrees from the Basel School of Business and Administration and the University of Basel and was previously a journalist and editor at the Basellandschaftliche Zeitung. The man from Sissach will succeed Fredi Spinnler, who retired in 2008.

The Bologna Process was initiated in 1999 by 29 European education ministers with the aim of creating a uniform university system throughout Europe. Contrary to the objective, however, the initial result was more of a uniform confusion about how to implement the Bologna ideas in practice. The somewhat meagre result after ten years of "Bologna" is now just the introduction of the Bachelor-Master system and the ECTS credit system.
While Bachelor's and Master's degrees are merely superficial re-designations of existing levels, the ECTS credit system has made somewhat deeper inroads into the mechanics of university studies. In order to obtain the degrees, students must now collect enough ECTS points by attending courses for which they receive points.
To understand what is happening as a result, you only need a minimum of common sense: those courses that give more points are attended more; interest in content and enthusiasm for topics take a back seat, while the eager collection of points comes to the fore. This new character of universities as points-collecting and efficiency centers instead of places of creative thinking has now been aptly summarized by an online game from NZZ Campus. You could even say that it visualizes the essence of "Bologna" come true.
The game is part of the NZZ Campus spring campaign and is being advertised in student-oriented print and online media.

The BMB advertising agency launched a campaign for Stöckli Outdoor Sports at the beginning of spring. The advertisements feature employees of the sporting goods retailer and ski manufacturer. As has been the case for a year now, the advertising is based on the promise "We only sell what we are convinced of." This is intended to advertise the expert advice that the company offers at its own points of sale - in summer as well as in winter. The campaign is now appearing on posters and in the daily and trade press in German-speaking and French-speaking Switzerland.

Responsible at Stöckli Swiss Sports: Beni Stöckli (CEO), Adrian Albrecht (Head of Marketing). Responsible at BMB: Flavio Meroni, Markus Rottmann (creation), Christian Baertschi, Marion Schwager (consulting), Sam Bolleter, Ruth Meier (realization). Photography: Stefan Minder. Image processing: Süsstrunk & Jericke. Media print: Caroline Nünlist and Andreas Leuzinger (ZipMedia, Zurich). Media poster: Daniel Huwyler (Ace2Ace, Baar).