Using two oversized slingshots, Angry Birds plush figures had to be shot at the castle of the nasty pigs from the movie. There was already a large crowd, as the campaign appealed to the inner play instinct of the young and not-so-young participants. As additional motivation, Sony Pictures offered the prospect of attractive instant prizes and the chance to take part in the draw for the main prize, namely a week in Mauritius. The enthusiasm was great and soon the friends and business colleagues of the participants turned up to shoot the bird for once in their lives, spurred on by presenter Gianfranco Salis.

 
The slingshots were already in continuous use at Fantasy Basel from May 5 to 7. "Visitors queued patiently for up to 45 minutes to stand behind the slingshots made of real wood. The game was the attraction par excellence," says a delighted Marco Schärer, Junior PR Manager at Sony Pictures Switzerland.

Thanks to a media cooperation organized by Compresso with one of Switzerland's largest radio stations, the reach of the event was significantly increased. Striking radio spots were broadcast several times a day and on the day of the event itself, the station's entire website was dedicated to the feathered hotheads.

Responsible at Sony Pictures Switzerland: Marco Schärer (Junior PR Manager). Responsible at Compresso: Eveline Hofstetter, Louisa Welbergen, Tim von Arx.
 

The consistent use of neon green and the play with materiality and three-dimensionality reflect the office's innovative and independent design approach. In order to achieve a radically minimalist typography, all type elements were set in one font size and with just one font style.

Gessaga.ch

The Administrative Court is of the opinion that election campaigning constitutes a «legitimate, non-material purpose.» The disclosure of the data is therefore proportionate, the court writes in its ruling, which was also reported by Blick online on Monday. The eleven municipalities in Zug are thus required to disclose the last name, first name, gender, year of birth, and current address of young citizens and new residents to political parties. The municipalities are not doing this voluntarily. They had previously opposed the release of the address lists on data protection grounds.

Election campaigning is not advertising

The legal proceedings were triggered by an advertising campaign launched by the SVP in the canton of Zug. Ahead of the 2015 federal elections, the party submitted requests to all municipalities asking them to provide data on «young people, newcomers, and the older, female generation.» However, with the exception of Oberägeri, no municipality was willing to hand over the information on its residents, prompting the SVP to appeal to the Zug Cantonal Government. The government, however, shared the municipalities’ view and turned down the SVP’s request. The cantonal SVP president, Thomas Aeschi, subsequently filed an appeal with the Administrative Court. He argued that political publications are not advertising in the strict sense of the term. The Administrative Court has now ruled in favor of this argument. (SDA)
 

 

Bähler has led the company since fall 2010, and during his time as CEO successfully implemented the transformation from a telephone directory provider to a digital platform. His successor will be appointed in the coming weeks, according to a statement. Until that time, the company will continue to be managed by him.

Edi Bähler has headed Swisscom Directories for just under six years. Under his leadership, the consulting approach to sales was also strengthened. On the user side, Local.ch developed into one of the Swiss Internet portals with the widest reach. Edi Bähler also played a key role in the successful merger of Swisscom Directories and Search.ch. last summer contributed.

Edi Bähler has decided to take on a new challenge after six successful years. Until the succession is clarified, Edi Bähler will continue to manage the company - probably until the middle of the year.

To introduce the products in Coop stores, Statement developed a two-stage activation in collaboration with Wasa, consisting of a nationwide POS presence on the theme of yoga as well as charity guerrilla yoga lessons in selected cities.

A yoga machine was specially made for the POS appearance, where consumers can test their crunchiness and flexibility. The prizes include a yoga mat in crispbread look or a gym bag.

The second part of the activation started on Sunday, May 8 in Zurich with the first of four Charity Guerilla Yoga lessons. 65 enthusiastic participants gathered at Wipkinger Park to start the outdoor yoga season together with WASA. WASA donates CHF 10 per participant to a selected regional foundation. The action is supported by the experienced Guerilla Yoga organizers of the respective cities. Further Guerilla Yoga lessons will take place in the coming weeks in Lucerne (Saturday, May 21), Bern (Sunday, May 22) as well as in Basel (Sunday, May 29).

Responsible at Barilla Switzerland: Sandra Schmid (Marketing Manager), Sarah Gerster (Trade Marketing Switzerland), Sanja Donceva (Consumer Marketing Professional). Responsible at Statement: Philipp Brunner, Renato Auer, Roger Gebert, Mirco Cardinale and Andrea Barben (idea, concept, project management and realization); pictures Wasa Guerilla Yoga: Dominik Bosshard / pictures POS: provided.
 

Manuel Köng is to become the new soccer commentator on Swiss radio and television. The 33-year-old Zurich native will be on duty at Super League matches starting in fall 2016. Köng has been working at SRF for ten years. He made his commentary debut on biathlon and tennis in 2015. "Football moves people, makes us cheer, but also makes us cry. And no matter how much we discuss it, it always surprises us anew. I'm very happy to be part of these emotions," says Köng about his new job.

Patrick Schmid is making his last appearances as a football commentator at the European Football Championship in France (10.06. to 10.07.). He is quitting at his own request. Schmid can still be heard at the microphone in the sports of cross-country skiing and athletics. He is also increasingly active as a producer at SRF Sport.

Kurt Schaad, 65, is an SRF TV legend, a travel expert and - in Gülsha's words - the "cool uncle of Joiz. Gülsha Adilji, 30, is the cheeky face of Joiz and, as Kurt would say, "a do-gooder." When a do-gooder and an old-68er drink wine together at the same table and philosophize about God and the world, it provides fuel for the fire.

In the new show "Jung und Schaad" two generations and thus two perspectives on life meet. Kurt Schaad returns to the screen after six years together with Gülsha Adilji. Why they are doing this together, they explain themselves in a message:

Kurt Schaad: "Gülsha and I like to discuss things with each other. At some point she said, 'We could do that even if a camera is running.' "Why not?" I said in response. Through Gülsha, I am confronted with the views of Generation Y as an AHV recipient. It's stimulating and challenging."

Gülsha Adilji: "Kurt and I were sitting together in a meeting and suddenly we had a heated discussion about the army. Then, by chance, the idea actually arose that you could also record that. I'm especially looking forward to the broadcast in which I said things like "Abolish democracy!" in a feverish frenzy.

 

The CMO's area of responsibility has changed in recent years. It has become more technical and data-driven. As complexity increases, so do the requirements. The most important skills that CMOs need to bring to the table include creativity, user centricity and a global perspective. This is one of the findings of the Digital Marketer Census 2016, for which Marin Software (NYSE: MRIN) surveyed 600 digital decision-makers in Germany, France and the UK. The following figures relate to the 200 German respondents.

Almost three quarters of German marketers confirm that their job has become more complicated (54%) or even much more complicated (19.5%). Only one in seven (14.5%) believe that their job has become easier. Only twelve percent currently perceive no change. In the previous year, however, 25 percent felt that hardly anything had changed in their area of responsibility. The demands placed on marketers have increased in recent months. According to the digital marketers surveyed, the biggest challenges include data management and data volumes as well as time pressure, the pace of innovation and budget restrictions.

The CMO skill profile is diverse

The return on investment rests on the shoulders of the CMO. They are expected to lay the foundation for decisions, such as how the budget is allocated, and must prove the effectiveness of the measures. But they are also expected to come up with creative ideas that stand out from the crowd. According to the digital marketers surveyed, creativity (52.5 percent) is by far the most important skill for a CMO to do their job successfully. In second place comes user-centered action (32.5 percent). However, a global perspective (29 percent) is also expected. This characteristic comes in third place.

The ten most important knowledge and skills for CMOs

- Creativity (52.5 percent)
- User centricity (32.5 percent)
- Global view (29 percent)
- Growth orientation (28 percent)
- Financial know-how (26.5 percent)
- All-rounder (26 percent)
- Professional expertise (19.5 percent)
- Storyteller (17.5 percent)
- Design focus (15.5 percent)
- Data orientation (15 percent)

The digital skills of a CMO are also important when recruiting new marketing employees. Nine out of ten marketing managers say that when they change jobs, it plays an important role for them whether the company's CMO is a digital leader. They expect a leader who is aware of today's online business requirements and acts accordingly.

Bert Bröske, Marketing Director EMEA, Marin Software, says: "Marketing as we know it today is constantly evolving and has long since expanded into new digital environments. Marketing is now about both creative and analytical skills. In order to optimally adapt to the new requirements, it is up to companies to purchase the appropriate skills where necessary."

The Digital Marketer Census was carried out in parallel in Germany, France and the UK at the end of 2015. A total of 600 digital decision-makers, including 200 Germans, were surveyed. In addition to the priorities for 2016, the survey also focused on the topics of offline vs. online and cross-channel marketing. The whitepaper can be here can be downloaded.

Gold went to Havas in Posters for "Pause" (Zurich Chamber Orchestra) and in Film for "Buzz Aldrin" (Swiss Tourism). Finalist Awards went to Lichtspiele in Corporate Film for "Heartbeat of Switzerland" for SBB and Konform for "St. Gallen is building the world's largest newspaper" in Spatial Communication. MCI received a Finalist Award in Event for "IFA Basel Congress 2015".
 

Award Level	Entrant	Name Of Client	Title Of Entry	Type Of Entry	Category
Gold Medal	Havas Worldwide	Zurich Chamber Orchestra, ZKO	Take A Break	Posters	Entertainment / Leisure / Culture
Gold Medal	Havas Worldwide	Switzerland tourism	Buzz Aldrin	Television-Cinema	Transportation / Travel / Tourism
Finalist	Havas Worldwide	Zurich Chamber Orchestra, ZKO	ZKO Break	Print Advertising	Entertainment / Leisure / Culture
Finalist	Havas Worldwide	Zurich Chamber Orchestra, ZKO	Toy Soldiers	Print Advertising	Non Profit
Finalist	Lichtspiele "The Film Agency	SBB Swiss Federal Railways	The Heartbeat of Switzerland	Corporate Film	Corporate Image Films
Finalist	MCI Switzerland	International Fiscal Association (IFA)	IFA Basel Congress 2015	Events	Corporate / B To B Events
Finalist	Compliant	Olma Congress + Events St. Gallen	St. Gallen builds the largest newspaper in the world	Spatial Communication	Temporary Thematic Exhibition

The Golden Award has been presented in Montreux since 1989 and traditionally opens the round of international creative competitions in Europe. No silver and bronze awards are given in Montreux, only gold and finalist awards. The scores are taken into account in various international rankings. Jury members from 19 countries judged works in the main categories TV/Cinema, Print, Poster, Direct Marketing, Digital, Media, Spatial and Event, Corporate Film.

A total of 58 Gold Medals were awarded. The most successful agency in 2016 was BBDO New York with 8 Gold Medals.
 

Andreas Häuptli joined the association in October 2014 as Head of Marketing. Before that, he spent almost twelve years in management positions at the publishing house of the Neue Zürcher Zeitung and was also a member of the NZZ Executive Board. Häuptli knows his way around both the print and digital media worlds. The 48-year-old holds a Master of Advanced Studies in Brand and Marketing Management. From his previous jobs, he brings experience from the telecom industry and agency world.

The Swiss Media Association is delighted that Andreas Häuptli, such a proven and committed media expert, is taking over as CEO. His main focus will be on representing the interests of private Swiss media companies and ensuring fair conditions in the media market. In addition, the association's services must be further expanded in a forward-looking manner.
 

Mid May enters Marcus Balogh joins the agency as a Senior Consultant and will mainly work for clients from the financial sector as well as for international clients. Marcus Balogh holds a Master of Science Corporate Communication from Erasmus University in Rotterdam and has extensive international experience. Based in Hong Kong, his previous role was Head Internal Communications of the leading listed pan-Asian insurance group AIA Group. Prior to that, Marcus Balogh worked as Head Group Internal & Executive Communications for Credit Suisse Group in Zurich, New York and Hong Kong. He gained journalistic experience as Managing Editor and Editor-in-Chief of Credit Suisse's customer magazine Bulletin and as Editor and Key Account Manager of a media agency at the media companies Tamedia and Ringier.

Jürg Walpen, Marcus Balogh and Raphael Monsch (from left)

Since February 1, supports Raphael Monsch the Farner creative team as Senior Art Director/Concept Designer. Raphael Monsch holds a Bachelor's degree in Visual Communication and has worked at various agencies such as Publicis, Saatchi & Saatchi, DraftFCB, Havas, MC2 and Interbrand. He also has extensive experience in event and experiential marketing, having organized and marketed the companies he founded, PureEvents and BrunchButler. Before joining Farner, Raphael Monsch spent several years in Los Angeles, where he worked as a freelance art director/conceptual designer.

Since the beginning of May strengthened Jürg Walpen the team in Bern as a Senior Consultant. He brings many years of experience from the communications environment in the federal administration. After five years as Project Manager Corporate Communications at the Federal Department of Justice and Police FDJP, the trained economist moved to the Federal Department of the Environment, Transport, Energy and Communications DETEC as media spokesperson in 2015. Previously, he was a member of the management and board of directors for the city and nightlife magazine "Bewegungsmelder," among other things.

In the spring of 2014, the aim was to remind people that there has been war in Syria for three years. And many people need help. At the time, the issue was more or less non-existent on the Western agenda - it was only the flood of refugees and reports of IS atrocities that shook people awake. That in the "Last but not least" March 6, 2014 The viral video presented here has been viewed more than 53 million times on YouTube to date and - in addition to numerous awards - has also won gold in Cannes.

Now the agency doubles Don't Panic after. Once again with the stunning stylistic device of the "Second-a-Day" video. The girl with whom you experienced the outbreak of war in England in the first video is two years older, but the situation has not improved. The escape by rubber dinghy across the Channel to France is dramatic and depressing. And in the end, we are left with the realization that what seems absurd is actually not absurd at all - but reality not far from here. Or loosely based on Walker: "It's not happening here, but it's happening now." (hae)