The organization Flüchtlinge Willkommen has been in the international news for days. The reason for this is the campaign "Search racism. Find truth." campaign, with which it is campaigning against online hate speech and xenophobia towards refugees. Anyone searching for xenophobic videos on YouTube since this Tuesday morning will first see clips in which refugees refute the following prejudices in their own unique way: with facts, personal stories, surprising revelations or even humor. Thanks to the complex combination of channel and keyword targeting as well as the booking of "unskippable ads" in front of selected hate videos, the campaign achieves the highest possible visibility, according to the press release. This forces xenophobes to engage with the refugees and their arguments.

Anyone searching for xenophobic terms on Google is also lured to the disarming clips with inviting Adwords ads. The ads themselves lead to a Campaign pagewhere you can get to know the refugees and their stories better. In total, the organization has produced spots with nine refugees. Each spot is dedicated to a specific prejudice or topic.

"With this campaign, we want to contribute to more education and open-mindedness in the very place where hatred and agitation against foreigners spread most quickly: on the internet," emphasizes Jonas Kakoschke, initiator of Flüchtlinge Willkommen. FCB Zurich is also delighted with the worldwide interest and hopes that this will encourage as many people as possible to think and perhaps even rethink.

Responsible at Flüchtlinge Willkommen: Mareike Geiling, Jonas Kakoschke (initiators). Responsible at FCB Zurich: Dennis Lück (Chief Creative Officer), Andy Lusti (Creative Director), Hanja Baruschke (Creative Director Digital), Sarah Ming (Copywriter), Olivia Schläpfer, Fabian Sigg, Elgee David Wee, Lia Bellini (Art Direction), Emanuel Büchler, Marco Frei (Content Developer), Mark Becker (Client Service Director), Mirjam Milenkovic, Sharon Nehrenheim, Michael Hürlimann (Account Director), Aleksandar Sofranac (Frontend Developer/Design). Responsible at Ehrenberg Kommunikation: Snezana Tadic, Peter Fobe.

According to reports from the Italian secret service, the terrorist organization IS is now also targeting popular European beaches, as Western tourists are avoiding places in North Africa out of fear. An advantage for local tourism, says ski acrobatics legend and Riederalp hotelier Art Furrer. He calls for more self-confidence from the industry: "Especially in such turbulent times, we can trump here with fresh mountain air, good food, plenty of peace and quiet and bomb safety - you can and should always tell the truth," Furrer is quoted as saying in Schweiz am Sonntag.

Switzerland Tourism Director Jürg Schmid dampens Furrer's euphoria and warns against placing such an emphasis on security - this would be dangerous. In addition, he considers security comparisons with threatened foreign countries to be "pointless", Schmid told the newspaper. For bookers, security is an exclusion criterion, not a reason to travel. Schmid is also convinced that Switzerland will benefit from the threat of terrorism this summer. Campaigns in Europe should now communicate that Switzerland has "much more to offer" than "just security". (hae/Schweiz am Sonntag)
 

The spring month of March brings e-commerce advertising print of 47.7 million gross Swiss francs and is up on the previous month's figure (45.1 million. Compared with the same month last year, this represents a decline of 8.1 percent. The share of the total advertising market fell from 11.2 percent to 9.1 percent compared with the previous month. This is shown by the "E-Commerce Trend March 2016" from Media Focus.

Total market

Development of e-commerce advertising print as of March 2016

Travel and Clothing & Accessories remain on track for success

The Travel category has been the undefeated number one since the beginning of the year. The Clothing & Accessories category improved by one rank compared to February and is now in second place among the categories that generated the greatest e-commerce advertising pressure in the first month of spring. Consumer Electronics jumps from seventh to third place in March. The top brand in this category is Microspot.ch. The picture remains unchanged for the top brands in the first two categories Travel and Clothing & Accessories: Trivago and Zalando continue to generate the greatest advertising pressure in March.

Market categories

Monthly e-commerce advertising print and top brand

Consumer electronics make a comeback

The media mix of e-commerce advertising pressure shows that the media groups Print (-3 percent) and TV (-5 percent) suffered minor losses in March. Consumer Electronics is a new addition to the Top 5 categories, knocking Search & Find out of the Top 5. Consumer Electronics is dominated by Print and TV in March. In the General Merchandise category, significantly more advertising pressure was generated in the Print media group than in February 2016. Clothing & Accessories shows greater diversification in March 2016 than in the previous month and a change in favor of Out-of-Home. The Point of Sale (POS) media subgroup was newly included in the March media mix.

Media Mix

Advertising print distribution of all eCommerce brands in March 2016

Top 5 brands also dominant in spring

In the Travel category, 17 fewer brands advertised compared to the previous month. The second largest decline was in the Search & Find category, where 231 brands advertised in March (previous month: 245 brands). The Food & Beverages category, which had additional brands advertising in February, lost a total of 13 brands in March. In the Clothing & Accessories category, over 60 percent of advertising pressure was generated by the top 5 brands, up from just under 37 percent the previous month. Search & Find showed the largest distribution. In this category, the smaller brands also have a relatively large share of the total e-commerce advertising print.

Top 10 categories

Advertising shares of e-commerce brands in March 2016

Last November, the world's most famous bottle turned 100 years old. No matter where you are on the globe: Everyone recognizes the distinctive shape of the Coke bottle. The drink's been around for a long time, but the so-called contour bottle was "only" patented on November 16, 1915. And received the U.S. patent - as one of the few packages at all. The bottle was subsequently developed several times, but the design remained almost unchanged over the decades.

To mark the 100th anniversary, the Memac Ogilvy & Mather agency from Dubai produced 100 special works of art and personally handed them over to special partners of the Group on November 16, 2015. A kind of Babushka bottle shows the evolution of the cult bottle. Handmade and mouth-blown. After all, you don't treat yourself to anything else. In the United Arab Emirates, advertising budgets seem to be limited at most by the imagination of creative people. (hae)

Buffalo milk yogurt, fondue single malt, Gruyère castle bacon, pork Museggbröckli, Rhine Valley dried beans, distillate specialties Val Müstair, Winzers wine soup, apple beer praline, Pinot Gris AOC Flurlingen 2014 ...

Geyst explored the furthest valleys and climbed the highest mountains for the retailer Lidl Switzerland in order to visit and portray small but fine producers throughout Switzerland. The resulting portraits were processed in the form of a booklet to create the exquisite "small but fine" culinary experience. The diverse content also formed the basis for various communication measures in the online and offline areas.

"As a Swiss retailer, we see ourselves as having a clear responsibility to support small Swiss businesses and to help preserve Swiss tradition and diversity," explains Georg Kröll, CEO of Lidl Switzerland. The decision as to which manufacturer and which product is "small but mighty" was made by a top-class jury consisting of celebrity chef René Schudel, model and presenter Anita Burri, and Reto Ruch, Head of Purchasing at Lidl.

The "small but nice" products were available in all Swiss Lidl stores from the end of March to the beginning of April 2016. The campaign was highly successful and triggered a big response in the media landscape nationwide.

Responsible at Lidl: Reto Ruch (Executive Board Purchasing & Marketing), Raphael Werner (Head of Marketing & Advertising), Robert Uwira (Deputy Head of Marketing & Advertising). Responsible at Geyst: Johannes Just, Florian Spierling, Cyril Schicker (creation), Stephan Huber, Julia Hartung (consulting), Loredana Boni, Séverine Reich (realization). Photography: Meinrad Schade, Robert Aebli.

In 2015, the management of the Dolder Grand decided to comprehensively relaunch the website. The new WordPress-based website engages visitors in a dialogue that lets them discover the hotel at their own pace.

The website, implemented in Responsive Design, impresses with high-quality videos, images and texts. The content is coordinated in size and features and adapts to the browser window. Visitors now have a user-friendly online booking tool at their disposal, with which not only rooms but also tables in the restaurants can be booked. In addition, the editors now have significantly improved possibilities to create new pages with modules and to expand the website.

The development team from Dream Production was responsible for the implementation. "We were fortunate to be able to contribute to a groundbreaking project, working with a large team of specialists who gave new meaning to the term "customer-oriented design"," says Christian Vollenweider, project manager and partner of Dream Production, pleased with the successful completion.

Thedoldergrand.com

You can find the full article, including an interview with Yves Sinka, in the current print edition 7/16. Part 1.

"Virtual reality offers opportunities for addressing customers that are otherwise not found in marketing to this extent," says Patrik Marty, Managing Partner Responsive. This is because the flood of advertising measures has long since triggered a high level of ignorance. VR, on the other hand, offers a virtual world that can captivate customers on every level and thus connect them emotionally with the brand or product.

Google is also hot on the heels of the virtual reality world. With Project Tango, a technology has been developed that enables the system to understand space and movement. But a lot is already possible with Google's Cardboard glasses. Although they do not offer anywhere near the same virtual experience as VR glasses from Oculus Rift, for example, users can be captivated by interactivity. With Tilt Brush, the user can paint three-dimensional spaces. While a drawing is created through the movement of the hands, the painter can simultaneously move around in these newly created spaces. This is clearly explained on YouTube: "Tilt Brush The Lab at Google Cultural Institute".

Few users are already in possession of VR glasses. Those who are not prepared to make the journey to the Museum of Transport or other VR installations can also download the virtual worlds directly to their home computer. However, this does away with the animation - what remains is a 360° video. With Google Cardboard and the corresponding app, these can be viewed afterwards without much extra effort. Google's Cardboard glasses are already being used extensively in various areas - precisely because they are so inexpensive. For example, for a movable all-round view of Google Maps. They offer a virtual world that can be slipped into your pocket at any time. YouTube already has a dedicated channel with 360° videos. As these options for 360° videos on a brand channel, as well as the 360° advertising videos in True View (pre-roll) format, can be used independently by all companies, agencies and advertisers, Google has no actual partnerships - the advertising companies do this on their own. In principle, any company or advertiser can create a 360° video for YouTube.

Some famous 360° advertising/branding videos from Switzerland:

Swiss Int'l Airlines from January 2016 on the occasion of the Lauberhorn downhill in Wengen

Grisons Tourism

MySwitzerland.com with a 360° ski run in Laax

Samsung Switzerland to the Samsung Galaxy S6 Edge with Knackeboul

SRF Reportage in 360

Blick.ch with 360° Airbus Swiss View

While for a few VR is no longer a novelty but part of their gaming leisure time, virtual reality still offers the average user a new world - wow effect guaranteed. This world can not only appeal to the user emotionally, but also without distraction. Are new marketing opportunities opening up here, is it still too early and the technologies not yet sufficiently developed, or is VR just a hype that will fizzle out just as quickly as it arrived?

 

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A new world of marketing

At the Swiss Museum of Transport in Lucerne, visitors will be able to experience the construction of the two Gotthard rail tunnels and the Ticino region up close with one of the first public 3D virtual reality applications until this fall. A different world whose pull could give marketing a new direction in many ways, Patrik Marty and Tuan Nguyen, Managing Partners of Responsive, are convinced.

Werbewoche: The virtual world for Ticino Turismo at the Museum of Transport in Lucerne has a strong appeal. What opportunities do you see for VR in general?
Patrik Marty: Virtual reality allows users to go where they otherwise cannot - whether for physical or temporal-spatial reasons: With VR, for example, we can visit past or future times and feel like we're really there. We can move around in spaces without moving. There are historical or forbidden spaces that can be visited with VR. We can travel long distances, looking around the Grand Canyon while we're actually confined to bed. And we can go to places we are physically unable to visit - like watching the Wernli Guetzli baking inside an oven.

What direction is VR taking for marketing?
Marty: We already use VR in many different ways. On the one hand, for real estate providers: A building that has not yet been built can be viewed before it has been built. The user can also see what the view from the balcony would be like, for example, photographed by a drone. The user has a 360° view of the individual rooms, can move around freely in them and can see into every corner of the apartment thanks to 3D objects calculated in real time. There are plans for even more interactivity in the future - especially for this application. For example, the user of the future should also be able to lift, turn and adjust objects, but also design new objects himself and thus furnish the room himself. Our core competence to date has been in the conception and realization of highly involving sweepstakes. We see a lot of synergies with VR in the future. This way, people can immerse themselves in the brand world at POS, trade fairs, events, etc. via VR glasses. And here, too: The more interactivity, the more people can use their hands, for example, and help shape the world themselves, the more they are also emotionally involved. Virtual reality thus offers completely new ways of addressing customers, captivating them at every level and thus connecting them emotionally with the brand or product. What's more, in the virtual world, the user is 100 percent focused on the brand or product; there is nothing to distract them. When the user is in the virtual world, in the brand world, he sees exactly what I want him to see. That has never been possible with any other medium.

How do customers react to your suggestions to integrate VR into a campaign, for example?
Marty: The demand is definitely there - but for many, VR is still pretty unknown. But a lot of the convincing is done as soon as a customer puts on the glasses and enters the virtual world and really becomes aware of its possibilities.

What is the advantage of a 3D animation over a 360° video?
Tuan Nguyen: The technology required for VR glasses is already available in the gaming world. Games are already predestined for VR. You dive into foreign worlds and interact with them, you can walk everywhere and use every object. With VR, you're now in the middle of it instead of just being there. These previously unheard of possibilities can now be used by our customers for their needs and target group. A 360° video, on the other hand, is more like a movie that you watch passively without being able to interact. With 360° videos, I cannot look behind a tree, whereas this is possible with a world created in 3D, and the user can also cut down the tree with a virtual axe, for example - this is not possible with a film. So the advantages of a world created in 3D are clear.

Virtual reality also enables new applications in the course of enhanced interactivity. Especially in e-commerce or in the event sector.
Marty: Exactly! As soon as a user has an avatar of his own body at his disposal, he can dress himself without having to change clothes - and can still easily look at himself from all sides, for example, whether the jeans fit from behind. This is just one example of applications that I could imagine for the future. With VR, you can do practically anything, it doesn't leave anything out. In the end, it's just a question of effort. Organic objects, for example, which may also move, are much harder to animate than geometric figures. Here, the technologies will still improve a lot.

It sounds like VR could almost completely replace many areas of social contact in the future.
Marty: At the first moment when you use such glasses, you still think "Wow, now you don't have to go anywhere, you could also just live in a box and still experience everything and be everywhere - VR makes it possible to create your own world. But looking back from experience, there was already a fear with the telephone that people would become lonely. The same was true with the spread of radio, television, the Internet and, currently, the smartphone. But the opposite is the case: people have never been on the road so much and have never communicated with each other so much. VR won't stop people from traveling either, but rather perhaps give them a taste - like using Google Earth, for example, you can get a first impression via virtual reality and then decide where you want to go and also see in real life. Nguyen: There's certainly a good reason why Facebook is interested in VR. As I've read, Mark Zuckerberg's longer-term goal is a "connected world." So the plan with VR is probably going in that direction. In the future, users may be able to put on VR goggles and talk to their grandmother on the other side of the globe in the same room.

There are currently three VR glasses on the market.
Nguyen: As far as hardware requirements and setup are concerned, everything comes from the gaming sector. Even the VR goggles. On the one hand, there is the Oculus Rift today. Then there's the Playstation VR, which will be released in the fall and will be the most affordable. This is therefore probably where the proliferation will take place the most; not only because of the price, but especially because the hardware (Playstation 4) is already available in many households. The third pair of glasses is an HTC Vive. This has the advantage that you can physically move around in the room with the glasses.

Basically: VR 2016, hype with a future or ephemeral trend with wow effect?
Nguyen: The technologies are certainly still expandable, especially with regard to animations with organic objects. The gaming industry will initially be the largest industry in this area - Playstation, for example, has 36 million users. Anyone who has the appropriate glasses will be there, but then they can also use them for other applications, so the use of glasses will move beyond the gaming world. Marty: I'm sure the mobile version of VR will see pretty big adoption as early as this year. But the consumer version of Oculus Rift, if ordered today, will arrive in July at best. And then the corresponding hardware (PC with extremely powerful processing power and graphics card) is still missing - so for home consumption, this year will certainly not be the big breakthrough yet. That's why we currently recommend VR campaigns at fixed locations - such as museums, trade fairs, events, factory stores - where we bring the hardware and the target group can consume VR. We see huge potential at trade fairs in particular. The first feedback is extremely positive, VR is a very strong eye-catcher. Many have only read about it, still very few have already been able to use VR glasses and simply want to try them out. However, the hardware will soon become cheaper as soon as the broad masses are interested in it and thus the demand also increases. Oculus, for example, already offers attractive bundles - glasses including a VR-capable PC. I am convinced that VR will become widespread in the next two to three years.

Once such distribution occurs, however, users will not necessarily want to watch marketing films.
Nguyen: There will certainly be an acclimatization and the expectations for VR, as with all new media, will constantly increase. At the same time, the tools are getting better and better and so are the possibilities, so that we can keep up with the rising expectations - for example, with the inclusion of the hands.

Facts
On March 23, the Responsive agency celebrated a premiere with Ticino Turismo and invited guests in the presence of Federal Councillor Doris Leuthard and presenter Christa Rigozzi at Switzerland's most visited museum. At the new special exhibition "NRLA - Gateway to the South", visitors may take a seat on one of the three VR stations and experience an impressive journey through space and time in a particularly detailed 360° world. The agency Responsive, which specializes in online, mobile and VR applications, designed the entire VR presence on site for the customer and guest at the Museum of Transport Ticino Turismo and designed and implemented the application in-house. The stations were built in style with discarded original SBB saloon car seats by object builder Cyrus Schwabe also completely in Switzerland - including two mobile Oculus stations completely integrated in aluminum rolling cases. Responsive is happy to present VR on site - the mentioned applications as well as further demos can be experienced directly at the agency's location.

Interview: Ursina Maurer
 

 

With 6 votes in favor, 4 against and 2 abstentions, the SGK requested that the Council refer the Tobacco Products Act back to the Federal Council, as reported by the Parliamentary Services on Friday. It wants to instruct the Federal Council to transfer the most important points from the current Tobacco Ordinance into law without placing greater restrictions on advertising, sponsorship and sales promotion. The majority of the committee argues that the Federal Council's proposal goes far too far. It had not been proven that a general ban on advertising would lead to a reduction in smoking. It is also not clear why nicotine-containing e-cigarettes should be subject to the same strict rules as conventional cigarettes, which are more harmful. The minority of the Commission considers the draft law to be a useful basis for detailed consultation. The proponents also state that a law along the lines of the Federal Council's draft is a necessary prerequisite for the ratification of the WHO Tobacco Convention.

Prohibit sale to minors

The nationwide ban on the sale of cigarettes to minors is not controversial. The Commission states that it expressly welcomes this measure to protect children and young people. The Federal Council also wants to restrict advertising: tobacco advertising on posters, in print and online media and in cinemas is to be banned. Tobacco companies would still be allowed to advertise at kiosks, on vending machines and at festivals of national importance. At the presentation of the proposals, Health Minister Alain Berset said that advertising has a particularly strong influence on young people. According to a German study, the risk of young people starting to smoke increases by 46 percent when they are exposed to tobacco advertising.

Already controversial during the consultation process

Today, there is a ban on tobacco advertising on radio and television. Tobacco advertising explicitly aimed at minors is also prohibited. A more far-reaching ban had already met with criticism during the consultation process. Nevertheless, the Federal Council stuck to its guns. Berset pointed out that Switzerland was going less far with the planned rules than most European countries. Some cantons also currently have stricter rules than the federal government. In 15 cantons, poster advertising for tobacco products is already banned. In ten cantons, cigarettes may not be sold to minors, and in a further twelve cantons the sales age is 16. Every year, over 5 million people worldwide die as a result of tobacco consumption. In Switzerland, this figure is around 9500. This makes tobacco consumption the most common preventable cause of death in Switzerland. (SDA)

The biggest challenge, however, is not to distort competition - as is currently the case with the Admeira advertising market joint venture. The study was carried out by Stephanie Grubenmann and Stephan Russ-Mohl (both Università della Svizzera italiana, Lugano) on behalf of the Swiss Media Association.

As part of the study, practitioners and media experts commented on the opportunities and risks of cooperation between the publicly financed SRG and private media companies. The report shows that there is great interest in cooperation and that open discussions and a political debate are called for. The authors of the study see little potential for conflict with regard to undesirable preferential treatment of market partners in the case of cooperation in non-competitive areas such as research and education. Cooperation in the editorial area must be more finely balanced. In an initial phase, explorative, time-limited and, if necessary, reversible projects should be launched involving as many private media companies as possible. The start should be made in non-political areas. In the view of the interviewees, secondary exploitation of SRG content and the opening of SRG's audio and video archives are particularly interesting. This content is already financed by license fee payers and there is a public interest in the widest possible distribution. If media diversity in Switzerland is to be promoted effectively, the authors of the study believe that small media companies and start-ups in particular should be included in the projects.

The Swiss Media Association welcomes the results of the study and is convinced that only a partnership between public and private media can strengthen media diversity in Switzerland. The Admeira advertising market joint venture, in which a state-controlled and a state-financed company are attempting to consolidate the advertising and media market together with a single private provider, is therefore heading in the wrong direction. Politicians must shape the framework conditions in such a way that a diverse media landscape is promoted in the best possible way. The Swiss Media Association therefore supports the efforts of various parliamentarians to promote a diverse media landscape. In the view of the Swiss Media Association, the parliamentary initiatives of Beat Vonlanthen, a member of the CVP Council of States in Fribourg, and Hugues Hiltpold, a member of the FDP National Council in Geneva, which explicitly allow the SRG to enter into cooperation agreements if this strengthens media diversity in Switzerland and all interested companies can participate on equal terms, are a step in the right direction.

The fact that public-private partnerships between the private media and SRG can also work in the Swiss media industry is already demonstrated by the cooperation between the Swiss news agency SDA, the Swiss media database SMD and the Swiss School of Journalism MAZ.

The Crossmedia Award, worth 10,000 Swiss francs, which influences the annual Advertising Week Creative Ranking has been awarded. Together with presenter Frank Baumann, jury president Marco Taborelli and Goldbach Group CEO Michi Frank handed over the award in front of the assembled Swiss advertising industry. Of the nine campaigns that made it onto the shortlist, Equipe's Samsung campaign convinced the jury the most. "The advertising slogan "What's next is already here" was implemented in a very entertaining way cross-medially and individually for each advertising medium. Moreover, the target groups were directly and emotionally picked up in a creative way with live acts, such as the one with Seven at the main station in Zurich," says jury president Marco Taborelli.

Reason to toast: Equipe wins gold and Best in Mobile (Photo: hae)

Video: Thomas Stuckert/Advertising Week

Goldbach CEO Michi Frank presented the awards together with Marco Taborelli. The independent jury of experts awarded a total of three campaigns with the coveted trophy in gold, silver and bronze:

Gold

Campaign: Samsung Galaxy S6 launch campaign

Client: Samsung Electronics Switzerland

Agency: Equipe

Silver

Campaign: Graubünden vacations - mountain village

Client: Grisons vacations

Agency: Jung von Matt/Limmat

Bronze

Campaign: USM - Project50

Client: USM U. Schärer Söhne

Agency: Scholz & Friends Switzerland

In addition to gold, silver and bronze, the special "Best in" prizes were also awarded to campaigns with groundbreaking networking of the cross-media sub-sectors of mobile, social media and video:
 

Best in Mobile

Campaign: Samsung Galaxy S6 launch campaign

Client: Samsung Electronics Switzerland

Agency: Equipe

Best in Social Media

Campaign: Graubünden vacations - mountain village

Client: Grisons vacations

Agency: Jung von Matt/Limmat

Best in Video

Campaign: The Post/PostLogistics - Racing packages

Client: Swiss Post / PostLogistics

Agency: Jung von Matt/Limmat

 

Frank Baumann, himself a communications expert and experienced presenter, guided through the award ceremony with a great deal of wit and quick-wittedness and was visibly enthusiastic: "All the campaigns on the shortlist are characterized by ingenuity and creativity. This inspiring mood was clearly noticeable during the evening." DJ Mike Candys rang in the afterparty at the turntables.

At Crossmediaaward.ch In addition to the winners, all the campaigns that make it on the shortlist have created, can be viewed.

 

At the opening, Flavia Kleiner (Co-President of Operation Libero) and Nicola Forster (President of the think tank Foraus) answered 33 questions from the Zeit editorial team.

Head of the Zeit-Switzerland office Matthias Daum (right) in conversation with the young political stars Flavia Kleiner, Operation Libero and Nicola Forster, think tank Foraus.

Flavia Kleiner, Co-President of Operation Libero.

Around 30 guests attended the inauguration of the new Zeit editorial office at Lavaterstrasse 61 in Zurich.

Patrick Schwarz, Head of Foreign Editions at Die Zeit in Hamburg, presents the latest editions of Die Zeit and inaugurates the new Zurich editorial office.

Matthias Daum (l.) Kaspar Loeb (Dynamics Group.

Sarah Jäggi, editor of Zeit Schweiz, Christof Moser, editor of Schweiz am Sonntag, Riccarda Mecklenburg, owner of CrowdConsul (from left).

Zeit Office Switzerland at Lavaterstrasse 61 in Zurich.

In Switzerland, the magazine Die Zeit reflects the broad interest of its readership in well-founded background reports with its wide range of topics. Every week, three pages are published exclusively in Switzerland, with a circulation of 19,500 copies, reporting from and for Switzerland. Kilian Gasser, Media Marketing, is the contact person for advertising acquisition in Switzerland.

Q1	Video Title	Brand / channel
1	H&M Modern Essentials Selected by David Beckham Spring 2016	hennesandmauritz
2	Boss Everyone feat. Özil, Oscar, Alli, Zidane - adidas Football	adidasfootballtv
3	Clash of Clans: A Special Map (Official TV Commercial)	OfficialClashOfClans
4	11Excuses from non-voters that everyone knows - world of watson	watson
5	Step Up feat. Séan Garnier - adidas Football	adidasfootballtv

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